Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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","iv":"db8db3bfc8739b7e07c5f2a7670ff1b9","s":"60be81a89970c388"}
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