Marketing
April 22, 2021
Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Image courtesy of Accor/Benoit Peverelli
{"ct":"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","iv":"10d97a4f5f11b51b75e0f1f941f70237","s":"3bc84a87e11f2975"}
Share your thoughts. Click here