Marketing
April 22, 2021
Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Image courtesy of Accor/Benoit Peverelli
{"ct":"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","iv":"dd61e4634e9c979c42c6d4c1647f625e","s":"45fdbf980b97329e"}
Share your thoughts. Click here