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Mobile

Using location-based marketing to drive traffic to luxury hotels

March 29, 2012

 

By Rachel Lamb

Hotel brands have a variety of location-based marketing options available to draw guests to properties including push notifications, banner advertisements, branded applications and foursquare.

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  1. Burberry offers a look at how companies can navigate difficult times
  2. LVMH, Kering and the new luxury strategy post-COVID-19
  3. Why you should not put partnership marketing on hold
  4. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  5. Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
  6. Lamborghini turns to events, limited editions for new sports cars
  7. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  8. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  9. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  10. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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