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Feb. 22, 2020
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Automotive

Auto shows have potential to drive significant purchase decisions: Foresight

July 28, 2017

This year's New York Auto Show likely drove many new purchases. Image credit: The New York Auto Show

 

By Brielle Jaekel

While digital is proving to have the widest reach in terms of marketing for auto brands, auto shows are much more influential on consumers’ buying decisions.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. What did it take to put together Fenty founder Rihanna’s luxury limited-edition visual autobiography?
  3. Register now: Women in Luxury conference New York April 15
  4. Day's wrap: British Vogue, Moët & Chandon, Safilo, UBS and Rebecca Minkoff
  5. 3 ways to use predictive analytics at your company
  6. Consumer sentiment will define a post-coronavirus China
  7. Safilo goes for sustainability with use of regenerated nylon for licensed and owned eyewear
  8. The virus crisis forces China retailers to think omnichannel
  9. LVMH Champagne Moët & Chandon unveils new luxury bar
  10. Register now: Women in Luxury conference New York April 15
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Day’s wrap: British Vogue, Moët & Chandon, Safilo, UBS and Rebecca Minkoff
Register now: Women in Luxury conference New York April 15

LVMH Champagne Moët & Chandon unveils new luxury bar
Safilo goes for sustainability with use of regenerated nylon for licensed and owned eyewear
UBS, Rebecca Minkoff’s Female Founder Collective debut program for capital access to women company founders