Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
{"ct":"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","iv":"f325aeb4c6a396a1842eb815cb393ba3","s":"c76be64458e6ca5a"}
Share your thoughts. Click here