Luxury Daily
World’s leading luxury business publication
July 14, 2020
  1. Franco-American tussle over taxes adds wrinkle for luxury recovery
  2. Why digital mastery is the only option for today’s luxury brands
  3. How luxury brands should streamline their supply chain in case of another pandemic
  4. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  5. Navigating the dystopian future of luxury fashion
  6. Asian affluent consumers’ mindset post-pandemic
  7. How Moncler found the perfect recipe for China’s post-COVID-19 market
  8. Must-know basics of trade dress law for the luxury goods business
  9. Reimagining hotels with service culture and inobtrusive technology in new world order
  10. Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
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Mobile

QR code placement can make or break a marketing campaign

August 29, 2011

Bergdorf Goodman uses QR codes

 

By Kayla Hutzler

QR codes are becoming increasingly present in mainstream advertising, allowing luxury brands an opportunity to enhance their traditional advertising strategies.

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  1. Franco-American tussle over taxes adds wrinkle for luxury recovery
  2. Why digital mastery is the only option for today’s luxury brands
  3. How luxury brands should streamline their supply chain in case of another pandemic
  4. Day's wrap: Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
  5. Navigating the dystopian future of luxury fashion
  6. Asian affluent consumers’ mindset post-pandemic
  7. How Moncler found the perfect recipe for China’s post-COVID-19 market
  8. Must-know basics of trade dress law for the luxury goods business
  9. Reimagining hotels with service culture and inobtrusive technology in new world order
  10. Ettinger, Versace, Moncler, Gucci and the Asian affluent mindset
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