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Jewelry

24 Sèvres invests in fine jewelry as heritage brands learn to embrace digital

June 13, 2018

Aurélie Bidermann joins 24 Sèvres. Image credit: Aurélie Bidermann

 

By Brielle Jaekel

LVMH is spotlighting high-end jewelry on its multi-brand online platform 24 Sèvres, adding to the growing list of luxury players embracing selling fine pieces via ecommerce, including competing luxury group Richemont.

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