Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
{"ct":"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","iv":"bd92ef949258ecad083f16eaacb5d871","s":"5ec80ce499d4baf6"}
Share your thoughts. Click here