Columns
July 28, 2014
Melinda Krueger is senior marketing consultant at ExactTarget
{"ct":"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","iv":"223c61458bbe7dd3928cba8545de24e5","s":"7cd3ec8eaeacb156"}
Share your thoughts. Click here