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Aug. 5, 2020
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Automotive

Rolls-Royce debuts coded ciphers for buyers of Wraith Kryptos bespoke cars to crack

July 7, 2020

Rolls-Royce Wraith Kryptos treadplate with the cipher. Image courtesy of Rolls-Royce Motor Cars Rolls-Royce Wraith Kryptos treadplate with the cipher. Image courtesy of Rolls-Royce Motor Cars

 

By Luxury Daily News Service

British automaker Rolls-Royce Motor Cars has launched a new set of bespoke collector’s cars called Wraith Kryptos with a labyrinth of complex ciphers to be decoded by vehicle owners.

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  1. Video commerce offers brands new channels to sell to consumers
  2. A reckoning is coming for retail: Get ready
  3. Chanel pushes historical connection to dance in Inside Chanel episode
  4. Luxury consumers seek meaningful jewelry purchases: PGI
  5. Day’s wrap: Capri Holdings, Chaumet, Hennessy, La Perla and luxury real estate
  6. LVMH, Kering and the new luxury strategy post-COVID-19
  7. Burberry offers a look at how companies can navigate difficult times
  8. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  9. Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  10. How will changes to the animal testing policy in China influence its beauty landscape?
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