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April 5, 2020
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Mobile

QR code placement can make or break a marketing campaign

August 29, 2011

Bergdorf Goodman uses QR codes

 

By Kayla Hutzler

QR codes are becoming increasingly present in mainstream advertising, allowing luxury brands an opportunity to enhance their traditional advertising strategies.

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  1. Fabergé seeks relief from COVID-19 cycle with Easter egg design campaign
  2. Day's wrap: Employee loyalty tested, private jet travelers, Kering, LVMH and Tiffany
  3. Jaguar Land Rover deploys fleet of cars to support emergency responders worldwide
  4. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  5. Financially-confident consumers to spend on travel, auto in 2013: report
  6. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  7. 71pc of affluent parents opt to upgrade accommodations for family trips
  8. Marketing to the Smartphonista: A new generation of digital buyers
  9. Tiffany & Co. continues app push with banner ads
  10. 9pc of US consumers trust text messages from brands: Forrester
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