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Columns

3 ingredients to build a successful mobile marketing campaign

August 2, 2011

 

stacy-lewisBy Stacy Lewis

To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.

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  1. Tom Ford creates kids' collection
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Selfridges acquisition completed, managing director steps down
  4. Chanel showcases dualism for spring/summer 2023
  5. Prada places actors, activists at heart of 'Re-Nylon'
  6. Vacheron Constantin welcomes new boutique in Rome
  7. Tiffany creates animated gift guide for Valentine’s Day to celebrate love
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Gucci innovates on the Internet with line of "couture memes"
  10. How can luxury brands tap into the back-to-school season?
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