Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"5d5c87f1a8217a398b121519020e5376","s":"efd47f2b2fb2fa87"}
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