By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
{"ct":"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","iv":"500ff5c996458675ab6436d8be08c7ef","s":"b127928bbc426aec"}