Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"6047e42604bac176f573645e454a9a6c","s":"70d8dd0fb5c3871b"}
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