Columns
July 28, 2014
Melinda Krueger is senior marketing consultant at ExactTarget
{"ct":"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","iv":"8741afb8530cfc40a6f60bb82532bf51","s":"5d22b0f0fc907e53"}
Share your thoughts. Click here