Research
July 14, 2023
As luxury brands increase the use of tools such as Chat GPT, experts recommend toeing the line with human touches before transitioning to these technologies full-on, in an effort to establish trust. Image credit: ThisisEngineering RAEng
By Zach James
A new report by global management consulting firm Kearney’s global think-tank Consumer Institute (KCI) finds that citizens have trouble believing in a rising segment of the technology sector.
{"ct":"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","iv":"962c2a7dc05510845b1633788f7d3fa4","s":"f33ccc60c223897c"}
Share your thoughts. Click here