Marketing
March 3, 2021
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Image courtesy of Prada/Anna Catalano
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","iv":"4d2da9aa191b8c2951d404f04b77fb9a","s":"db6154ab9198550d"}
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