Research
July 14, 2023
As luxury brands increase the use of tools such as Chat GPT, experts recommend toeing the line with human touches before transitioning to these technologies full-on, in an effort to establish trust. Image credit: ThisisEngineering RAEng
By Zach James
A new report by global management consulting firm Kearney’s global think-tank Consumer Institute (KCI) finds that citizens have trouble believing in a rising segment of the technology sector.
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","iv":"2bc8361a8d44074296b74a3ec46eb91d","s":"1cea105823c4f514"}
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