Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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","iv":"c983bf1980d2d66923e410b18383fcb6","s":"e7300b10a381593b"}
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