Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"639e6b0ec7b98e8839a353f64d863590","s":"b8a1218f678f82c0"}
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