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Aug. 4, 2020
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Research

5 consumer segments will shape demand post-pandemic, with shift in values: EY

July 7, 2020

The COVID-19 coronavirus outbreak is reshaping consumer values and priorities, eventually forcing marketers to adapt their pitches and products. Source: EY The COVID-19 coronavirus outbreak is reshaping consumer values and priorities, eventually forcing marketers to adapt their pitches and products. Source: EY

 

By Luxury Daily News Service

Five new consumer segments will emerge beyond the COVID-19 coronavirus pandemic, reflecting both a craving for return to normality, health safety concerns and changed values.

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  1. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  2. Lamborghini turns to events, limited editions for new sports cars
  3. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  4. Gucci enlists models in DIY campaign for fall-winter 2020-21
  5. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  6. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  7. Luxury Item podcast interview: Luxury Daily editor Mickey Alam Khan on luxury after COVID-19
  8. Day’s wrap: Burberry, Hermès, LVMH, Bentley, Rebag and Moncler
  9. Luxury brands must think like gladiators to woo China’s youngest consumers
  10. Rolex ranked most reputable company by consumers: report
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