Marketing
April 11, 2022
Brands like DFS Group and Porsche have tapped virtual influencers in their campaigns. Image courtesy of DFS Group
By Katie Tamola
Virtual influencers — digital computer-generated characters created using graphic software — are gaining traction, giving brands more options for partnership opportunities.
{"ct":"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","iv":"b74cc67298502c8f8a52c433c683f554","s":"7aa03dddbb903bc6"}
Share your thoughts. Click here