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June 21, 2021
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Fragrance and personal care

Instagram overtakes YouTube as top influencer channel for beauty

June 13, 2018

Chanel appeals to consumers with massive reach through Instagram video

 

By Brielle Jaekel

Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the industry.

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  1. Where are bricks-and-mortar and online retail headed?
  2. Burberry explores ‘Imaginary Cities’ with Ssense
  3. LVMH, French president unveil renovated La Samaritaine
  4. Mercedes emphasizes boldness in CLS campaign
  5. Why marketing of true luxury goods diverges from tony real estate
  6. Gucci, LVMH, VistaJet, Ferrari and Father's Day
  7. China cannot buy enough beauty gadgets
  8. Luxury brands tout Father’s Day gifts, record sales anticipated
  9. Day's wrap: LVMH, Ferrari, Salvatore Ferragamo, Bentley and Sotheby’s
  10. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
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