Brands such as BMW, Lancome, American Express and L’Oreal have incorporated iAd banner advertisements into their mobile strategy, but this could mean that they are missing consumers without Apple mobile devices.
IAds, made exclusively for iPod, iPad and iPhone users, appear alongside mobile-optimized sites and applications. But as the gap is closing between affluent consumers with Android and BlackBerry phones and tablets, luxury marketers could be forgetting a huge section of consumers.
“Apple is a powerful force in the mobile space, but still only accounts for under 30 percent of the U.S. smartphone market,” said Wilson Kerr, a Brookline, MA-based location-based services consultant at Location Based Strategy.
{"ct":"6o9hFyzjoP2aVvmq1OXpiulNihHOoTBLuZIogLNpeOp3NGa7PDz6LCq+2xvY6NSNssYji\/0Do8J2ruqCy0G2u+7l8kfh4TyGryiYdcTk4DzDBuyASnN0jBfs7+b\/UngoKMU+gD8MpQakkakPFyS4hfC\/DwNiKkc4mHoZb8\/j+g4xFn0m7yDS\/QL\/+fuGgPCyZ3f5L69V54DkqwIzSSMm\/8VXy7ow3em22bdtOSttEeuXnjhSoWPpp3iksKQegTo71iZfwhp3Rmi+nHvcKYImEdO0IwIx7jAyBja89T7LJ5USC7dLNdkiCt4ap\/65FcQiUSGVngnjf1zyX+u0XTPJYXPhQd\/BmoEP0rOaTj0oy3BHwO\/9vJaPsbi81tUSm6qTWJAD5IecaX5zuEMS5gum27jaxcmMuIgd7mXnbuaEsf+Y+Bp+HplcR4eHWRRfNqQ8Cm6bcjLTVCJsrCza2vfzLHLoifj8cKk0aRgUwtOh6jINtKF7Yn1vNIClUHjHMefEf8zQZbHKYuMEgxqMXJlyRda3AsVfLbrSFPk7r9xBYJK4EGhGerqD++0wNlW0LhPmGwOZuEckS8wC45pSGGKKNq8LJrj0IdttGDM8mMtUeDN7Fsn3\/tLSuDcReAdpbXOXrO5nBrcXj2lYYHa+cDw8H\/ACJtBRJQnAU0aK\/2310a+rJBg81pfFBkTo5uDAo9Kgp+zDt3hEQqj3TMNkmjlsOi3b7ErgMpq389PyfqIJ\/eUg1iAyZIhMq16Vh7HrO5dbRHoFefLsrNIVZRo2jHC7hUNt8xZwVb8ioUWn+CyNRJBLHIGTHGztAcc5yl2oglvjsSktVrslTope0uaqrLCA4Wlzk1S0qcRoz5rSfrkAfF+LVl855Ty1zs72shPV4txKIK+13LP+eI84eyyhVOmEJpnmBzkcRsy0nj1co2S8p9fkJtZa7YUD0WQCxLNT\/3RRQGsWdJT169xvaQnQ+OPk\/XUcNdTr\/2nc8o6cpY5Psjz37QVadppqrdmpjHjixE\/8dDrKaaJ+k\/jiu6Khm+biNqvgWqGOZMGPGfIq\/KC92d9\/015yx0sdzp2vWAGCcGoaCyZt63WJ1EkdyYOaFJeopjECJdMIO9d7hQ2mNcmLB0VbJZ8NmjH1ZxYTp9UOG4c92TElFRlwG+3Y1QCBObF4Uw08BDI9AwZ9h4hQrmspLJzWwU6Kg9IrArKXP\/SnjciccNs0WkHjy3eHqPtn6GANF8Dw029hQrTaRudMk1dTz1pwKH7OZDfQG\/qdarCTbyY5eQOxNlTNjoiVVHk\/EhU6XT6d7RXl2H2MxdHZLcWi4i0m\/JXj28ep9B5QNtTlkKd4m+HCIC2g\/oI+WalwkkyQqnsU29EgGyrQzMAX8GbzxvQ7\/Nqbb8JOBF\/vEUkv\/vynuXAH7Ezp1285Cc4V40MZMg2Q0FrP4\/4OJqUO\/U5+\/6yzwEKSBJzJwa7PBNSPf9mZsCkcbiSvbMHooTyqP10i5X8xmiGEInEROvKGZiqPdvsg\/OOXt7x6+PC2TcCWi1SzeOcJIoitc\/ZLN22MwWYbauEYTg\/FR5eMFvIpcjO0TRhBGXHxsubwwH\/rWyz5kQX0AK5oqz9\/mcdVhqrDqYJdM5h+BsB2qT0spELrdyS14eLBKGLZptzsb56cebFEZvLZ2YhE6g31rLgOnbV0tstgxBWUMP3WumPU10cUfcoHcHRgYtcYp2fp7RQrGUq2xIkugsF3EXHKzaSbFJrZkbJctZdfU8rRUZzf6AH61Lk+OAt095lK29S3S6UZypUkB2mC+GxmoOdvyHirsHCBdoKr\/ktpz63QJI6BeTQxC7G2O4TuBoOELy1Hfbv5xoYUl+ZWlZL+0GhLqnYzLwGGMpLUlW\/8KrqF+aZyONlmBiuvrwUJWM+qivn0nJS6Pik95tWdtKP4gLWXLVIuHNrmeuQQj4GRm2Yeitk2OE0XIhTxQzk6zYFVlTeQGrMUpiqyf2poSOW8WqGhx9mr\/mzY6HTo+o+aab2sMheNruKGtf1siSYET2UCg0bgmcji1zR1fOB5bDZMOZXxx2qX3TxU8LSf8qgcqORKCnIb8Hq6GpzaPSdcspopKdJKFgSgpIsz\/FisdCgNCVqtmmAVclbBJa5tpBlTqK78iqiBCGeT5sk\/nPWB4jiPPlgz7zsNHWLIl7BuQH076gShuGc6Riu34qnWeSuCkELzYWThAysC656K3ALfNwLj5QA4zAyEJNAXaiQq1QsFwHLa\/CAwDfDY+rWHNCXGBy1Z7DGm1AsWscETadPd\/+jbaq0Z\/OsuNjed2+3pz4nGYWmLZhjKaicGvBtCHiVosLkFlsIJoiGRLhzyWQllz+VePnCapMuvpYbA8pb1rwQ+ZHccuWHdnYpTgf3HKf114e\/kOa5ev\/b3c0lrec+JeFZUmRK\/1lBnaKdccr3fPy8CyYD1Gg6feSsyjZc3fo\/RKQa0XdFBkEZnDRGa2V4tqekT0McKRBSCXQyqPhqR35O0dIWJqeYvKepOl36R9WKSoW1P0tqCKqEiyccfG0yNHbf+NeCLDTL7WyXvsCX4r80CROx26b7UvrX1NLfuU5KCPHih5bERqkSJcnnqnCbJOUp5iQta9m2LGX0jGCVVDmW9AUyZzXN6AqeM0eQQTiguZz3xJG\/CBg+t3FxKTcSl09M4OslwofvyqMEEfTFvAiShP4cRyQeS920ycPFNZgKyYofmSKsjq9nGVHLqp46wPZmQaU+Rtns4bwHwbKk1VOjNXyPZ8bliWJUQkPKONnAHG3lhaQxqpOGLXFoVXlCQfjvMg+dSo9s3FeAADA+PXHlls02K1nCyqF8GGfZCcTxmCvnaG3hNyQTq7QQUKcmkHZN1jhogFxqCV5AyzTG04qn0\/zzTZhcgUoTxTs44bq3f+YNA5qKOfKnr2qyFVaqgdZCNjc3AQmdkGye0xVsmNJl9pCFwQt5Sbs1L5ZrnjqkJIdLB1JB1x\/u7rMEL6EONEdGAQuRt\/Z\/cradguLOYmpI+6dpQCEf4TySRdkdw181bG+GLp2dt3FZZ\/jO2gN4fm5Tw9Ks\/K5VKI8qRoHGCfbTmyc2tN\/32yzLjTEYbkSql8lFh700I9lHc\/h4rV7Oy1xwE84S4P\/J8PbPR0DyEvVhCBHuyaNmERVL0qK8SxpPwsunSpVJXZQX8GFvfRJQNYzmiT9d8fZPlqvEPL\/MGBLCnWrJm+1YaYaxPr3HVW4gE9gVNXVAWGbn+wuV\/1KV171ZY9E6WdkrEIOfobZCnc7MC+RuC+kaM+6BrG3Q8pZhPWXUbhv205brOPKQMZvinmH3NYXziJ23ht4yxnL3fxad0VrHWLdgxNv8KDpY4RInENfxj95O5GU22oZBNXOymGqx8vAgSpVOvwQa4FTLJ8Qv77DR4xg\/89GfWGRJG5rTEkth22qx4XpTcSTU79fG32E0DPwzqa2knEfgZloFmphg7RQp6d+iLgcfUdqP0iaXNIf5TVNiVyUwBkuxZ8Ha\/e\/QoOcko6KVfRsEcx6AZ5H+mztvtvrtgweQHtuevs4lQuWaZRI1KdaYcKQbE67FWIZxVIg\/5WEWC7i6NyPQmule3kCm96+Kp5OnlKDYCseDiZTORWpDAUecZfoMT0egYFB4YtMkK5D1z58Swc6Pfk1OpPxQPNKaKiY7Njf8\/DkCt8IwHYxA624g3+e9pb+98UMwiypCIXxyZhm6pFgxXAburXPXxW0tmvvLcNN2hMjQarrZ9i7lvdrZ0EZbL3cq2OIfvf\/0vCoBSklNhjMgpb5mCkE1yN7wtliHF8vQwm3i65L3ewzCmsr9lX7dePNqHIpiXYOJZE1gXFLQ8tYuh1XQ925qbA5qw\/HRjhsINiI3rBA5hriyHZiDzAHeX9WizAuxy\/HaC\/HJFcaRjXfPpG\/T1h\/q\/1Z+FihtgucDXn\/44kB6h9CJ88tqSl0nTcX4vuQbvWtK3aQL7gEwESTjPQAjh3QMnz6ZiwkyMLdmT04Qnn2WeMXR5h4iZAdwpaOecL3zyY5G+3wTalKa8yzqT0E9Rwn1lKm8B2AyHFatCNUZiDX\/+T1qPKLs6GA5ifUSRzYzTQWahlDtTwS82pjr3GVnvRGVVN4Xe4d10phw9wTwPUPuNR9jV8+s2x52\/D9\/4Kka8EkVNqLjxhjK04tax7kqCw+lMEIqHPzMT6SAni0il3sEkk7w0xjG7Q5zCYYYOXjg2VuFEru9rrhyYYuJGOoCgfDSBko8LgUF\/3cWfBo2SevDyH8pYhiX\/4wuwdy\/QC4npngoAV5Rb2qvDHhyb7080J6LaQt1svq5vJhy3py68UFPjQ3a1Y7i3fxQ8OCjbJta79SeS0\/d4jhfSyqK9n5wpYm\/o+G7dFJKFZ7JLJJWsCx5y\/7rJ50cU5GuSOOIcVnGmQ88sdONsYQDeILcBZqwrIWwC3LBOI8zTfWH6S6C4u6pDzysb9tePjaTyL0knbnFbk3l7nN5X8Rku+Nrj8orzAGY1Lf8dywNw6rNy6oU\/MYeCQ4owz5t24BwpN7MCvEf\/aViWZ+QjnAkYVzOro+dp7PyJd7trKY3AvdNl++NMqs\/inBzPG0Ys9HPDSTjLBwI080IU435WCDVFF8eJdyhbs73suMBFrWH2OKPygYjbHpoVZ5I8cG2UtF\/hjeRIMfE9PV4Pivw29v8kEeFapcFwIGL8C8eAh+Z2S7uuJlGy0iuCf\/fx4DIZMqP+\/JDM2ERVTjQnxnXiYIM3+6chprKYnI57gCTbxUKb+5mnFTYpoQx\/cwqQ6yhpec4XEhgQD69a9iEUmDTLzldXYQEMewiPCtph85ooWSxV1AJITpPzrzU9S9n\/CeTV79Fq\/PhcGfiq7wkaX\/GoxKoFtO\/Y9LkeirRjQfsNK3mAtn3c2FWsY0vYYTx\/nrDR0QpaTvqJfqfE0tSmxNEosyHh3ODgdD3gK2Eu68LAOhrlO1z4JJIRWlRizJzKNatKrn+UJDFxkQ03KyR5Qg1tI4ra3VFfl6lmgUY9Jl+k300251y\/9MPARs7AEE3BPhnWmMUwT2ARoVd1u2HqjB6L3Nh4Yxx\/v1BO3RHdI5FIupE55x4+26rimLeCcH76lRHZIiipHk1r1IG6ipZI1y+UafZeVahenxi2xFxO9JAaK8SwPnGRIk+DhJJYjqFNtJH7wCiIZhnn3DSv4iphMniMu8WiPbYV1+P+ZYJ4nRmM\/lVb46Kgg0uBy8bk3o3MpktdA30Fnn2n1CoEYlTUp\/BgVTKFiN8mLqGo8g8EiUgDrszDqWo8iFlbkUoBVffNiTTe7lvzsHl251V+W\/xAcFFCpavx4abynwhlc4remhTKK270fsG8kiba9\/r7cPicAetoYAs5QvA980LyUJN5vR8OPgrA0\/cZrRBPQ2jH1XFntyfdxHpDfhfUIG7Tvtn8ElnjF1evAsupkdjkCzhTQN\/cxpYfzPxlYzIIJI5zDIAQ+WqARTmEB0CmvY0lCqzYWdondIN+1l3r9jLrA0jDLbnVXS1ju\/\/HBgb86Q4a4ttTv+3+L1KL+MMdi9MhzBpaN0xIr8Sp0H8YPLizZ6Q7QylBq6FXnlCzJd8bS8751ycqDzX1vRxVPI2ADcB+6f\/8k5Kn43g0jWtb0L+NH5TsPpjkSi1XBkjanDrq3gHAwVTk+WTRAbnMfhgB7jOG0MWtgnTd9zf2ugHG7bnLlrZtTpwZi4EuHCUTxuKCUlaXnyNFu8mZslnjMq0VVOqlhYctS0edCy2XBTcQUPW4vefmo2XuvZtsNxttkMFOsikUKgshf8mJvFj5xLvDE1HVLY6JF+2twaYTFefkUjrLPsQE+x1yj03HyF8sqdUgOtOJEA4SzXpbS7++Ps+lTvO05idT30TPoqmgJgOjLpyo2FvFp8Eah0DlStr5\/xi0OHr06TdJ6QvBG20U6wv9bYwDGkO8DcXxNjPTjX9f5Bowrl0rcEoYHSwpSZJcQA0KXK7AutVdCa1C\/2XfX7k1Pbl9lIBLic8yvzC2zsjEev\/tAuGwFypNCmEeG21PbRrJoNscZdZAjumes4EoaJBVGJHB6t+IyfFeYbx6l5nX+WNdP5QU0ftFWZeKFqvhdCs2X7hd+Y8ZeoLzc3IHVKEjTud\/2db8BOBfVJfCR0T7YfR6HTxqgw0+622u2JjzBqhP5jGwW+FMIz0fKU3n5CSwDvmrNb0IeJ0o051bKneHg\/FtJqTVLeLdiejaJ4dvN8SNsZlspcS7dlDvX9xsKn04JFYHpg0vzgc8OEjvRcrHfKwP0l7IpyWgURTAe1pZfTumIv\/EYFcPuWY+4bbIUDZFMxRckSyGABtrrJkZoSMM4DHKxRJQR7+YLIkwmRFfdzzhgMEce2T2EX\/gek90+Zi1Hf0OZHXIRhT\/MwnKSiC8gkjnGw2WOS7cMAK179JqsOrNPcAg5U+2WkE99SxiZ61zJIq+24zdMazQWs+MOLxH0Xcemj5sgU2cGJYGdsH3JyZtuqWz3XcrZkrKjiaUIywAuU4jlbjleAV\/+LDq5rb1RAKAeqlWg9WpdyaJfNV7KSGPlx7PztwGEADgFlyFfF5lGq8MSY0gpAI2lLceeK92WcS3irlgLHHhieHggm96gAG0jFXyOBImPiB26yM6Zb8y+OoynoCsVIlB936IsQbUpCjx\/XG7zmCTWpIHjdpSCseULY\/+7IlspcUfGZYoKCM7IKmxnfgrlmZ1btsYBPgE9rBhL6teO9pdlee\/1FT1QNhOjXRU3Hk3bojajKQERkpLISbqkkPh8qZIniRKXLfOJ0COqS4o13oBB6ZOBQH1PAS4FOxV1kOOD6GzlwhC8wKmwm9NGGUuIzU8+dmwVOTc3dQZavdGNSnjF6zSjSyIWjAsR84SAfBBotOWlNG99jYZmc6pNN1++O1e2M3Ov8se6TgJxWguN86jAZSIqYo5b8uY6OnrvLVLvODn\/rOoP3y118exNgCCSmcHntFZ9IPw8zP0wzzg1\/V52\/8D40IfM4sRtSyNHziXMvANRGqGKRSfcCTV7stmdQiPBHWfenENiXzFdaS7t0EkxVWY2U88tfPD9\/6yovYADaUd1sRGE9oZMdbQnyDTalOt\/eEziE+vAPXhuK908mHwfE50VxcxyDqd0S44MNm8jb+ctjiGBqAiWTxuXa7UdP3zfRVzMxSOlZyjPyQ4YgC8xozGIVQZ7ZnDyslkFz92AMzG\/Q01YqWqxT1GC\/nnYquck6GtsLe9cs1uWuGopeefOwA8lbB3A4EykkEZ0tHt77wmkjCdb\/lzE5pkjKJXyQn+xCiWj\/6hKZ2DOwdXH8LEt040U8M1hubbTeG8stfLRsJT+QHhUtCHAQnR\/09UvTPeEdxac3XsNSvwUYW9W3grExifEKMb1NXky0WS2fJD\/vU3vj\/x4VGSMW0lvMXBNwCVtX1ejAXaPr2WZNiN61d1L\/8Psa1u+uuk7BcAgxWPBfwu6GDERE2ee\/6aQ7iOyQMz3mvOlP9ZMHgb\/OxS7KPuPL7UU8u6eUi2W\/gi9uJesjZR8p2r5XRiMDH2lFj0dpUQ+EBBtH43bL84MgjlYGAYE6Ph0wXmGVooyuHH8ijRXZ6fUV+sje767tYpm2u6kYHouwWjKxL7dIZrXMMjXw5pQB8jyr6DjMOLcUoC6GnYLYAYW6CF7vNk4CunX2Sgp+qvUCbxtnmy6g9BtqA7rgBuYqzCxVbf9fsJX2DqV96OeLwhlGCiOAU2ijExJvv8P2lvG85bYtjHgFACijHCSkHN2UzDteEGX\/QcpWMtBphMyIKCMBXgb\/3qH5V7OCKP1DkVFJzaL3ykEA0Q1pMKIKAy2D040jRtU7oNCGx+eLddzxe4rdvLBm9FgqIPyiouLLHIHHDYFBthdogMnezaAAzulNaSFyAo4b2MeDVhkuP\/7Y2atmOul9tg6OBSNqal8byo0a9jt7o5XrKd2ZqakH1hfyOexSsnuKpO88pLbTjs1WtAc+e0lb2nFe+wLc2ZnSiJGoQgO939qOhDqfc648u0E5FRo8hEI6WNVq7kDYkA8\/uosuewLfHxV2mHGjPULBK3boWuKo1PfVpH29lDw6IcbWvh1jBI0lJlahs5HCyGrj45JzgmCfSo19nYxSkVY3zbvSSjNptQ6Lo63BOXnp0CA1Tl5LajzTaUC\/YwHe+6ITro8KoXgcUu4X7wNjPb8IU7RdF1y38vwSuPoY+7rtdi57L4uYIXj3YdecDCHwQwV6TeJXUWoaRt\/Yl9dv\/OcGrIOn3QQw6Vfu6WWqy2WOAMLiuseD91X8hTvVHSd1Z\/RCp\/TWD+C1lRvu2CU8ZVHcCQHB9OTwzVOtLoX47UsubIMsJeEDdxYJAJNVflodR76MJQwoVkULH5riOgpLvpmtIbW72qlAGdf1yMA8cIjbln9p\/bKW+fXF\/0kYL1DgMVBvoJ670LuTqF6nUh4c4vB7+V6v8oRpU1xP6A0ZsSfWiZJn0xAhvbB8BZs6u3L+WJIonBpyrRM77VJ3KsKd2\/HKVWMKhoEjo1dBnCDBPHJZ0MgO9ToUE8AcJy9vVL1Z1wPy\/+I5KYwDbwlrMjzPou1GDYratm7UWS7jNASs7ERpnaxL2nQv293QxSpBRFBOops563zxqHSGFT8QHEr3nQdxjozeb8fcmW\/Xo+apRzJ6czzpOT+aNgtjBwRlziOROrPDRiT25nWQ==","iv":"ef2a17ad4eba2489d0135d551fbeb8aa","s":"2fa45ad62b18412e"}