Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"5ad0c1497233fd3bcc50597126807ce2","s":"deeabe33a85b9db9"}
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