Marketing
June 5, 2020
Myriam Sidibe is senior fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School
{"ct":"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","iv":"e5bf1ca999438c59f5e2c2adedefa723","s":"c1387add02127668"}
Share your thoughts. Click here