Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"5271edaa15d6dbf79ebd99d731eb7f31","s":"c88ac4c50d2afa8c"}
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