Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"756c8c061a97480bf9022aa30573f24e","s":"1df438f69d82f0fd"}
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