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Mobile

Location-based SMS key to driving affluent holiday shoppers in-store

October 13, 2011

 

By Kayla Hutzler

The emotional aspect of gift-giving will have many affluent consumers shopping in-store this holiday season, making location-based SMS messaging a prime mobile marketing tactic.

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  1. Introducing Luxury Women to Watch 2023
  2. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  3. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  4. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  5. Annual revenues rise 15pc at The RealReal
  6. Chanel's Coco brings intensity to its scent and marketing
  7. 4 takeaways from Jing Daily’s latest report, “Chinese Cultural Consumers: The Future of Luxury”
  8. Sotheby’s inaugurates Paris flagship with dual art sale
  9. Loewe names 2026 Craft Prize finalists
  10. Luxury brands should offer heavy discounts via display ads during holidays: comScore
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