Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"7757ce17c7f36917d9316e0f18189864","s":"03af93a7b8beb859"}
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