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Feb. 8, 2026
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Marketing

Gen Z shoppers find AR experiences, ads more personal: Snap

April 6, 2022

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci

 

By Sarah Ramirez

Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. What real-time branding means for luxury brands
  9. How luxury brands can get ecommerce action from deep-pocketed baby boomers
  10. Top 10 luxury branding efforts of Q2
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