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Automotive

Auto shows have potential to drive significant purchase decisions: Foresight

July 28, 2017

This year's New York Auto Show likely drove many new purchases. Image credit: The New York Auto Show

 

By Brielle Jaekel

While digital is proving to have the widest reach in terms of marketing for auto brands, auto shows are much more influential on consumers’ buying decisions.

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  1. Bentley Home to furnish Spanish housing development
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  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. Aeffe appoints former Ferragamo, Burberry CEO to board of directors
  5. Aman welcomes warmer weather with ecotourism boost
  6. Chanel reports 4pc revenue drop in 2024
  7. Condé Nast rebrands Style.com as ecommerce venture
  8. RH appoints new co-chief merchandising, creative officer
  9. Bugatti, Lalique craft bespoke table clock
  10. Chinese actress Zhang Ziyi tapped to represent Jaeger-LeCoultre
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