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July 22, 2019
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Fragrance and personal care

Instagram overtakes YouTube as top influencer channel for beauty

June 13, 2018

Chanel appeals to consumers with massive reach through Instagram video

 

By Brielle Jaekel

Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the industry.

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  1. Complicated consumers require data-driven business decisions
  2. Barneys, Moncler, Fenty Beauty and automakers - News briefs
  3. Mercedes sets ecommerce, mobility goals
  4. Printemps brings Paris to life for summer campaign
  5. Ownership is dead. Long live usership
  6. Fendi, Frette, TCS, BMW and Black Tomato - Live news
  7. Defining the right social impact platform for your brand
  8. Fendi turns brand ambassador into fashion collaborator
  9. Top 10 real estate headlines of H1
  10. Top 5 brand moments from last week
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