Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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","iv":"168ac178094f7661449dff5cefd369e7","s":"cef4a245609a5c78"}
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