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Research

3 key takeaways from McKinsey & Co.’s Chinese Consumers 2020 report

January 27, 2020

China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock China’s young digital natives who reside predominantly in tier-2, -3 or -4 cities have become retail’s growth engine, McKinsey says. Image credit: Shutterstock

 

By Yaling Jiang

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