Fragrance and personal care
June 13, 2018
Chanel appeals to consumers with massive reach through Instagram video
By Brielle Jaekel
Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the industry.
{"ct":"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","iv":"aee791499a4c80b0cf6d6add4e5be845","s":"1ba2adad82ebb4c5"}
Share your thoughts. Click here