Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"16c3c87eb70cbc0d701cb5cecf953f01","s":"1a2e91404030544b"}
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