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Jewelry

24 Sèvres invests in fine jewelry as heritage brands learn to embrace digital

June 13, 2018

Aurélie Bidermann joins 24 Sèvres. Image credit: Aurélie Bidermann

 

By Brielle Jaekel

LVMH is spotlighting high-end jewelry on its multi-brand online platform 24 Sèvres, adding to the growing list of luxury players embracing selling fine pieces via ecommerce, including competing luxury group Richemont.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Richemont reports strong holiday quarter, sales up 11pc
  9. Marriott’s Luxury Group signs on as partner of US SailGP Team
  10. Dior goes for gold with flashy J'adore campaign
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