Research
January 27, 2020
China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock
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","iv":"238cbb22d9e578333ec000098d6a1e0f","s":"d70a3a0199c0d697"}
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