Marketing
May 22, 2018
Kering is working with the London College of Fashion on sustainability coursework. Image credit: Gucci
By Sarah Jones
VENICE, Italy – Sustainability has become a necessity rather than an option for luxury, changing how brands approach all aspects of their businesses.
{"ct":"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","iv":"540288bf0b05bf0b8f8f6b9b4151f12f","s":"36ed243a1cf066cd"}
Share your thoughts. Click here