Columns
January 7, 2020
Sheetal Jain is founder/CEO of Luxe Analytics
{"ct":"KmPU1bgyDYoI72JqsOoivU7o2O5ofpFKyMurfctaqGaJSZ1Q2FfGvDR1vJAapLfY2rmR+KoLCYo1N9VPIUCZ1COHQ\/iBW7D7whF3zRw+XBXtpnkWTq58toGcqH0LsVpafmH7a56rBzSIqcZglxspauF8jkQ69\/\/WCXCKOILGX+HP2kli39q3l42GEYTWxstigXpbtfBG1fe\/SntFRYkTMVcxjPNtdj7S4hOO1yYyrHJ7H1xBdmbYcLLkSwww4dQxYo6R3fxmBYDGPB0sUa76ZEMCDHTAXExMWNiHXnboLak21vdko0FwVvRzdu27UrYX0vS714djlOjqoG4+i+Q+t4ZCLx9JQUsAjEsIuv8aF9nwbzfW+TyVsdm+6QR2zSdSUtFyoU2BVKmskj56e7QnGdddWV5udgrIOO+SIS\/\/VYRm\/q\/Anrxg2sidEXk1407qM+75U0FdbRC+TlQx0ubv9QuyiQkRKZhOd4tBPArGV+VsZbP3+lh1gJygZIQGko5wyQglmnq\/MWs0Zur0EVEKEVNhlsHHmBV5UFvcQe1gQD4Vgq8gNxKKXrLOaaBtnob1lyeNR0JubhroYj80XFmbK\/clRSPHgpSjq4f8CqFiW3bHqzJAFEVP9xICdiIpYj1h32oB9+pwsHUQHzDzvawnQr9QFII1Lr5lMJbP6weBmSQklNhQ9pfbwmUrcP2rf2S6rMtnf2xrtEUbpzuc6RMCRTbCOXN97AJ6ZiPMNh3d\/5pYRVDovuZotRCJ3+E757VU1yPMxhY6Iie9LBSdkv456cEaUcCAXXvlq72do9yrDyQ+TfFNZYPp5XRl9P7\/qfiqhKcuUJI9+PKYM5TeN+K9KUOqTSEZxqMtIq+hBzpvE6VSZ6icFXkzpEZwHcknSNBxHRTgvy2YTQeCAchXaC3rdVCebeE1m1+oLji2d8\/mm8G0MDUdUvEWq5v0lBmumJkBTFXdp9X2d8osqPnWPbxl6sdzCPCcULq7gx5H0Wi4pItXTYf9\/r40rG2JxSiBKurLZO4BV5xB7yMB+q4km2d2JNb\/UilEbNVD31f3H+gMBjKlggzxajtnHHbto6cKLPmU7Uyc7xqd8K8JE36Mb1WfWPbRiVq4sI8wCOI4nra0iQI1Wg35y1nQK8bJtsIxS12OnhYFrGBuLRvGUWk3Vm49AAcqsJgSaOW5PTNLm\/A\/ttvKV3YvG48YkhcmHcsVGLXKHxgdtKrxCY9qSoBoRspnzCQCAswbbfYK6fvcKzK4vwEKwlNUn\/9B\/Kq80BC01OcvMHET0zHhngaJVKrrTjXoiJP8LHNItlbvWSeIhluLZjumLwYzbsjenbGHtAE6Q8gCIPeY38mfTzsqbuCyDkVaCABmYKZFR9fU8GvhxQQ25APEe5YzlS76g4EwMlWIX0K5QWzvDlXDEcNEvzai3oqSLUBnA1y8nq0N1o1VyHevKcFybBI7rCZm9h0yXoQS2HGsBGjYgiiuqV4KLM1fqRkPDE0x2UpBPQvmFKJs2b1\/Gad2tmL1vT7wM1ODJV2RZ3S7D6JoTLoZzeMubh0Y2hoUXAzKeGjJiELz8EwmAQoCtz1Y\/scaUHHTmb70aPiYxbjLHyQXcxfTmeuZQx\/IVR\/qSOZVO+BlWSVUHuGPfli1ILKUgcUORxhQsMmYp70ypaTDSx+Kgpj5AyNWhOzQL+lx3Zli0Vc9\/RnAtAeOuQ4E2+Hwp8qEvx+d+GmylY+\/na457ud3OvDCm606CPqsCYUBxOrQcil2TP8KUUcW+TTlYtkOk6Va6UYlLltZmSpeiLNbx\/utv6DTVMTH87gQum3yK9gh1TScfc0SBJeMXx\/l0I9lk9EainPqFIW4AHUU+0+qfeASOZ\/jf+lQXlKV\/NpN5SN8lnDwTdaMO6cHl+NqvacZgDRtRxYA+yjGqk2jxFxSqJHstyEQQJ8VgTkTorsz3s8aCNij8CyVyiYBS4Cm4olkY2qNo4XpimN3AuiTAJZMHKoa7k0zx6piSAfHspelfdAbXHF2HuJfm5tq+pZSuJ3qdeISc+G6sfiOn5D0SsTn\/LZk8bR5eIyAKt6gwMR7uOXSrpporS1TfopLootF6z55ozmlSY23+cDI9R9wqm8n2wiYWXdJa6ZBjhVEtj6vG0DlHBUTdMBjCw3V718abFXvSMzJaXmlaq0fD4v0GIF+k7X9WT+rIAYXC25cSpDamdAabAwmsiKaa9f\/Qg1R0sbCH1gqElswKCce6HLX1x6trIQP4ify0wyXZQ64l4sBatMQjQ5rT8UG6Sb817oxdiuQbnfoK8ZWFskwTOPQQJ\/RnWPx4v+C0OdKxV7Hq0jo5kGw1lMcAkBXXTCM6uDnFbGpwi6tQWFE6HPnnZvtP+zJP1eIrRatjxcT9vhP\/o9OQRpVSQaA0Qaeq79nq9aWA15Agj2HDdClVnW6A3ver7ZJ1Unyz1SUq2nbkvuh9y0NLksdQ0syG388dOPdZb4yZ6LvE2fukmjeaeU8+t5egnr5tpxLWzKakjkG5rKHpDBcbbiQViL\/BUw7LwhI6l6gbZq8orZPZfJPwT98HO2ADmK0zJgBVLqKlsBVDPJrVTKO\/pIK7sMhoJ3CqeDWv1tKSRX0cBP3I8xsOGf48hihyRFX08lnYJ4aLLSa9deZGeRBmFr\/nugBiWshd3aUSE\/F4sFf9hD9sjyr\/D+H6NA2ez54C6h8iGPfstKPZ9LL24qmEOsrdGp\/phT\/oxZek+tL+fnEGnSaFIwB8Veb0gC\/cAOTM0mWiRVD+7jWdNA8pzvGsEVMQqlxwMT9J1nQ1oxDFxF5KdPSwfi7VmBeg+2\/q9agu6c3gM+eeeMce0SP9iK5V0aslIONu6Ps2vVfjlcCStyCm3e6WUS8Ew60rbDEOYO15p3mW3preULIbQrGA32\/Dvcrb0ryWq4rDLQQdsHX+4DR6PzKeHtmSIZoM55qhI00Ho6Em4lLCZikMtAfz4pn1EFtLaUn849ToNWsM0xbm6X7HhfzXu4nWBqf4g7PVU1pBsh\/cpEUI7Xy4+cs4yMpEJrZyIHGCYTo2EG+AEyjyt\/UpU4Wt2cnUegkQkmDubDW3fZ0Z1aYLovKiADadWLL8IlKiLaJ3N5JPDeLJCvmnKqgIeY7z7wFwSQRSe6mYvmOjVtrnZB6\/JKenfLLdAgGJeoG7ulQbcj4FMCWbfUFRyGPFrrZzv5Bxks5Cd7gOvN5EgGebsLNuLixQTb+BIwehyQHZgtsSrzUAQT7nTCi7Uae5fSVaMsnnaprn1n4r3C9Tq2XNQAB5PFeRPtVCsEEoB3PSVKYFzePjKW7WcsBgroID9js1KJIJQTWAp2pn8GGlZ7pxP8s6pd3mEfImK\/Iwf72+SnZeJoiicbFK\/1JPyt\/FCkGUpepMJpYv2fH9Rmpqu7YC6qXIm60dmXAO\/yJiB2zm9i2Y1ZCmelRP4mpWns1OgRNgSDPN9Q3CApfgxYYrk\/A5E4BoVk529O10dq12mvobyYDE3gB\/kkztTsb1Pecj8mXO2PF5oGBE1kIYKeCBPjx+eS8Pa50SRxlVjCu9KHyQKj7ubg9NdNDrFbPEJ+WPDg5i4sfuoFM2AsJtrqF5XEW2OIQ2GWP4bdVVzx692AC+KriG05jqaM9lRZkbjTasCGMFjDRybUOWz8v63yA3XO+I7BFjfEtwbk6ye14+\/Z+hmxyCq8RYl13nYvzissSIdSQ3H6lmbWdjhcwfCWhj8++WXMNiEsyj+pkdpmCtoriVHrGg4gUOfT\/m7AbHB+bYHGm\/7GOVuqQp93NSAx38n8+jownRbEphkP6VSB2TuM02mVIBUCYgNtyWquLs\/u+84jEldVVHBkwffN6Z4ht5GNYXwmhIcBoVurlMIlNfIVfrIiOMi70XFXJenzzzx97\/Dmb9PDW6qSTDWYtiCuWrJn+xj9g4RpPoGLRyzbe7ysYLs3KDQ2XApDwz7iFpSFasWYcu2mUUhZXC52XIjEjTmJcACzPBEfg1pM0dFIVXzcmW+frdtZWbXPM2qJL1ElpBNslT1L+g1\/9qGXU4UTWdc3N8M2Ui0SM517wDEQV5ODQ+jDRtEC7zm1lF4WpQvAS75hzpE4xw8gyN6XBjzwHFKGn5n\/Jd3SI3eQk3ClUd9QNctOC0CQmyv5Cv6EzZWyj\/lbHWKXIqPCGx8qH+6h9b8jLgn9NN2de8V7BtGikjl5oTtszmehUmLmgOK\/cAz2mGrcwQnhe5WWObf8FxAYlACF2l64ny7B+yI2SYNv7V1nYpCdBKRd0wEepLGJricCAbn1tdPVY6EFyndDpWLukAZ1lNSfmFLwNiU2GUYJm8AjQ9WKDx9VPM\/dfAbnbBICt\/jtIsBjsk9s6dBrYjPMwiycEboFBOmhbq3kW6P4x1PQBUuLaRzSwWZj\/pPqhifkcDqu3uh4Sa0MnJ\/Y\/i0jxxIf1x2gOmjiqO5YJ2scMbQP+fybLgZbmu\/cOK9uF6d86ehgYYO494nLjtPdqUoa\/I7I2QGF+WOI4tpYxsLB+645o3r72iolqVHK6YKp1Fl0yNEAB+YQ+BNNoFyr64d73\/sNWfQsBby4BvuKU6Tif9l9sh541LTBWO+RE+TQTSo46+wA\/pVCkxr7eIkaGn5DogCDbr9QeZmcJUr0pGZvYlZVWj+dwL\/XS3JjRELjVjzhaoJfmw7MDAKOIbQKIIdi6dckIznkKAkV4WCePVA3coBH1aC\/PqSxGY1yUoGeoLdjVLpZtgB3BEMOFymnVV\/SBV48DEIsLHsIyK6x2nkT0C+umBJm2wp7CR2GniuIH+VkQue\/LslseMDhOwZTRyjcj5PsRx32OASNF+K8GGRdcM9f6DbnQWmUf3QZk2z8gORqCmF+3ybDwuoK1ZPobCLOYODDxeju8zZoCqhF+43WGq5uozxI09unnzQ59jLMs0nTV4k3YbQT5ae2VRe7DxGNufvoj\/CFOgADdvvTjSJWUYoNEt\/orQnlqn5Pkap+K02oxMZnOw+CfxgXKy27oWEh4GhcYfLeO\/Qdr4GHCzkAOFOjZlb6eJb64nR7zdE7dCisa5MX\/tB1EGozf6wMlWo5kvScgZH29YPCztqQl5C2nlp+wzWhQiq79yThHOWewzycVJCVzp4gZUrkE6JVi9Le4MXaMSJaZEES8zJe49a1mDbdAzHh66fmdaplCCebCCitGUtDfWotOPZzklO69r55cWZUiCbMjQ4u3DIiKylK65z8VHNsk+cuvNzwwe6b6JG9wSMzcO1aNqCu9CdnjIYpFahj9z6PIpm5kEIfgXQzRoHcWdSztcJ+6sOQUx7eFm+ErXrYaIzsfUwv\/QMn54wAeCIcvtLr2+m1jj3GGPJ9\/R+LZt2fBmw9EceIIXrIX\/hyr5vvAUGNJZdB4XO2zXuk\/seFkl6hs5WhFWk4avgaYyvfohQmUFr3jMok1+75eeT6D3X8gUrAoyuX6HZPYT8K1npQNf3f75\/0g8VdSZ+6wWCNfofXtjqKawzBDCW9Hi3IkhjkDeUDVgBQ1U2h8rD5A57NZP2i42xor8hwCauZRg3rf7VZb7F0A+\/YvcdpzA0U+1iLcCqrpYhpy6NmJ8ADc83cn6MoNw5CAxURoaJK7S1EBTm\/nycorhipIY11tErihJc42+PA5a81aD8Dr7Ky5IKgnuuVQmRyofPB1AjhZmD+ItT8MCL4IzeDf61wyoTt10Tf1vU+XSR8Be27D25msko1\/KxBNCH7QdCeAfUiAUWJRb6J217bxmbKQUupZQL\/QIsDrBDJrNF42IAYIGaBEsOvDfyye\/VHB\/6n58s9tnj8aaHqsP2vwa0z\/p40tBIKGBwQVMV8NJU9yrGdFc0BeTZsIgeBaL\/5MfU4UH8K25QZ0pDs5T\/xtmthJa+wvXaPytTx1V6LP\/c2H2HMiQcMDPQPBIfEN8BBN0hjsgCRmS0G9fT7yTJrwyj5pfttVb5aizApWQC65HerCJe3LG\/FicfjRQXZ6ayvEPb1fniRf0Vd9HlqvVgaBftH5BmxMOfxkM75vM3bouSrRi8SYtLg2hOFV3vRjW5+a0InDaTIU1nI1fvGuFmJ8K4XWh2UJuHSXTXZCtzZcR+RZ9Rc9Rhi34Cy4XaB0gq5CX1tqYps2IcfsgSsKX6KiT1jCIeprhE91gnVUA2FHMF41qRnjZuQ7dGdJ8PvsvgInvvZGRpV2GqinsxBEPu\/ywb4lQsn0efiz13+Kj7w4O3KIJLmPrXZL6CvOGsukJYj6pHTYoukoNqcVxljg4KfN8Zlwoupq\/AN1OJfC70Wj9EM4Tzk6GCD1MUjfdTSyRpG7ZTdK6pKXjOlzZ\/8KOUNZFIfjDjvTUA4r6AtEAQyk5bdaTTksm1qb+YXn06VqYFcd1SdTVp6nhWCjT8GV9ivji4RN\/BrsPoQoHYYcVamB24L0fJk6xTdljoPVgienbsO+8lmMN8MD7TBz5YrkTq0l+jZ1ZvgBz58BR4ydf1vBUiS9xcSfFPo11+izknAVkke7DXYGA3Ue0tfMbv9A4f6jKqBhJL1UFBgz4Abx3JoZF\/XvyAKHpP1ZctyPzPytiR\/7KpCAYJ1JuzUhXGzjvh9BJKFT\/UUt85Z9oRTae3dEfb6GzFFQY\/BxtYtCwVI\/OQRG0s6DKfm2iFKwFNf0haQxeWljGyjT7NlTzs4AFDrpxBVCV6ragIOxKg7a3EvH4gYiIKn7AtGVhCnjx\/D6rjf0G0fYI45wpwBcNXSU\/VEcTITTgBf+LGOeiA7C6nllT4\/JVhDuWrROwnw0xpqYyOkd4efnH2O56vft2MKTiveXIcF2PykCAI0MehHevD\/137Dl84r5koQwag9alu4x92qJYDlcL7lyoitAQLIhzYLo59XMgxdWXV3Jf0NEfibMQThUwsaVq90mChd092CA7YDe9b1EWPZXcaCZYmoSLOm11c0YAoMs\/9iBdIUTivbO1\/i5qbdyptm\/JefH5EKgb4CqiAcS+nRmsebj7XQVgzkMUlWanrLg385Qb80LA0eUtMzFNQCg0eSztqOTuvYXZ1sPc971H2c5AQLHF7RteUxjlJnxHG9brGRj3mqYkDGAGMU4dCw8V5bhQ5Gs+fb5DqPN4s2+3UC7u+hu4t+j8rDeb8qbP9UChia3SatRceI1cIfU46CKixXhn6Jzhe4CY7VK5CeKnUMZn7U9dpldIay6HwzZcuw1S6lR5q+sL7EYSRF5L\/juh3sVjwmnrYH24e8g5DktshXlVcW+kWdLoQWTHkGEjYOcpVxIlfQxXnIWXJU2HgEMf+hTztbbdI5R9GzgyBrvywgUGxKlNKPvQUbZgLVH1\/4i89vptLMO2FmYtamaQIM\/dvkKvodFDRlJY3ZqWBXT8mYF1kJPioSZOgAmCZSF1a2c4mgocsl1\/Pw34nx4qp6Qy827WQ9PS5p6y1+NCDEuk06uITg4lrJYnBpjGJ1zehSVo7hRv67Mt6JyFpX6mdiqOOTPsY+JEDom5suxQEM1r3AetUFepzEQF319EFuAvS2tGgOhUx4gXZm0pzlFn\/7UPdgfncfKMWNdt7imreK55JhZrBJjyRWiTHBYN6LDmnO\/QNkEubcqkoFQa8igRBvHHfx2FidiLMQSl1LDvslrVY9LDqkCPyG0EbVFbjUXc\/sY7qV\/OJ7GjeTJmVNCcbrOg1ITTVyeBSKEJCRFLj9zTnDipirUIEmitKPzdY2aYqWSvZnatrteaLq6ici\/KwCx\/l9OCOIII4PszdznP6YhnChJMAirlW9Vl7F\/jCRnYOplcXM8rFGztdS2nX3o8BeHYslki4cYL07v\/dpW4nTOP408hr7M+TjAoMyzPhxy8ejPyy3oBw3cP1uV2j2nRZeEBRom6Tw3YgymDEKx4O\/cXTVKiQHPElIQavVClFGlbUaWU7YFptGxYs5N1SD3p09WuWLS2UosijPzLnLeT2iM0t2dNYMvY6eOUeq8oAq\/L5QnJZ3azirH3pGhEmWoz\/vlidax1XsFZxgvTm4Zu3vO4XyfA61mYqFcvpDAKEFMJimY7kbY0ddwvllC9NenQmPZxfe1ecHoVcc9Ql+bar7fYEIWPXKcsyKy90Bi9hMFjS1SNbRfxv3L4Btr7xB6elD1ut1rm6ec5I3aCZ6unNOkBpqj0AiR469cvyVHq1BFTSPp9Q8sHX37spjgdognLNz\/gaevdHvkjgoBwwmKG76i5MP+4HIRVxC5GfZL4xsn9zqI9zKKQeVbOJSYxSTKoZurqizrDMzxFVySnIA8L3m+GkLu3pSwm8ATwrb\/uUYJbpp8EWQahQXEfXa+QgFyOrXNcLO3zHWGHk7T2W+WUsvVGq6SQ3bGjKQdkd9CL4bQ2XA59AxQ00MWlqId2r2cZJaRymaQfBmxG68os703efdJtKMhf+CZiPRpn3NjneejMfmD28qHCvHYyopCKZXXkpc6Le1T\/XaIY6qX92qVQVAWntBNSyriPhTnMj6wCRsBb6sJYKLvznbzMVjoOT4TWMp8UaYWtYdTRVDNx9r1ZpRbK6M9mXfcTWCvAR5J4+c9qH7DHYtM9V\/AGNscf1z1AAY0Bm\/hl8LzPCQWzHHuBkGWHxZ8Y2JVJpBt+R865X4deMasDk74359XPBjwl1UogymkOMINOvT5e5wauU6EUbwUK98NBor+D\/h9KirtpbdxTywyWr7z0Y\/TRpEtvLpm+HRPE9hepUSkEZP1sFU5vclDoo5Ox8FnYyRSKya2YBcdWQEuZGZtfxOkzh5wUPiVofwZOCXEG942Rs06b9diQmICA8cJ40pzNU1CdnkBZkVgNjjpH000t2uArvOW8KeCAE0dS7GJJ0fJHInAVyztFmS5xa8uoHX0YWFH4okqOfA5gv3o2zVZ","iv":"315ef3f5474ad2b46a86012bc6c1f9fd","s":"2418f847614976d4"}
Share your thoughts. Click here