Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"4972ee3d83b50445bc1ec133d6725969","s":"51777f5584ce8979"}
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