By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"7b98d45fa64309d3c69573271e92e65e","s":"4a2a5965d12c7a1c"}