Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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1mSIVi9etHe5SYDd186Fysl2KnIJ4dxDDaTtMeCtZVpif8xcGW7SNoXkHdOqqsyweoet1qVLLGynTgS6RhFknQKtdbbNB1p8nzXmzFw2QSpZF1rcEXUgJjaej0UKcpCNa7mSnrSyq9poEXT3184XymtK6PpzZvV\/VU3LLxmnODIM\/6QZ9GgxtvJpzT1Rn\/T6id2sLFrtVYW9p9vE4VbzqcK+NJhJcpBvD894FuLnm\/oZ4ZNqF+QO1eEILmOCCmFj1iVmUQK0sWVRMqCdjwYEp7p27AHx8Fw2Zpyhkr0VE5ac4EYpb4oorH04E041NtfJrGeCUNGPlx9lcOm7BzW0CcDdyjxQA3GHN1+0ttBh+ap8q9riX7waEP5a4vEkhyUVfk7ZHQXz+ynhFG7mSrZZ9Uhr5CzzafkAlnf5e+mBXNsqCsHYTRlBRODhAY57E591eBvYh8oeXY9vdbqdqp2gfYbK+VZpNtva2RLFOhc49PUU\/jhyLgYxy7f+kWkFy5BXhzI+fgoBXZkAvPgdCLLaHwdP4hVzzxkWmJ9IQlXt9wmARETs14I8uPzB5yJLymp7M258YhK02eQ\/i8ZrnStKcJtebYs0+CvvbIlrfPNI39zJlM7jwBS3H4qFMYZ\/8r9ItMiPhLQ0TjK9lttVltWj\/JXbQs7bNK7adSk0KB\/b7KdVEtcZALshcn588CmJsv1kya9PatCN0pE+VBEF3eSHQUT0Nxm\/cKIsi5uVqtKnzuPwD5gtuytufTlVXG8nY19uPXwj39H9qvlnQwk9Qo74UDIQBz09LOwD3ZRkWWyj7bwZ\/c+p60yCbiQkaZWMHxZUPUBtct+E1iwdPJIwUkHfJIILRukfwN8pnr1P5HWQVJK7htWEkvQ7ueLKxC5JrchTmMG0RDHhSRhbgifRJxpcub277zfNvrmZhuKuDnVtrUsd3HLCZmGdFjYKpX5smntbyVuAz0WhamqJvnXHBooy9vf3fBTs\/3cqxOfxyKdBSeRCaCVRU7Xa33ke3VeQ0lQYOrbBDDqv4Ofw2i9qWBul7anzLADRSEeA42WyI5dy\/+LFXyyIFF6ke45K0tViZZ9sSWw8bnJ3ZROFJ1M2VmzWSUG0DE4pqaLgVTpxI71kPmWS72nZM7j5TP8zTAX1xBd643InfRRuOnrs\/nqDUJlUY5qLeAQ41xcJAhqLUS1Lb+HOso1nlGxe2WmoSftprJ06ndcP6pVIH+kvx7\/CKVBcKro+aaiM1dFMYOclHk4RD\/pRjQ24UKwwcj2UiGBk3DuFt18F8N9\/+6Bo2wmkrK6MNb2zsXH1JE6FoejrYlhX4jVkBt1F6gZ7XWwWHsx2AbuXf59c645wLX\/avrE8oYoV6LPFn0UGuTHBW\/LjreEp9maX15ga83zdXDbfJC2MH0pIy7Pa0qnJk1Z5o5zkapQMuqEdFcFDXIl8ecPE\/2E4sR6Au0lOLw+OnC7WNQ+Z9tukbfukdpyg75RchhP2ZvHvklUZ\/gKHJyDWWQErzjR1X\/C8o30UK4axCy7cmFeDLQHFbk8awk38480\/NO0Utc7zf9w4vTUiUxY+cO9r2e4BQSznxqiFfAovJewoE8GskTomJXHMp7wAYbjlMSWLQ7xg5b38PmOblkyFlV3D7rupUFLeb5\/XQZiX\/6lJxqop8AFECBcWxruIedEtXn3WC0ktNdJTD+QUAvrEKtF9LedcrLc8UcX4YVBazdxiTilXR\/b2e0OJWQ6t\/EWUwTkucbQ94\/HJ2x6cTI5QZA\/ymA2zW0NCVdgvT3ytrKRb+r3p+N9ASiBpfXBz6iJBjuuTns9h2biE8\/mffDrG+RCJjZy0KyuKiNQ1yJZXDTvFHoNhsZVzOh3FCIDMHRkri4qYKh15a1P8LrgyoOcBj16F7+viEgQkMVxuwSWuePnQBjAxB3FjXDftWUyYaG12v5j4ViwYSu5\/k6aSBXEhy+rqGDdjWnIEo6mc0In09gsQ91lWuF10Hi8I\/zpixCB+HeDcN\/qh+xgHs4vd8J+BqB0cxJlltPRiRB88tPw0RNXCFo25WWmtdLUR402yiAot8EQrNhPp5qJFF7qBLBG\/njD3WRbquQVnH\/MYrSKRWZ3BfrJhYtm8EZY6+lsA2cstukfFkzesnoFqxlBCRbmRMAQ1pua6Ja027333q1OhfNYFFHRpVCwPyjMWvYQYViY8tWvW+QX0K7bjAgy3GEKTDfDWGMs9bQGeelKUs7NThUHW96oj+H2fH3uEpOi6XMzh6GFrarGy5bROoNdIMyjajz\/ETxnfXcUwKIEWD6d6CdEjsJK4re9FkrQWA12hFxpJvcvhkXgEZPQlAX15gI91YC6FTetP3\/5x92Bl4t2xPbLhfH7a44yw83ZJCOVWkK2XgvWC3IAta1Y3KnRiK30tEy8DP2YQI15VVuWOfbfrBQtKDqdWbcoib+y39E2NrHp5Ol4CsK6mGiZn\/dzhMeS9NC3ggCkm9l6xM7cBM2nMQX3Fd8Kpe4BXUbccO51slPNqxdxtX7Bjj3o+qFt04kzHYZF0Mv\/Yruygk+Xd1PsIdmjgb8z\/ca3K0UmaFFqd+4LBQODo7jTW8RxG8vuRDuYesghcMeM26WhuA0YA8FwtuHkvLWItplXGfcnonx0ES3jB5kiEAf4eBLpqsgvTe7lnP9ozMyANPp2q8Zq8TEuCJyLq0YxIAvrKlrlRMfnvuRHzKYCV\/avqVICIEkwpDPtS6mZzvYI7zOXkuke3535rtIiisQeDVJ0oObOmkMxLt65By2cgcB4LjwDXiYAjeFEREv1bsrvDijQMdtz2Vf2SiOpKIO9srGMYNyDATixrjTFxc6fjBIVboE8913GWzqdlD9tAtH4dl490uFlyPv4k58LgzqkhKmTDp3JEctS4z6U9kCn8kAwRUXpuHp+vBYkO6MdmoT7tQUueiiK8O9EPJBByZcS4fKgDSCgzLhxssPcw4Q15h4BnD5\/zl7Ebqu1UNUmLdpz5Epv7n8kUiVKO1UQIsT7NNaBLXTomcfu0HPA+Dcl+LhPlnGsdzoMrrykXtL7mqs0QpAJDg839EL3LdhO7L3goJe05ePL9vj7mDAzaGHAYQs4L91MCJmRQbzAtc3OIwWBnM656NQAQhzZgIgU06epr0l0JwwLn45J5H8tzGu1MEav53bTiXsiRZzpR9iymh7pXAvWS9ioXi4+9cEzIDqLtit+ql4jmZCDiifij\/8M3HKvpMv4qXJ4XSQ0PAqEK2mBzKZZ4kM9wE1zd\/jfbJe0Ulnu9swlrppVh2vmYaUK70jrX+HkcttP8njBRasu\/TqLBpYg5Kc0sqUfwmIDaaJiQ9oZ7+6MfAu3PmyWttIzWWM5Z54Faw0qk9AQsaFi\/lsGr9T7JlCRcIPj+ui3fFc5OqUjoe2rTNQ8uxQFLfA1SV3pv0fSJCaKOhzHxlFL54p5itmLtOe3ZX5fzlZupcfoPewvJtRHQj+4eMUYG\/djp+wfMKFXWQ1RZRi3k7nQOxa6LYiRMPFyd0chd+CzjJulo\/F7Ikt\/nSn6TVKyW2f5H9w3fppk+BFrSHkqX5BATKUj\/iBsusLOyDtqqPlj+fSI0Qk+c\/v3JmdbDpCwo+HXJlz2ZSH0N5UPAx5dBfs9SLPIXHVUSI\/Iepi1xnW5gW6GYY4in3DQfx\/skwtA87KJHZsQDYoUoIdmq8z6vGeiTenFWKKsSsuGiLOQ499WqdZEJtji6Z96lT4PrrDSC4aMqOSGCKbJRJ4fDH1oQxcJWqfPcYvTiLdvFdi8rmrOAvRG4OOp8FtEIn6wLZHj60mCf6VJqqkRasWYk+w0Dnyryy2RxVySm35eHULi+Fxt7vmUrMeHFED5\/4seD7a9+oqe0jMB872bp3h6v3FUXrnTdvC8PKby9hGw3JmZ4iR4fbC6nvj0N5Hdgg2\/ymGgR1tTKzAxI3to6I\/FT7l9mLR02OhTxQHisdlLSsKD2f8eIIRo4Tbg9EIBmfOkxKw\/Ewyia3vMaBRnoQ16yEoqqFpLQljATW0AM9hm2Q\/Fdk0zWQgHKu8ephRc+p6SfDJxOTLDxJq0v89\/ASfiWPiHrPdqgBSFs+NtNfwNU512am4vLIui4q69laUyZW6g2GFkJRHUuGuZz3Hw7IyFfQIQgevzh\/iHulG6YMzjquYkyaWxBgnrAZIu21nSQsr4D91Rxs674bLchc6g4x+z7beKQ+x+E6bbi8+jdYK4sqSz5yqKrQ4DCIrtWTnDyAZnBvstvTNNzaNxCiwFGrUYmvK6vimqtI8BBhsTbarVQc\/udlR1OHr9TTBdn4gBzWsy6XLxfYQoaS3a08F7yEfeqmSEChZ8E93Y1ySdyMumHAURdtEbFwkBJz4AvrqeRKFzvpsY2T5+cxB6d8qedpXmnvLo8xXZmoVR5mgq\/ieSbDaxX6WOnW6wlPI6F4IDy\/YKRwLejVPznmQGSZVD1EQBzJkcFuu1\/we4nDhrKBOoHmXIgvIN1nr\/cQTnekENsGFtZQDT6IK7WZY8b7AecN2j3cH9DkuOgjXnQmh7hFcXB5VV6qaEQRcgN67yEt1B4MglGNXndIgrAySvACGmlwer0lNQRkpWXm51fHSol19GeoHgqyNeQeQncOl2RR\/5Kb9Im0KiNFjdjphS80ooANjO6rTs\/tUNYEnXXVPvcWvFE9yH1IuDvx7VEnyEdv\/jPmN3Baymo9Upy3uU79iFOldmngDWwOnLE8fDc\/zCawr0Gc\/vHt+Jw4U\/P1\/DuG9qde+Stkm482KUoOwkz9y73hYgGd84hH8rR9lDXeCB8ZuK4=","iv":"2e8ca4d39079f44004716c0c0a2005a3","s":"4258b0190f3dd6fb"}
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