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Aug. 21, 2018
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Fragrance and personal care

Instagram overtakes YouTube as top influencer channel for beauty

June 13, 2018

Chanel appeals to consumers with massive reach through Instagram video

 

By Brielle Jaekel

Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the industry.

To read the entire article, please subscribe or
 
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  1. South Korea next leading luxury fashion marketplace: Fashionbi
  2. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  3. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  4. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  5. Land Rover leads the charge by sponsoring conservation-themed arts project
  6. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  7. Lane Crawford offers guide to living well in multichannel campaign
  8. Tod's celebrates casual elegance of Italian culture in ad campaign
  9. Karl Lagerfeld, Gucci, Burberry and Tesla - News briefs
  10. Day's wrap: Estée Lauder, Saint Laurent, Coty, AI, JetSmarter and Jaguar
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