Marketing
April 11, 2022
Brands like DFS Group and Porsche have tapped virtual influencers in their campaigns. Image courtesy of DFS Group
By Katie Tamola
Virtual influencers — digital computer-generated characters created using graphic software — are gaining traction, giving brands more options for partnership opportunities.
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","iv":"53cedc2a0c6ebea2af154fc1d74d8f85","s":"3d7d351526c63382"}
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