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Research

20pc of affluent consumers comfortable with texted product suggestions: report

February 7, 2014

 

By Joe McCarthy

Affluent consumers hold mixed opinions about the extent to which brands should leverage Big Data to tailor specific messages, according to a new report by The Luxury Institute.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. De Beers supports Desert Diamonds with bridal addition
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Global deliveries take 15pc hit at Porsche in Q1
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