Marketing
April 11, 2022
Brands like DFS Group and Porsche have tapped virtual influencers in their campaigns. Image courtesy of DFS Group
By Katie Tamola
Virtual influencers — digital computer-generated characters created using graphic software — are gaining traction, giving brands more options for partnership opportunities.
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","iv":"b027e5c6ac86883b9ba4691a8827424c","s":"cd9b73a47302a9c2"}
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