NEW YORK – Creating a brand story, allowing a certain amount of self-management for employees and giving back are the three key steps to building a successful footwear label, according to a speaker at Fairchild Fashion Media’s Footwear News Summit 2012.
{"ct":"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","iv":"3c501c2333279befac2e3b32bb7efdef","s":"1c0f4b44ac01aa41"}