By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"ece6aac21288b492a822892067f60978","s":"2754a39f6eb215d1"}