Research
February 7, 2014
By Joe McCarthy
Affluent consumers hold mixed opinions about the extent to which brands should leverage Big Data to tailor specific messages, according to a new report by The Luxury Institute.
{"ct":"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","iv":"f9f6bd2361fd6396c2bde6206a08b77a","s":"605c46c7039c4506"}
Share your thoughts. Click here