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Internet

BMW highlights 3 Series speed through YouTube contest

March 29, 2012

 

By Tricia Carr

German automaker BMW is using its social media outlets to encourage consumer participation in a contest that showcases the new 3 Series vehicle with a set of user-created YouTube videos that are 5.9 seconds in length, the same amount of time that it takes the car to go from 0-60 miles per hour.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Ralph Lauren turns to TV to spotlight Olympic fashion
  3. Aston Martin loops Breitling in as global watch partner
  4. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  5. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  6. Qatar Airways, Art Basel kick off partnership in Doha
  7. What real-time branding means for luxury brands
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  10. Dior's 70th anniversary soiree continues at Galeries Lafayette
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