Marketing
April 22, 2021
Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Image courtesy of Accor/Benoit Peverelli
{"ct":"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","iv":"939df4aaac0fc8cf24d9c706930786f1","s":"3f278aa9d3bff69b"}
Share your thoughts. Click here