Marketing
April 11, 2022
Brands like DFS Group and Porsche have tapped virtual influencers in their campaigns. Image courtesy of DFS Group
By Katie Tamola
Virtual influencers — digital computer-generated characters created using graphic software — are gaining traction, giving brands more options for partnership opportunities.
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U8UwPL+FbY0BJbjezU9x2ixbUcN3ytiLuhjXKjg0GyvkVVjdPs0N1+Xp+awV1XrSlBYRUA9CHMuJI0CFwQi2WyGATcCr5aa\/gcroISapiSYkRxA9XqpUa34XRpRyzmW4xPlkRq8heKiR9EAA\/EobSBwsdHOEFIfqsC4q5qCOn+7tolNg7z9jb7VaAxTW9NLjf1fTIInkd5y4JFqLxv8hAPcwC38Gs2fgmDaZAnaEh5ss6aN4l4oEfWgoIDnEI+YShzAlGe2eAkPBiJProkJC70pRFn+zSX8omluoMYs2WxuzwJzKvU4IvfQERx42rzoTWhbSwVLEjHzyd67pvsZiG9P9ka6Vxo1WT4KsM0BEjxtqgW7YLZu7vzJDeLNhvFpExsXEJAD7bQvaqr+YTFTHvk4isG10AK8nTnQNU1eNsftMd3lKlRnU8Pt72jkbVp0ezIo9K45Hw1NpoI1K1WXmwqG1Qr7qoQsMoOUIQ07BrTFHcp2gJEfhU+aDUVyO9JEbVLILb2kkhhp9uVhmRq8kJX6QgB94Ztma\/6EnuVtu872jWn1RkRhDRX55sQcD1r0ChPvFsUA0fMxPxnc0zuvdozaDP296QpGXeCLLWVHVjaUS\/1NS7uGIHSEOrmLyDhyIEC6CxYP4dVD7yV2hQSayMTfVQKcIcddspL6JAa0ksExzMnbC+31PXXTYaOTt2PRhYKQbpANDU5JzhNnzajUEC\/BOfOpHvLa2Ov160CK2iR4+sH4OuaGKkRfF565efDCtFUBJS7aFJG3bioFxR5vVYYNbxHsYcfDQtIxzewVTvMfZkRTjKnxVvDVJdmm7skRh5qMQrvqv+kegz\/a4ShCwwye9jZ9N61QCWDUQQKNQTUIMAu0mhRtCBCdBG70tvpzZ5kj79e2MI4dY0\/3dP9tgWBrVjJWC9f3Dl2KIpAwMFxuSaICYPN\/VT03C3smOnZ5y5md65QZrDlYNaDcyU+4PJ1MCdXlSphIg6ozUsm189dRXehotZYDja9WOCPh6QXMCZCxaTCxNCkrxmLTOJm3kye\/vD78\/SwNzI6L5dDm4p1inXKur5+qGNfXq4A5wJAHWELJWewStDbXHEyQv\/mrGuX9iBvX3hD7Jn60iGG9mI721Ckljf9ziiUfRnn0IDw4DfymahKnc6rdfd8oYyfyYakCn8b5ytLCgCkAuCeS5HIYrq5i8wllHRFzylReeInJnYEeVFrSlVcSflRVOoyqUPSbygVTWWomoyT8fz\/0st5dj2av8RIno3t12VUpliatIyuNyd0WeguYE2PK\/3sOzDdh3rEwCpQANA5IYDUT\/13h4NhFLpO2em0xlUbdABz96XUAmScv3fYR5wmzxKD1pFAL5QlnB6LL5GQ4D5OH0xC6BqIWbmk+h+YD35qafo6m2dyV3cYPkxprt3Mt\/idYIfwqSHKjl+KyD6VYaH0NpvrM5bh85LJEfcp\/blmi8bchXUAxGXebBFILu9A8QjIMClUg52UMtzCtYU8CrB0vRwor1iKQl3HMo2Ztk=","iv":"1e685705feb4096da4688e0c00ee4f84","s":"20a6648b7e93c1e8"}
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