Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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","iv":"e7f1712d97970b5c7247a3864e1f6ade","s":"19e6020ff13c8d43"}
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