Mobile
October 13, 2011
By Kayla Hutzler
The emotional aspect of gift-giving will have many affluent consumers shopping in-store this holiday season, making location-based SMS messaging a prime mobile marketing tactic.
{"ct":"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","iv":"3915b6c680590ecc56789871c5a9552f","s":"d0dd5ca77b40dc1f"}
Share your thoughts. Click here