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May 14, 2021
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Research

5 consumer segments will shape demand post-pandemic, with shift in values: EY

July 7, 2020

The COVID-19 coronavirus outbreak is reshaping consumer values and priorities, eventually forcing marketers to adapt their pitches and products. Source: EY The COVID-19 coronavirus outbreak is reshaping consumer values and priorities, eventually forcing marketers to adapt their pitches and products. Source: EY

 

By Luxury Daily News Service

Five new consumer segments will emerge beyond the COVID-19 coronavirus pandemic, reflecting both a craving for return to normality, health safety concerns and changed values.

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  1. Gen Z, lower-tier cities driving luxury growth in China
  2. Burberry, Prada, Lyst, Rosewood and Alibaba
  3. Audi drops clever, concise ads to showcase offerings
  4. Burberry’s comparable store sales grow 32pc in Q4 2021
  5. McLaren, Richard Mille emphasize speed, performance in new launch
  6. Luxury brands and China: An increasingly risky dependency
  7. Prada announces new inclusion initiatives to support students of color
  8. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Bulgari taps Grammy-winning DJ for special edition watch
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