Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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","iv":"0c2b8606f0bdf223499953213d33dbb0","s":"0a8e02d3566d373c"}
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