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Internet

Should luxury brands consider bloggers for marketing strategy?

April 28, 2011

sart-ivy

 

By Ivy Tan

lux-postBloggers who critique luxury products and brands are undeniable gods in their use of technology and media savvy. But do they have the ability to educate a true luxury buyer about the industry?

It might seem like a pair of mismatched socks when one tries to associate the glitz-and-glam of luxury brands with that guy over there typing away on his laptop.

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  1. Coco Chanel Mademoiselle ad campaign begins filming in Paris
  2. Chanel dominates luxury sector in China for brand relevance
  3. Sephora to launch 5 products from crowdsourced beauty brand Volition
  4. Children's wear market growth immune to economic fluctuations: report
  5. Gucci designates Chatsworth House as first Gucci Place
  6. Audi brings new meaning to "sideline access"
  7. Causes and nonprofits - Luxury Memo special report
  8. Moncler walks among the glaciers for fall/winter 2017 ads
  9. Porsche Design boosts in-store traffic with Linkin Park collaboration
  10. Purdey opens up sealed bid auction for bicentennial collection
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