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Retail

45pc of brands ignore consumers’ social media inquiries: report

July 28, 2017

Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi

 

By Danny Parisi

While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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