Columns
June 2, 2017
Janelle Estes is vice president of solutions consulting at UserTesting
{"ct":"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","iv":"8920c691a789f572a16fc40ade83cf41","s":"c4ea0e8c22a0b1d9"}
Share your thoughts. Click here