Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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zy2u91MXeCUFyumshjwpyHoRLUmWD0ojRpGHfXKpsSNIxf2yQyyRozH5OUAao8ZDZ5CcEVnCV3Xo\/ucygN8X\/i0W3qdycIBVTfrSAFMjDWixQRVfzzkuU1+JvU0xgz6IKwoVpr55aptWwscbnCGzD5LWWC3sImqMSeaOtm5OU5287CBT1l9XxFYMjadOYyMIovqAYjlvjeZ8uj1qLu1PMUeTB5\/NXTyxyr\/PSVd0gEBXmBAlLxatoUMxTFl9CtVvjjIqsOqKf66F6z2xbXPcP3+\/NmZu6ZOQu2gIYoeF2WIfPWgdmcWMh\/BoIMcFXwtefLUgoearEMImN7Gz\/Fy2Lgrhk5uykAoUCugDg5+1uTcOknBY6NCg2u\/jXRsxWch8YfIARO4ETHC4GfUrT0745BkZE+Rz1zsmFgsdSF75YU2F\/rp5zqNVMh0Tf+7WiJe3busLtRuZweEN4tf17kJHYlUuPPrHQtBhN7HSwOlNOhBz3CxgV34OAuQeXnmnnChXVTlJInvfa6NLP+hgIF5NqbLTkyw12vcgry4nJ\/DJGM3vc6+yqRD+pOrlHrWW\/1pL81r\/XY1fdRQVPZSlkqbHHDQ57odop17\/2Tc1RwzaPX+cto3RHeZ1QC77Elpbr\/Cip5H82VMV8Gh2Ir6\/EelnqRL8Y3IANuA6gTXkZkr3UZXFrt+i45QPaXnT9cO\/+eJRDWSTmXNmr\/nsXEsxTqPQa9ZeuZyDirOj4IyGbzIO\/P2Bl2OBjJcUfPvQUpJ0y5gdVe3W+S2QZmngGNpTjVu\/HWIIB\/VCL8Si+gJT0mG4FuCRbdfXB3SUDhVmDDTgDo8xsUExm+zZaI+VJ89vOb\/tRBhuA7UU+dxcEON6ggJz4O\/PTxDmxbWOsi9nD8d6v9i9Akn6xtOcNwug7olEHqkrnE\/vOXC0w9qP5yRq4tvB5wd5b3TZ53po3Z1oNkME36mgbQu+FgIjiy9d1oteePiedTD5U\/xYaYjQrkIbAt\/+WBGKWoKF3vvdOOm0080lKTvVbS90FMsIrOiT+UFcapPO5sVjp1dsuNqPDyy7tvpondkBCUsn4T43KyrZ9pNtBHb8KrhNEyN+GgnakTjwcrjh3Q+tSpvll6VxGj5oFs4oNk+2lmgWHXaPZH0SlAwTYivsMi6xWeZZERa01ICesziduQuZo9U6iP19eUmCtBo+QPEO33ixS5ZbdIvjYfa79zYWnptCG+zFVFHW56Ps3gTwDTytN\/XY4ytfZM+qGTuFsAwlZTYeA0biW4mRi7cloRrzKqQBcMwMyeoDDlLfCdzcZrvVKXKP9Xj4EuFM+edbt2jaAPg3MkYh2cgXDK2a0aiicd\/g6lSh8+M8DlFh9LsENpMaoT7NvWM6Dznp3xcni1v3GyWyGmkCBwFytXQrImhFcusdK+dEJ7F78g53QXrATz1AIHSmtcGv8vQw3asdHXkxKqr0iVJobVSDpqQwD8RKtRmUXZxMwLlHFOieh6NuECqKCwxDlyIX\/pNBCCFBN2k+Nd5G6FBpVIjKMVBHuwhznuQ\/RBpq78kBVUKxut0ShE+iF3TzjWwzxaVjyaPhV0imHF0sjlI1c1DGC+M5D2oAOQZM2rh6YI+GfR3b+fH9YQewtGEn7QeElcJxN\/bOWbJzk6GNAulAd7jk0Y9AeczVJELYuwG33ACxwQCx7Jd66m56OovpJ1wWBhfNpnFAnbxMFQgo+nKG4qFPAis00vW2FltEjkAPZdRTCeb8LDbPTJxC0TH\/W2yNPsYvW9fryYByImj5Bw+GNDclMjGGUoV1uGlNU+4+NXqdCDkRA1ZAjLxMbgf8dg6UUyqPz+pPG5Hwo7\/oqAVlJabBgvNjZFmG6FeKNC0EZAXZjIQ7w7v5ykAnP5Wr17HKB9RkqyNLz056poe59jKoznjdBfEqzYZIpZ6ncge1w48qoJa3tbOLIA6+wbmA0pfgy36PGZj3rC87\/T04mT\/3IgOJG5XMrqUPbzCJW7WYx7rTXUwQgzpVAdyZWOX2IAsTpyizMfy0rILSy\/aZ8PmF5bRk4FG0w2nRjovs+jE3GLhcF0Rr+pcRfaxdP21e2SqKc69uT5z+l7jsTEPmQ7LfW13ODMXG0QPJpMiidBT0DcwT+xAIb7dgpL5KdjHUfD3kyLkXTycD1g\/5ERfv36MnStgMt+j\/8E5LAJoyAuaamThN9vj2Jb5DZsl4MARb1L4068uaI5801Fs7wlaj9leOM5UjiXjz6EPYBN61msIz5L5NrTQRIIyr3fqhl2g1\/+l0bIIHYEI4XIsxJvlAvllNamod6WnO0dVQWl0XXJKVgb\/xQ0s+IjdChFfrrYYANx3gd9DGcZb5LtY9f\/zQaHa8+fbBCdXgYUbaWxBhGlnog\/OKz\/q1hh3vrXsrgXSoHrb4jPchXfpHxt1BDQpf9HTxq8UiRgklhkkYhVTIkvsCMP24bixFY\/ieNWE7TrB8ABMGqo99cXgfXOsyMX0LtlhWAEEe\/2wbopKLUHhjPoCDw6JT\/hOq8uP6oOtyajKXr5pEJJP6aOH851oOjrJ+fJGNZafpSEy2sT4H8eCb+o1GwGdda\/wiqIQdSVjEO0wj3h\/Fta7+WlklLTsp+fhcUFuiD+8v9sJf3uSmEkDeCX7mMl049QrHCrTzIbbUpu5DinV22OHfb0y814hwWbWNExr9icYM1R8P6xzZR9KQ1HxRigh+9OPQjG5LZqT5JGHdNv0slwhSZ9kE6Fg\/kIn77PYgC1NzyVieVu5U4\/vd\/p2\/iQzS39u6ZMtijzCmEaIkee3wMG3XtnkfKt6h5BOxUuDnye2DfP2L6aVDgmszmp86uWUeglLJazkP8ozbj8g81XlDcENE55x1hgvfoHcEP5pD9KU0sYrH8sWZfqRSRQMfQjOU9hRVHzCkIOlDD7JmjvWl6DoxiH\/mHToQAt23iiSg=","iv":"3ff80524d4a51fe2d24480e67c6f1612","s":"d074ecebf2923793"}
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