Luxury Daily
World’s leading luxury business publication
April 19, 2019
  1. Collaborations capturing attention of younger luxury buyers
  2. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  3. Chopard shines light on carefree brides-to-be
  4. Social media users more trusting of peers, influencers than brands
  5. Albemarle Street adapts to changing London retail landscape
  6. Register now: Women in Luxury conference New York May 9
  7. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  8. Chinese travelers want personalized service, embracing experiential: report
  9. Webinar on April 24: Experience: How Does it Translate in Luxury?
  10. Day's wrap: Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy
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Fragrance and personal care

Instagram overtakes YouTube as top influencer channel for beauty

June 13, 2018

Chanel appeals to consumers with massive reach through Instagram video

 

By Brielle Jaekel

Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the industry.

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  1. Collaborations capturing attention of younger luxury buyers
  2. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  3. Chopard shines light on carefree brides-to-be
  4. Social media users more trusting of peers, influencers than brands
  5. Albemarle Street adapts to changing London retail landscape
  6. Register now: Women in Luxury conference New York May 9
  7. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  8. Chinese travelers want personalized service, embracing experiential: report
  9. Webinar on April 24: Experience: How Does it Translate in Luxury?
  10. Day's wrap: Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy
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