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Internet

BMW highlights 3 Series speed through YouTube contest

March 29, 2012

 

By Tricia Carr

German automaker BMW is using its social media outlets to encourage consumer participation in a contest that showcases the new 3 Series vehicle with a set of user-created YouTube videos that are 5.9 seconds in length, the same amount of time that it takes the car to go from 0-60 miles per hour.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Fendi launches Lunar New Year pop-up in Shanghai
  6. Rolex Testimonees grace brand-first docuseries
  7. Patrón takes over as official tequila sponsor of Grammy Awards
  8. ‘Electricity at Its Finest’ turns spotlight on luxury EVs from Lexus
  9. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  10. Richemont reports strong holiday quarter, sales up 11pc
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