Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"6e0246eb1e50b93a8365f8b2d4f05e3b","s":"27e7a8fb368e9f36"}
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