Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"7a6d604defaddfb029e6daa9eb332f52","s":"b791f93d6e813bf0"}
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