Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"64551a292d2d8a48f657c84d0e24e00f","s":"7caa157fd1b00ff2"}
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