Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"441206b6df296d23afe8cc872a00843d","s":"b4f04a81e3092160"}
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