Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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","iv":"81b779bed99a4d293f92f3d86bbf74a8","s":"fefc54e8da2c811d"}
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