Research
July 14, 2023
As luxury brands increase the use of tools such as Chat GPT, experts recommend toeing the line with human touches before transitioning to these technologies full-on, in an effort to establish trust. Image credit: ThisisEngineering RAEng
By Zach James
A new report by global management consulting firm Kearney’s global think-tank Consumer Institute (KCI) finds that citizens have trouble believing in a rising segment of the technology sector.
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","iv":"bf93b8c0a73f1e6b828461ec586863d9","s":"deef9f61e4759197"}
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