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Jan. 23, 2019
  1. Think of print as a retail experience: Town & Country exec
  2. Bloomingdale's gives flagship beauty department an interactive makeover
  3. Day's wrap: Lanvin, Patek Philippe, Marriott, Net-A-Porter, Kering, Rally Rd. and Gucci
  4. Net-A-Porter, Mr Porter offer commitment-free ecommerce to VIPs
  5. Italy’s Vicenzaoro jewelry show grapples with changing consumer tastes
  6. Brands need to anticipate shift in luxury landscape
  7. Kering, Tesla, L’Oreal named among top sustainable companies
  8. Is Patek Philippe headed toward a sale?
  9. Luxury needs to create a dream: Artsy
  10. Customer experience metrics must be adaptable
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Mobile

QR code placement can make or break a marketing campaign

August 29, 2011

Bergdorf Goodman uses QR codes

 

By Kayla Hutzler

QR codes are becoming increasingly present in mainstream advertising, allowing luxury brands an opportunity to enhance their traditional advertising strategies.

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  1. Think of print as a retail experience: Town & Country exec
  2. Bloomingdale's gives flagship beauty department an interactive makeover
  3. Day's wrap: Lanvin, Patek Philippe, Marriott, Net-A-Porter, Kering, Rally Rd. and Gucci
  4. Net-A-Porter, Mr Porter offer commitment-free ecommerce to VIPs
  5. Italy’s Vicenzaoro jewelry show grapples with changing consumer tastes
  6. Brands need to anticipate shift in luxury landscape
  7. Kering, Tesla, L’Oreal named among top sustainable companies
  8. Is Patek Philippe headed toward a sale?
  9. Luxury needs to create a dream: Artsy
  10. Customer experience metrics must be adaptable
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