Retail
July 28, 2017
Brands are missing out on strategic advantages by neglecting social media. Image credit: Fashionbi
By Danny Parisi
While the vast majority of brands have a Twitter presence, almost half ignore customer requests or inquiries through Twitter because they do not have the proper resources needed to manage the platform.
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","iv":"4e8c12648c4f676c581c83cf5829ccfc","s":"18ad92f17e33d0cd"}
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