Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"46348ef5fc860fc629c4d1b65fe6a8a2","s":"81c80c5da856c49b"}
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