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July 12, 2025
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Marketing

Gen Z shoppers find AR experiences, ads more personal: Snap

April 6, 2022

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci

 

By Sarah Ramirez

Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Chrono24 names first-ever chief growth officer
  4. Positive Luxury partners with Buyerdock
  5. Hermès expands watchmaking facility in Switzerland
  6. Ritz-Carlton Yacht Collection adds third ship to fleet
  7. LVMH averts luxury slowdown, revenues up 9pc in 2023
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Burberry, The BRIT School honor emerging talent
  10. Dior selects new global ambassador
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Hermès expands watchmaking facility in Switzerland
Ritz-Carlton Yacht Collection adds third ship to fleet
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Positive Luxury partners with Buyerdock
Ritz-Carlton Yacht Collection adds third ship to fleet
Chrono24 names first-ever chief growth officer