Research
September 4, 2015
Chinese affluence
By Jen King
While the lower price of luxury goods is certainly a driver for Chinese consumption abroad, brands must understand and anticipate the motivations that lie underneath the surface of purchasing.
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YiXH4TpCgvFOD+I\/0\/bbTcYgTi1r5icuDqoU8Y955SMc50TNhfXSRSRHnImv0+QD5I3UP3L1HnQeKugoWlUfrqQM4sq7ejkg\/KWpVgfWADisqk7SDtp4YfULuLr8e8j3xVsXUXll24fGQ\/y3ffmWb8NuOc0VuTTW3UdJ1SGU5aw9ntIfzThtDh6RZx7TPq0qSTbwvYZzYpn082Z\/zbfBBhhs9\/Qo+MiPZqfV89hBlLM4h19mbCmDUj64C9cEQu0PwkcYOm7Z7rXz5A127+szlFmMX5YvIGrH\/H4Opi3q0UFqX6fgCZZVc74JFS+iNncZ13lzM16Y1H7COQJRjILrDE16jY6o4HXkwWrR7sxKUnlRBLMVYmMCWyXLaLJS2\/t08R4E3RS6kLlkIiAHquH1B8E0e\/eUGlgbmnJeDlWfolSlpHgKWLsH+gcly41xmhW4dHPgXt7hvrmvkAJhjtRKQLSY0R7ry7Y\/D4UFvmIeic1yYHXRhu5tXoSmAW\/a01CAw+SQTdG8hhdWVXPNtxSZO9z4hHSYwvdfil7BfsWq2XXU3kSFKByeDVTnFgvK5+Da8\/PwkbzlKwuV3bzx2KxNeKHFZ5+QPFWd1lbOy4X3dKJKdHYl7nZImlQi6HcofQvjMb22tMc4I465YktMoacquaveEHyWyfh7glcMva++Vh70cyAAyyL0wSEnWsu6Zhg9V9PIO+LwoIFjBHoLEOhqHW1HrfM1zmNhF\/PwJzR19KKv9Ssikddh1onFI9Z8mqBnK8Jhref9TtzRe3ZmQht+hsEIIhi7a9vaT9L965Jg3ki\/vNBB1HvCyguAJ9o+GsJWRbRoSXW1KR6yf1TaxAlWln+B38vsZzET0tfGBWuloXD7p90OP3o3YFEOImZ69IXeD7mkD+esnJrM0v4d8eoObugw6YzDoTJ2HM9CXrHPyxJ4CScZEPFASgL8yv3mdEi1eZPhw9hSZxqmucrdAWBLmpzfp6LJEnTFyO4Z80KvHxJY8thCKBPzmYNFUolLw40enRTS3qrZ\/V7WPWAoRxGp4q50tfcRcOstu34RTJF3zk3kESnlWkuZs2ru\/O4iAoq15UOpp+1WdiEMMrrcRRM0Qa2z90K8JxvL+V9IBFbeTuo3hEIwrV9BjdXdnbvIcBRgdHdNZvPNlCkqhFNiXpWlmOvJW\/\/5C+iKELsAgmh3GxDBjJ0pOyPgVOnzjxHcDBlwI8pxNmosoqR3Vj4LskrLFzpwoTBnqRpJ7ghqESljps3Z\/DMPH\/9fkZqY+y8Zrld7615+WQVEonKd91WmKMv7SFZ53pnPLksFX\/urqvOcLWn4KZmzWlPYA35aBPF7k\/D1wMEBqaVXD0bVA6aCVMCt2cIWCiBrBCR7cguKTqF7Oo\/FW+sMXxDwUWv9IV3VXd5YYV9qPcp3YmYJ5dLvKYDpRci5v\/6RO3OM8JLqWVtSShw\/4cK+EWjdkoqDz1ca\/M8NXBp0AFW3q8DQsHfzL5eWqQXmJQodhgYrmiFgmx51X9Rstuj\/T9SXZ3BRD2Lv6ktD\/ypPVUUUtEC6OsnilDkN2DtMQwcEbHf3sy0EkUIpDoX\/oXSSilJjTn0zTCwEyHv0WEHUBzyqUCfFxpmQJUVgC0wrJHgpvaS\/R4\/PGmFFMwUP3s1Gt24tes8wORQ4lkkMlpNdbOBEA6JJla5yCmVsFE1sbtUppxdlwtwgCM4sNUZw6NkxuA8PGm6X9FZKDpMEe3zJYUkzdp4vRtlO9gDfS1zdFqfpgpdGpHccepa1BEMEktl17qk8mY3pQSHNj6ap4OjHoLRe7v6rTOiB0RxumW8vDgxxiieFv7oxiMVJiLCo+HP8wgpT8qFn0AxIUWhl2Rx4nOZNnxB9cC3ENuTyKmrh31xmqJHlasBpLSFCCt16yyV790mA3CkAkMSyOMOgsVvRsGYnrxf39AunRgWpWlqtcHzK0RTO0UPh4+lVux76XBfZOHRF1FldBybZZa2iov95oQqOlNJ+IX8iscKm8QIKa5ifKzIvBsSCtHFgBQvds0TTUnYeQZNJgWe20No2dn2o9vJi+E\/kPa2o9jhQa+afzIou8I4AXEb\/IyZmZBw5bULV7Nrl9crUePPmh1dvMyxSZhViP0PCZkbSM1uj53wnf0jilRB\/KOoTPMhF++hNAFzIivCI26TDH1oTDHIepwM\/nA+g4fe0qSEvFrEHdz0M\/qUUSaENU+uEbUAHTIthcQDI7+F3IOuNnkSTSwUX9Jhr35FWsU\/Wz4KAp8IIZt7oHOpAAPo+0K7sMrW6c0HF42HmdsdfoK4TeZbu9dgFJzRPWtkXsm1Q3+51S30g\/uw+vNej+ywmC4SFbDHNvw56Mdzao3DSX3P34JwAtjA2FnvewzvrS0PudCSIk1EP2AoO2+8OlhaFTkdeUGvqV7ZC70anubney\/Qar\/pMzQuX2o+Wb4QtiCQCcAQrfeOdof0nelop5mBLBm6kmbyVmlvxFafGwCE1fFDI23grBcyFA+PcilNhL8nv3KdSUeh4WoR0mdi6g5q6yd+UWfoT9RSxHnSsxrpb1pWL9rPrW3n2dk7O5QaJDUtOwsC9S1jYBHwFZEtvoJsCE8DldHI1REOnefm0jnWuk4T\/2bf+oA1VMFQ5pVn9z0fUmPfaCeGeaHAfFZECm9bN0mW2uKix\/oUiflWYOplCnhTDfAwHaW\/ykeR1kshkflYnsRBchFEiMxxax3\/ylDH54dnSuw2K7lWx\/Mhj6PBGFVS4vF3Lmr\/065NvIAuoPpQOs10BDFE\/XHQI1BOX4V0tdHiKoO2E8PyxkgNRAHSTUmAAjDcDe5gK65NPMsF9H7s9wiQzIGysjRe+6r0kAy\/HJeCPiSHW7LAfrGtDKfQfZcgl5yznhhtRa1q+\/XiwXgHUlsK3RmrD54Yw1oP61H07b3Xv\/q\/282ZPRRiIYXq8r3jmB9UC2KDI9L+nWKEr+ELRYdYcS+8msc7T\/b7PqvmfcXCHcFBc8aR+4Wa\/mSoFwQxuAxgLho1nQ1WlHlFKWVOUhNCit8OwY\/yaKiKBQAiMh0s4CXXPq3mr3uH00jJ3Ue9YVq9GWeSNPtW13Ukgv\/Xtg8+mtgMIAyul265Rcxx11ZvP0osK0TvdVXBjxpdpcs2eEB9iKbQYa1f3vj2zlxKFMXWnbXjqHjfbW9x8zFuVKyODXS9zHQRrLQidyRXoZRtaGAhyce1GsPg4qdckUbLOoi+kx7FxG3dFBisXlRiisOP+A8\/lJyFupuCz5oiA6hMwwiMevqlLRInxtJB+Fv9QHZSdfkN3KfuiI9muEGyye5vo15zqTNNqCk8wG8eSH9FK9WJqF\/f4stFvjO7dutbip2UI+MIMRbai+YencfPVlRjRnS9uAgYe6jdILj2hOWNmwGZkEHpJicrL4KOrjyk5idGHk9oK9JrDIdJZRb8GRrFTVQyi4gQXXwxwpmoWPm\/Qc9dbFMjOxP53g9SZY0E\/kY+97PjGoq5o5fmQsTEnLuAS4L1GRzER2VmihqshPlG4dWVvKpn3\/50fsM15o5lFmdzZ7imgPHdUiz4jzuTjIEbizLY9EZLOiSclhzDKfTFryryYZX59SMhDZGN5UtivFKHaFFsW2\/JykE3Vxw\/TaYYa6KBQ0cpsPLxambzh7Th6ve9+s28YdAbpXaiqfx39UNXyoDX48hA8ImjDy6qDOM89racnA8ZD6B4ugZOK0Mn+2\/hk5\/74WzjNc\/GhM6Xc0Cf5Z2gVEaaMeiRk0TKdxfwPrw645jiyn7VJ4Pbe6faP8Qqp+39TuwrRCCdoImfXEanEh6XPlO1uSI517vTcFAyulEUgruJEc4sPYFvQlv5YoVxNqPXmxL6Edd8UvlGMFItcBDWIUNyMPUmuoYXkkLFRxyAzV0v8PR8EoyFA1S8u+LeNojpRMHuOLmQBmLsfxix4pQWNc30UvFLifxrVAW8ECtLZik161mlwUfM3Kj28KsJ77azqtIFbvBV8oKoF\/8eQoUFIwr4FJMNZi\/PYw8hl66FAYsnVM5MjcehNy+XI6v92a8K76sR7j8+IytLv0p\/vU5Lhx2TcTirEzwyMoc+o31j2dHNG0lbp9Pd14FYEBUmYKDKIT55NJvW18KIUln9Aioqy8ceGrPnIHoAOsBsfvVzjPTu9MazdF2t6cZ2ZZWddDB3tlfTeNy8\/8WVbWHJuG2xcPZemIJ0+9bVN6IWS3Xdl1Ae1imITkuLYYRzx9TUDqnP8qKzbrGAdAYpeMwgqvXMuacsXFlz9TxbmFQqc7cTJKt6W\/X8PvNAIcF3H+drCGKFFcL1NBjGB2F+a4L26Ef70D+9W9jA5hVQ6w7Ok72KQhjB4InihKP12ZILtxkDfnm6iWX8lkbDj6VjzyPWNGqrETlDNxaDgsPA1yswecaGH++sSLzy\/hv3PgUTUbZmPeOOiaudpBgLBeA+4ZIOujPFbwYGeXLjiHBj0\/q1WquWzNyP2d5l63GyEJES1qBtZErysZMM+GHBNa+qJ2pChqr1rIfmIlSk5ExN\/7GrhP3q76SH06EEQG47wau8p5ni\/PvzcHm\/S\/gwa2HxJLnKtMrxln\/QpZbGoDhZueS3XKdigctv\/wDGl8vbpjucJQnN1XgdhfWyrrFsdt7YXIDWjVrCBFPKk44Qp0wLHS\/EBPgJdl\/RItk+G0cvUNuZ3rEp8o8mD57VOTGzVfxSBYB5iyukvF14b6y7MLkCeaH1vBFLwphECzwn7szh9\/NHYoMSsgi+Zdj5RkUtPunaHY1sEVXg98uJmlkBYrvZNOglJCicQREjPxBRFAVb+DjSsvyyrCHtUze\/WTUWL0yWr5eeBB2Y1zK4wqr0HNLaY84rA1YFGop+Rj5SSfllBL6FhNoRz7\/zIoRQY68BFQcIbs6xb2JzgS+bCT9g32UPr3r3aYPHK0+U0qUytG6S6PatAmDt\/YoSb4OxksMx22o0XDXu2eS6Ir+NVRe5D7ObVo+Qy+9OJ1RpDO1ocasSQ8vQ9RUuqLj+kLWmZWZ7D4eb9gInYErLYpeSuihG2qr0mrnP+CD+LqafM\/aJlXyCGXke5QWSTljOQqyCdHqr\/lFZhd0dETrW3X2vzmjwxbknF\/tof8e8L5BpUB58c5P5pCNEj5\/rZYIFOP2iSbgRoXELfqDpDEethsOMfqvNW3Tau+ztkwUx31OU\/O6wvOtdV9ZmIZyWZCy9FFhPFY0zE8Gfh0fDXC5ltZikoHp67yRLC5DUO711POEVK+V6qYV6w9G1QnU4zaOQ3Idt5BKuK8+N+VLQ9Mp13z62uwkDZY1oeLPK5PhzPdylg\/nNLvRrPNdYmSHc07eDWXsz2UDSw+Fb+EF3Tom020rzGMFZLYRLGhkGhOJBRuRWdhpOPknP5680UhydrLz4J8QLdTl210q2MnBs0zFJ02fTfo8DGxbRfzkAWCObs0lmcAmtMhdLNc6CiQl869Bmv5yKbvJ8WqCWjkOe\/NHNrIZvKoax3tAszni22VnPht0vMCgiEYT5lCTL90LvquIaKVcArf8dX6CIuP0jDj8ZOGJCR1z3+JdN4Qm8p75UTQqCAzlV\/+vGEW3zsdQETcpyGt8YRemOmsl1cHyJDp4NXPp+WyZ\/QHq0nM17UQeHLAxDQe1Jmtz1xgXAa8Ejm3zI9cUnbz0hijEaicYJqYUxWAHM2GuUV1h2Hl97BUjAWJb3AAerr3mrRDIp3AcIaO6s0MW\/r6wS5jlrTydoVGcmsIx8kmqKlkUzW1dN8r4GEwBFxOIEh3SYT7ap\/vLZy3ldEN4eK\/4Rj3Arr0Eap0NMmhgnavIoWDGPvRjc9tc+QPLEI\/tCGGHbNRIIu6f51I49jwbWkVDpwGqaC2e\/+mbk9Y6oBVj8U7UEXEG6bJF10MqGsW08cY\/D0AxdhZHWi6\/y6QZct0mgkqngAy9ZjdbMXamEcgLoCEPCGyCXeAW\/NQUL4WIX1CNKlu6t\/1vg9BcHFW5YxnGoaoewi6QIU01Pfb7uX+OjEOl24DgOcp1OEImqh6KfiDpA84WUoApwJwHuSOKqOhKQ6TByqHAETzwxON2Ai2aYziOrlrlG+1xBIkDhzbKYrSs50tndphd52HNNeIqG\/nypf63W9gLYFr8NqJkvns6XtDtFiOtmH2U71WBjAA8Uq8QVmA3WeuMzqi6gpXrNng8UhUOnN2k7p67gWltKcDHXx2heA6fwXpevXlBXq1oZsCSscEvIDDAFtEus\/LPdw4DmtZgNtn5pRz3Q5crcYx140mqYjKAvZMBEf34jHEN3mOGIG5JV\/TRNFywUCCURrRfnrJOphgyquWqUb5OESxphv+x+DCobpfAqfYnSqGniwIRLOLszzI2xE1b\/Fuw7sgrY5Var0mN2ZQsktaPRhYERLjtO1RjUUYZwsR0xT9u67KuElb5exxPodyv4fjNukaiXlXZCciZW3baVk1p3IVYCND3DOkniarR3D3gWSgt2EGs2JqVenL9nAyKniXWH6HUG1tlu4Kk5e+NUUYx9Zu0wug7RjvwQ+7gYwIdOc3iJPQSdWTIlhuR0vcTuoQ\/mjuMGrciCU85QlaEiuUPqVgdEazs1IuHdPR9ezSOWG7u\/C+mvM+JQtVkD2Ax\/+WtfD+4Xob1Bvu5dOfYVna4fXfumsS9YUSjYB0rUQ4Tl3FZHUcie+NevRxMzEXTRm\/K7GC5vZs1KkwGKhX2vjnNjEyWEVjN7F+a\/U4Xv8SeJq\/tY1FEwIQ1Bf29Og21B458MTpdH79wHCHpGX6AwRRfDfJ4s3lrFcuVoVXy50V8UCjshCJFFSNAR+8LjUODgLeMGWCJ3Ar4p\/7PfE2TT6ji4V6HuzwE4VNfRsshcQQodl0iTzFCXdZVa07wWgFSDGAh9oAom\/mT+8A0T1LKUnRXqPrSaYIFS6QKYCEd6btsfCKTxkIRHH2SrfRASOs1tY6m3vK9ec3kIIlB5MqUA9Sn2Gm5VNcdjxFVUMBw24kDD71VoimMzLiD6F9H91rGeiAlq6yku3Ed0MIut12mLuiYpjU+kd8Igqs0qxpgalXaEittv3ibd75tq2eVdh+7JpvqM+qdSW\/J9jROdzSoKmOhVnWP4ke68\/U1WUHUEdlp3k5NggZaCnZ5x+kw0rohMc3KE60XrgfwPD7x5aq\/4Ur\/mDmkIk1FWWogTR+YnIs5K6Hd7E2qLlM7doziEMALCsHtapcZnXqZH6a+iJKtfSIecjfvawqZYMSu9nG9\/5Z4AHfH7C\/PIbDbFXrUtRtj7ZauGTl2YsH0iIYlsucqbnbCGdJVDoiddDiw4sPm1zhbMd5QVOVtOpYd18kVzGcI0bj+iDkX1MyJ+mF+4BrMvlyvu8hGG5KQIImub0IMYb+BHgihmUyBBWY8V+wzg8wYCAewUbQBteQY1ztIoguH\/q2+U0BkfEId6dzfKIVh14EkisuyDzbNkL4PM\/O8GO7CozDK8FxjnYwMvObHDDRqIknjoVrBFk0PRuBs2qf7Hv2EyzEd3hEjcuAlZWR7cw4Bp7JDRYkHRtM\/qUKqYeYTgwpOBRDuB4jb5jXXTTwHXRRmEQFZBRje0xPPWAkDpW8QA2nRLfqok32ai2ErUEDrPt7ntEivDRgBzLYgWZ+riT9kr4zj4UlQLdV122Yfaeg0nk1Rsdl6fERxv4G4gqBnvK\/R3Bb0GA\/evehgmufZik6+vs2F6GVj3KvlLoguls1AkpB+yK1kTCvwFjMMHWVXp7Q8PF8TKLkJTWZ3rNHmnCdP6O\/fQNUnXR+wA+EZl+V7JiFa89cd3af4WRRc+7AaSMYAf5IOlipWeTI+F\/oi5B2QgTnodcpPJ3PUNUroEnB\/fnNHSEkOjUuR8nRBnjK+pI+CamdkFx731pNlQkgpkdFkPvsuvuWkgb9djl4EHEP9z9cD++YtGTDLrmMsFhC\/byiri9zcSRwvZZbdaWIWaaXVyHkmsRpu2fnLpx\/r0xb81\/PIvTqdjG48Wfukzf3dMwg\/vQs8xSAmyR18nEYgdyyNr2QBTL+nx+7NfJoCR14jpyYjbC5oxW0lzZp8Q+ZahD5sBzL0TK+TbtI9NUTJdWsXgvUX4f688RqoMCcNatjGnHZzUCQWdra5HupfkdwR3QTgijiGb5H6We8RHUUfE4w+9EGKYR7O2\/bkB3M8DySHg4sMKP+xbqh0EdekxRnLfB4c2r0Olli6b\/Kgr4M+pxjxl3VMRy2WETUL\/fTXALttS44t6iQhQ5Vj\/g8ZtOYJfH\/xLvq93kjDookoPxULCyk4scK4n3Bp\/uQzZSkeI025YImvWWeb1ZF\/9Tmh29QDh8F4enVu8psjtWBVRbbzzNpQsHloBHGgxbYkraerlFe9fvjdgUewFGoEPXJ62SfQO8B6wEIaGi7HX4C49vZcJYSBdwRu4KbjG159LioGeKRruRPjtdR+SQ8O+BPr06I6zz4g30kbG29FFt9PvLJEiRh43Z0HtvMwZ9tqNvjI9XA+Shejz1BXI1yUcMqj1rXd48T0hzv+PvU6upPHQn\/WANXzzw+YA4lHRYeQwf18QaowCJFt1s0kxLkvRQoVcwFc2fK2pjwXT8kIOzA1Wap+iATSnsqeYqawxrWSxOp03PSwH0ET9R3TLC7x0XvGzwTMKXgUl\/9ADmGHmkHJYMVgqu7dQsHhzi6nLX5TzC4BDnaTBVL5dorEC52DDbfDdUOSul4Tu9xFYXwMD0jPEdrZusUlpIgJOYQZs1guUGE6RnBqCbGhAEu1zwbz\/5JJgSb08wwsa\/g9SOTtfmIipSNc6xhuGmCjqr7FR0+vNqMjYO31VJO6kHTX8Bdy8OMrlVD\/jV7uJlRT111\/eW6kVL+T4Y\/y8i8fAOftgyGhJyG5Z7hq+xGGD4JhcFM\/bug6IVoZaP+lYU+Yj6Hn1M+MTZXKw5lGQrKiHk3RBpP3uP5clN3vBezr+jqyr7P1WlB+FhzhjZGeNGU8vof7i8PjhCxYr5YUD+bMHpkdbis87Rz\/QA\/fOScyXxzCfEa5nIjq5SQEsI\/JALmMrAot0FIVrQxWUXPkdb4zkXHfufQywg\/8cjRcaPEH7TRJ3WY+UMbFwYYEfrXHy8Gqtumx2PBrL7bf871kSc2sW1AupAXJeQaHBxkTGlEUI3noAnnViHWPfkSiesqEK+HCP\/V\/VfNfbTiGrSBK2lahzwuF4s3q8=","iv":"35f3819d1b40796a138943ed3ca2378a","s":"2fd2ac94624234d1"}
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