NEW YORK – After looking at customer experience as an investment rather than a cost, American Express saw that its new attitude toward customers had significant effects on spending, according to an American Express executive at Forrester's Customer Experience Forum 2011.
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","iv":"d3e71d2369f52318a9301e7a2d9c5387","s":"e0a5326017c11ee9"}