Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"68d0ab5ff0172413e16112dac02e3eb4","s":"d177073000df3e66"}
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