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BMW, Audi, Lexus top Facebook IQ study

June 3, 2011


bmw-x3-185Automakers such as BMW, Audi and Lexus have three of the four top Facebook IQs based on innovative tabs, personalization and engagement, according to a study from L2 Think Tank.

Automaker Ferrari tied with apparel and accessories designer Tory Burch to round off the top 10. Other luxury brands granted the first 20 “genius” and “gifted” statuses were Lancome, Swarovski, Hugo Boss, Mercedes-Benz and Nars.

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