By Stacy Lewis
To keep pace with current, hip marketing initiatives, you have taken the plunge – you have signed on to run a mobile marketing campaign. You found a company that specializes in text message advertising, signed on for a short-term trial, and even created your own keyword. It is exciting.
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","iv":"b72ad522504329adb40a9d738f770a8a","s":"b9a2bd2f635bee6a"}