Fragrance and personal care
June 13, 2018
Chanel appeals to consumers with massive reach through Instagram video
By Brielle Jaekel
Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the industry.
{"ct":"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","iv":"6ab04f1e31d757de4c0459efa04c060f","s":"8edbbf15e84e8e87"}
Share your thoughts. Click here