Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"4820c766e762d1981b8d5f0340fccbe3","s":"8212f1c8537646cd"}
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