Marketing
April 22, 2021
Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Image courtesy of Accor/Benoit Peverelli
{"ct":"qAHR2Tt8uudtWy10AgZ\/oV46FBKaZAcezRRo3UOpo+8vrRhnFmOfgcQo4b0vf\/dEmgWge0YvU+DNWuwu7CQx7\/2PjgSOLUV9ZC9audBmLMWbSIvPLfXiNwLEzIPDeh6Sd8Y9Fkaix9CsfeHJqNO7mJfvslXXk+vSLEYzykcpTRsliOFI7y2\/RuavnYCkg\/IiafQrAen8pmJv\/5LF3fSSUgvxk8UOhk5QOERY98FGnb2AkB57pbE4cejrjfZN+JgYbI3lNgFlWHI8yoER9+CAHVZ+0U07v9AbSswp3j6kBugQAOr\/rEJPVvjoxB3kum4ndet0m8ALZaaAHsvn3NoX\/c8cTlobMBQeWt2wQO9OWNuHJAhvXq3qFOsu3MR\/54\/56w+VeQ17Kt7gfpu7tuN2CfcmQYV4eFOlKP4weKpKzl6WyjvGPoaKL0mwByZoQFo5PQ15JqAN5JDfd2CD2jfgcBLG5KneqL0o4iP1KVpdJZViS7oTDx2nhZHJrH\/qZkWEtNQL4a8d0o\/qtm8s3Atfcjwl6eVuuNo5T7gLOp3ANX58o2YLh95bBIm5V6e\/VC9DcRPc\/5BkfwPalgx7sZsE8R1b3pF87RtfAMGmNWPNV6DgsjMoIIPIz2LQYHXBdBE3r53MYSTkFMDb+r9I2hTUznpZXjBDd\/jb16Wby7mA82tcAva0SgGQcXxkGOqkvZkUi6DBckzA2mi9fHskB7INFgj2KZb5tjw\/N9vrVU87XOyp+kduyBHf3LDumvCd6uVirxfHtxSDyEz9IlYDvXIFMP7Tz0UcYbW11pd5HoeADVr8T8l61wbVo1YjSaf9CPwQVGlb6dkrSP\/+ZQwrxb7OKZdi64fktlIWWc0hOoYQiP3iXY7Zhc5RlZhWJ+Tus++KL7jRCOU3\/aQJedeuTwsg7O4mXiquJKyE8FAguQpJBx6WnzSZX2pc6lJG1fgL4lwRfRhnOI5xYlwYbQpLW7B23o6zZGC7k8PiOrLl9xUAlfbwrPdQkM4jy8HFwy1C3mEG7do6H8CJ7jkoCc7FFkWJ50Wc+i23bnEaI738yj6X1FLFw4nIORHmYA5hgO4OT+d0rD+hD7iRlW85Zi8D0rQHxLjXCqgh\/OeSaSmKLdSnEXIirwJIqXgs\/Y80mWLQCZbCunZ1x9vglrORpgXUCqe+OrLOfTLF86CtncGrxpti4T4e6KD5xvGTPyvc1r0JznSwaszQgOEc9u\/Iek5OwReTSZ5hRz6a\/bsIyMyjJkwofndT\/93kyfGS9oMePhAIFukxNECrYev\/fRusr1SELceP6hQxCx9ncIoSqxCfZYt7VFdVko0DZvPnc8i2z4W0qUz52qd6UlX72rKVtyP1DtKr9Gmp5oPDWphK9RWZCLQ8l1cHtudZ2zpPdqnHZmnCCOX+a0X5wKgYJfPfzi+xPzblgZK5uUcEKQHMhKwuYoO8lSmDPRqM6uq7GXXdUjlgmcofS7gLOfpjvFCOlpNnF3LOpbisnHn0Q8qte40iiCvf6zhkN0OA0P6NqldQfUNio9CmnygH2cjYiSSkODOlBWBpiPbw5+TJwBSofPY7HyHK+HR76JOeqamjaEYHuWZdIQy8y+62ZtWc4pkmBUterWVgVatCbgp0rV8\/CGn6LVhGfrF+G9TQnPmNbSrOujaam0c8QibWyz8NyYPiyV8XI4lciRaf0QqwaPNJsn6VHI66joBmm4gmHg3a\/IA3hx6aglT2kAcJXG2aymmE63zmQLG+L+FnQvZapsLo7hThPckhQqjU2nYU16Gcf3HOWyvjfeaezfCIyg394Ut6KPzJScBAk4lQ3Nj8c6yL7NnTJ+9MUDhmt\/MJ9OW01yxU9AIgt8OcWz094xg6zH0ejhlvSMT76yMydnP\/S69c01FiRELrLkB\/RYxricmdDFI60ajsWd2Is82K3xJgCxYff6l5+ye82YDZHNMZmVQwrbgGVqSg6bwRZYky2aTJe7XtCoopfwneXmJpl1hY\/410W9z4isTjKzF8aTTBcrDsHjHcGFMLCR1fSbMNVsauU0JrDWd43nIyg7u9pI7QiHLj0oex3TaTi57QoO0XLPKP8yjnkp199NonV5Znqh1TPvvpFsVZpirLsd\/aYJahf\/SSV07c+QLnDlgqkCBstWLH1s23SG67t0URCuzBBIE8FFSMLN13qVFe6itJnkpQsrW7VJDr85Of+s64gv6lt9heBuC77QFDPIyyYy9I0UP+7h\/RLp88REpNkPu87fL+vL0nClZrAloZ34pVMlPup7\/pAzzZUShPkFrOgen\/ePPE\/iWkBYfd45Nq7HSC\/iKjLxRJaynh+t\/gMRU7W+A1NztEOSEFHaZqBiIzSzi7juAjSd57mUnRf8T0IMJcHV54uPi3JmU3HS6dChePR7yW7QDM2Oe0MJOGSYe2pxiCAat6VredYh1khW4vAjmUGHBLIKp81LQLeWDH0oqryrBhrgNOW+oiIzzTml2EPWo0lA36JMqaKU7U6JopDXzalxXp4Qx3ssVvU7VYKeUz\/OOURFK6LahkvetdM7KgKF54qPq9\/vvYgv63G0JqF0piI41NSQ+cCcZ6heRChPnRs36RAGNIk37kFsP3akmLL1F3amF8MBa6igU22n6uTVixKDOnx2Ajdxu7C62PUYzQTBThjfKm7WoxmjnMYa2o6fLhh4X+O0Dy\/FNNxH2Q2UMUT\/Id5yRRE5FmAf6qWOOVPFei+IFrYKb7hobBOs+gp\/Sm5+6+B\/FOCU4oze+ZAzdoKU5csUYzdYzvyk8tNsJ5UhiAP63ChRH1CQZFmZrXoTXBk7MnHRT7STPpGwjwsRMQwWmooOKvIxRqLcD12uQJda4sZQk3TNkKUyZmKBy3ZuQoui+PZ4jwBSFHRSmhc0h3Ulz+\/BMzMriePzINBD3IHGpQPuWIVQ+Vn5G0fGKM48uD1Zs\/LRr3iD4DVTRRwjsliKnYcrEzfXQJHyQYbaUJOqg+8CC5kg1NucC3U5q+Sjzk39pqX4L5NJeIgUTnZahpZQAM54riG3hKS15h2DAZf3l9+rLs6J4Eykt5vVXodS7ill\/OAu7DeTootXnV4STLukF52HOPS1KSPDv0m4ZjizzgeaUFkm5NK53oemYkGpb287RyHfw34\/QvhOgExv8XNV80xitd13kkgA6DgzgMNyBPY3t+05HXQnKrPxsreJxJCHSsps\/4h9wT5acVuNjPf81Y+VRracKpwlGOfFfjxYNWulXZEFCPAN61k61Q6SWXFm+yuGl+9su0Ozyp1Hjl0IozyB4P3cMe1Fq4qv+8VxLXGl++EPIG9eBUmPNiIL\/uoMeWm3fuVBZai+bLnN6YoPBYbW3druTmm28T32NpvPYPKkGNKvWiFOg0jYynNYR+6+mPFiQNsmYFU6cusCQaIxwu3BONilvmmkUStFYMurScmmXzHcWutiVdAJK81aJiCAUmskpzsEAlN6b\/4\/H9UTdEAPj7V6aFK\/kmqgnRSs1yd795xnfXgVE5RcQqZvq6VudgBJ06vduU3T2WcToDiAKStL662\/qM1\/J2Fwfw+a3gXU\/cOkf0Dp9SSE4kGAKjgp87e05pguTePQMVZ7jQiC9YGj70373xCksaMBXbSHLjV1KnkovasmsR6qXau6JAA8\/qfG6r0oIwRBDShlMRKXICb\/G2ov9cQhnTHP2nE0fj2wy5BnGfXToNlL\/6BkcVapVUNSu975osOWJnRbya+STbE9gUOB1hwizuSxmuOsPbo7KuXBnUjkMXA2W0ubGDmuhov839etkBsTAH5tF276bwR\/dYv9RbABZfO78BX4v+Gm+DF37YUitSwXAUpe8adltk6XnL12Ok4ufhwXX2ye+oqmhCtTspkQXkzZ8KINXFiVEunCAkdVWR1+s8p3zhjiTSso6L29S2BDgfDnd3g1\/H6r22TznjpTNcFhM1XYzfnyoXPFAMXaDWf4DFqLhPkp\/yyU\/pNlo3BDXfgD4RKVlqiq9EMisqXkki+UUiP1UZ9Q9ueWbHCM0qYCReReKrCfvIl39e8MgykuWrem14K5BCTTR+480SGEAyEGuYvFQjzjGXLVJAdRLSGcb5oE0dz02OG5zIQolD88YRtxHvQrpuH7Vm+ALeUsy0qYRlEXHkh6RZwfeBV96KVjngA1TEarA+HpflAhsRYZ4YiymusguS8bda9YemicnKx9gnX1YI4y4lowCAJer3JLBb\/YGsevbWfLtvDPzaPmqi5f3oHGFG7vhXsvXNVG5NkMQi4mj4BNYMXCnqiXfUmhNMZNyJk05yR6uDYt6OBAaTAM0liyQiopcSGG1uCBAR6yqCcpFYgiXMBEj9uht5eLElw1ShvsgNJbc5BbJQnIo+ykOAjOvI4JWEPlL5fGUviQSQxEBI8gy61rTfm4DGt1Kbz5sNGlCKNdRcNJpm7uGY3Ufj6vnZcP6NII+PdCs9cL3nZDcMbjf5CBqCcm\/jOeAt+x6p0ox0izDzYf69KwUGt0k8My\/x9qm3EqwwI\/0\/7qweOxX+XXaydmsO\/vXTiUJ8l7qxK0sMG8YK4XAFHxAPhuzhcftwuBv2J3VC\/FOjlz2t3v9Wuk01Hu+vLHDduVunX7h68ax7+gKUO\/Hd17qej\/n2v2xyYHO2dPp\/AHe3udxM8EngVuQ8SSDe6BF74e8MaFzg84\/z3hVzJOodCtoyAilpmBTPwM+fB\/+04QGLu+NSCmITK7FgJl7jPt6LzAUOFsp17rpRYBWZvV2cnQ9ycphbkqbDMPqd+nx8P06DJs9d4C\/oT5nHob1Wtca728e2CrMZlXvzMG\/OsWUpaS5L9IwfwAA2Typ891Nns+v+7OKe6MadFZXwJNeSJCN2u6k2JXr+V5Pu7L4ITu1W5L2q2QkrRi1vQCCp+U2IT7aBMqYBHoLn6SYH5iDhvrwSEv3Mt+TDzwSBhdzttGzqa4qj\/5P8MgjVrxhkGLlNmigiaCfN+RIoXfRLJMFuW6uRRLaPkJU0rO3q0vD+d49WGy4hR98NObFuXM4QEp38NELzNIkwjuZ385tJSnnixApu2b31A+cpWZixlP1NDvNG1VInKZEBnZTlk3pp0jMiF84XKQ3oMAxQiNYAzAwXcgZKz+yTUk0DANMTarhrotuIUmonp1wF4aGqst8ZKvp3zTr6Exaguf1EDhdBiEWK74M\/bZumOijhoOCABNqF4iw+LBgyq7Xb1p6H8ZZtQy9uFIrnoLcuLxGMHEO\/VmiaiiqviYCc97m7ZWDLYVK05VMrrKiEJwdvn5p9NWuZIoeIuW8Hlcq+LD6xMqmUkXN9nlW1pBhpu4Punl9rmbdvsezMILzKZ9H\/lOAxi6cDkgd2JdyGqAtvdZ\/KoswJMyziNnjnKb3RvTktZHmQdlCUXAOipR+al668fmy49hE+QTa2IGesNO9ti9qahOv+68gIzBOToXeM6ofUZlkZPvpXSEE0JV4pNOH\/PzCWtvPpf+vDabys4uWRuwIPqGpmGgx0\/PFy2SKi9wk7bHUtrjrJT+qhRTYEtuqzo9POdAcaTh43PndfM0u4KGnqhDvXDXUFs8Wu9xQ91EyTHrCJgMVssxIvsT5\/jiyf6MmgTmXw9KIQpW9pCoje10Ip4WWqfDgQ3QE6mnR5i5gHhhMelRGY++MuTd1dp\/oDG0h8aek2uB2tv8bIz8BBkHX0oS5rUmrPyzDyF23+MMoGSYUrlkgFDA0J8o5v\/CqY0K8Ub8kFdCQn+uAeRuFkoYKVH4xDdxoU\/U1qDQ2T0Tms6D5MpecU+6rclHYDsTakkkMDcUKY\/pPzW9OBVuM4Z1S5S5E5cdBdikjtEVAJpIogLmZcc1aZKtQm6OnzXU4CTD16du669txrrEqjpYcEydodk2tMjdl5ryH6SjNpFQsoHN0ahFS\/9yU+jqY5tY2oPWMWLf1pTM7vZfp95CH\/aK+QUQuDp4c4GKi48Bt15AQlXZTB5+0nCJ1rO\/c6ngzvYcYca2Z6WfP\/leGvaWgWc+Zu1zwGwa3KOzuDNinZdtUuvcyUkBVHBOynqRkzQt3xqqkwjLagZ3ZI2+FprOj5WsPxjycT+GqxuZKO3AO2iOy9+jl2nHu7YLMXjoPa14mNz41DmnSMA3lM72NRxfrKS1iKrbtWaJBTfHIrQpwywKOcoi5SAWFENzKdV2T2ypd\/A4ANetGKO2e+57L0\/YJ8r9iYbbIJvq4BdzMXIcFdg8cRyHKykxr\/JJQCc2H4sL7z9o4YXbWbtC4blUreV+rhYzqri9PO4fwlcJpr82pRhlWdNRm\/MRK+cAPzWwTSDpj\/R8Df3W\/nKmhFY5YPh4y96bAj1DAhweDdf4i7mwlp3JijtY9GS1P3O3I+ILnawsSfkzQ7rEKPGVvHMNSCbiwf7bfEFwA66PO3+YspLGanTJXLUuFIX6XupZSQsmW+SMaueY7+E47R2ziAqwkXuApI612UrUmtcSjINZaG+dx1i81Q\/dNu5GBTIbVa3bjWwGlzd0Q3v7qlw1ilE82rnniFqYzYfCxbqn3vE5DiKMTutmeVRTFd7WnujqoB+ggtUc74ALlJYEKNe95bhCt6c1pN7RAgAfPDv1GnYVOSDIOkFy3qFHKMidNxmoaxu4QPzYKmNnpiB2ATPe9Fehm4yneGDM3CZKX7AygjhTMLGlggNmBOcG58KSHSEj8xev+SV7vl7lKY01CsYszuCPqZxEuJNKxsyiWMyNjCXDN\/v93gZhnJBdDO\/RhbYEj9Df8Lqztb\/rKOkOOopNw8RoNF4LBoM60ZyBQohXg+FdXE6aqc5hyPxHny89pK12DeTpJgRAj+i\/UfmQHE8XxYMhXay2tmn31BuYT9UN+nDmbCpujSIWqsqOWXu0Rfkr7Xn9W5LLd0zrsPPHoCuWQASJF7Wu7WOuCae3r46qYRYH8dEfXTvfn0uO4QgFVA7357CfXKb0V8eh4PWiFgheypO1mWt3SPQ3tfMs5MjeapBhBc1NdiievM6+YqyOwHxoj9EHQtuWtYf5kc0vNDRRQmuS0YyMkaQ5JpRxkITvcIr3VjaSjOUMXA7E85jNTyM2GbhYlJ3sd+\/3jmnPewfXljqUoHRb3+btvjAJimPeZHGdXxHL6N9CRKe\/PxIWndDhBYo42x6SGh5pnPwD04oKUQhLQVtD5OdKCkDF5BQD0xXm0Nq2mbJJV29rQUUOKfafal3350pqqkYpxHlT5BlvJhy\/Cn+Yw9topyzyxOaCn2qi92cFNtebNZ7gjSjHeGVxRkZ64OOxyhRWbi0F2wkhawxJV6tuihMvcW6V5w7eBK2o85qf411n0U3RY5ufUAY\/YVtqzGOM1bbWzsyBWgHjfhHiL3YK4I\/QmRLxVis4e0roJUem80+gdf6XgvHuRp597\/sbk2gsGVYSX\/WWhhqcVq4e7jXg==","iv":"4c27cd4ea707e4518e34254da823e995","s":"2516b66ecc8a4d36"}
Share your thoughts. Click here