
Brands such as BMW, Lancome, American Express and L’Oreal have incorporated iAd banner advertisements into their mobile strategy, but this could mean that they are missing consumers without Apple mobile devices.
IAds, made exclusively for iPod, iPad and iPhone users, appear alongside mobile-optimized sites and applications. But as the gap is closing between affluent consumers with Android and BlackBerry phones and tablets, luxury marketers could be forgetting a huge section of consumers.
“Apple is a powerful force in the mobile space, but still only accounts for under 30 percent of the U.S. smartphone market,” said Wilson Kerr, a Brookline, MA-based location-based services consultant at Location Based Strategy.
{"ct":"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","iv":"fd161126be2f74902a5f36bb94d8b6ea","s":"01a7c9ce33186d95"}