Marketing
April 11, 2022
Brands like DFS Group and Porsche have tapped virtual influencers in their campaigns. Image courtesy of DFS Group
By Katie Tamola
Virtual influencers — digital computer-generated characters created using graphic software — are gaining traction, giving brands more options for partnership opportunities.
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","iv":"5330a0d0afb06c07841a94a4d92e0954","s":"7148581d042e1c7d"}
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