Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"f07a0c55c49f8f4dfb8a6b2b79410044","s":"b0eeb1aa0443d569"}
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