Luxury Daily
World’s leading luxury business publication
June 29, 2022
  1. Brands cannot approach the metaverse like Web2
  2. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  3. New York, Hamptons see double-digit super-prime sales growth
  4. The logic of livestreaming in China is changing: What does it mean for luxury?
  5. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  6. Free webinar: 5 trends in the luxury goods industry
  7. Dior explores ancient textiles for summer menswear
  8. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  9. Tiffany & Co. further commits to music with latest partnership
  10. Starboard, Ritz-Carlton Yacht Collection bring shopping to the sea
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

QR code placement can make or break a marketing campaign

August 29, 2011

Bergdorf Goodman uses QR codes

 

By Kayla Hutzler

QR codes are becoming increasingly present in mainstream advertising, allowing luxury brands an opportunity to enhance their traditional advertising strategies.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Brands cannot approach the metaverse like Web2
  2. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  3. New York, Hamptons see double-digit super-prime sales growth
  4. The logic of livestreaming in China is changing: What does it mean for luxury?
  5. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  6. Free webinar: 5 trends in the luxury goods industry
  7. Dior explores ancient textiles for summer menswear
  8. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  9. Tiffany & Co. further commits to music with latest partnership
  10. Starboard, Ritz-Carlton Yacht Collection bring shopping to the sea
VIDEOS
More Videos

MORE IN Mobile
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands
Burberry expands shopping experience with AR tool
As app spending grows, brands must understand platform preferences
Kate Moss joins luxury fashion game Drest
OnlyFans launches fashion fund for creators



RECENT ARTICLES
Brands cannot approach the metaverse like Web2
Dior explores ancient textiles for summer menswear
Rolls-Royce showcases Dawn in carefree, cinematic campaign

Call for nominations: Luxury Women to Watch 2023
Free webinar: 5 trends in the luxury goods industry
Subscribe now: Full access to 90,000+ articles, reports, videos and images