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Internet

Should luxury brands consider bloggers for marketing strategy?

April 28, 2011

sart-ivy

 

lux-postBloggers who critique luxury products and brands are undeniable gods in their use of technology and media savvy. But do they have the ability to educate a true luxury buyer about the industry?

It might seem like a pair of mismatched socks when one tries to associate the glitz-and-glam of luxury brands with that guy over there typing away on his laptop.

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