Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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GQouag6BtvuPVEu8GWntXohtpbmi3MOd5lolHKzA9QmCwy2EzW3mq2UwkOaoBQpKcwVXUzjNNcL5\/l4JWQw5wYW4xcGWOfuKaeaHN4Z9hJ0I5TknwKBxQ7pCQXaJ0Egkf\/g+DVtB\/zmF8q\/33UvVIXf4409eKRkpLbc+kpc3w5btp6+SzsmLKdRhaKFjjzTbH26J4CJMH\/XZ8XJuL6zBr44p5RnMs9tQW8rUNAsi21K\/XLyyYmVYDFAAgCU\/Gb0YrObsvw1rYfWNhQr9RgNM3zlLl6WcgKaKClYRDVDpsw5SMIP0Rm5mHHHWTjFUieVDGB63TeM0WCZOxLM6k4IuyBxhgJXGNPybEtanwYKref4rIWleiS98Xz5vqOQwpTudI3hFof9MlFtjtDltyHHJjQUW0ZDr3982mBdoRW087\/Ej0Da1Ju+fA6hsZ0UzjFRkt4\/Uv4BcCrlKSBsgZISG11DvXIHteZSs\/x6WQRHrO+KWlm5cDvBjxwXyN1GkLOBE3jYNyDNDhe\/dDAhOyUQdyp8D6p3Dup5ue\/jwQycz0gSQzAI\/KjFUe35abcRnnyNzk00JvuAjcMzLWRV39Igu2EEsvJ43k3mEApOt2jhSpE+T5yizXD+d42Cr3hEGcjtr4l8wdqr8WBci+NoJDztAPVXY09dZvodRO4ny\/B1e4hoTlFyve\/ouIABZIfmGQFB69ALIBKX9XVC\/5VIPR+fZSGUNvATpYoC4biwNfREKWWCh66S90WVtJ8ykc4jy+R1OeG8V7oH2vGLEZb+3q4D\/yNKBRDxSo35PPPNGgQWdUvUimG26OLIRIvvPuB8a5hkEyhOrOV3vXcrhe0TlfgQb27ZvRJ3tEazNFB7tmtOLqhrTxzxsF1oGpuMOJT718UE09oJkShwjeAxge+4q+Wr90HiLNqnEzNvlS6frWIhzXKj7UvMPIUgbXx1pE4+uHecshpoSEfBNUkb2MGB2MgN3pye\/qRgX0CaJ+wCoKY3LQg5Eb2WGsIjwR+KCBamJdDlnlfFzfBnu8o57E7BT07U29Svv\/lPl5xgrK3uuybjbq\/FAkaMc1\/YbPf7a4bi+fs7zzQo1ZGEGIylQz\/hO+ixMu9Ixe6ds2VmcoQQsWTR+fMxxKk8jI8JQsVC2ngAxV16Jt2pcoVMbkOdKrTxwBzjj9AKCZh9SuGR3eZu2I1RyuukSbAyHWvTDSI45VJUWgVgedlqCrm1kZVqUl1kuaFT+m2nKy7bfOLvrW8gJlrbIwsIC6kFhJhGatNDW0\/l5BqWik4YkRZ73+1Nh547W0kJSaHm3x6VKRMblI58zzg2BcS8zrCPTPzjKr7hSSLpA+QzkJo4hWYvJdCddYcytomBMjHkcl8SUWXFNuZf1Jt3AShmqDTvxVlsRSPaxzYMoPAbeyVB47I9DdsR6kfeH680pCaEoYlcXozdCOMNNEMEKqpdYWKrACGDceQnMu3stljomJVcX8YxCJFzfwmCUpX8q+HhZbuhHXdPJ6z0Zh7U+Qy+f7LE3tFpwUZcKfXrjcuGhujwiKaolrqD68b6oGg9fHYw++\/2KXiF5oQbSGsKqTOe6DU92bHq12yeUQpGXydhbGUJtrOzF8otXrDpbPanAFm2d8muNaVIZaXMTE\/TeQ8hAG74\/sGTYu4ZiYU35pwuH5GExRRo7ecLFzo7JA7mnBykLYwnhgIFq9EzRREyXVFMmJdSBD1SyD4evm7eBT3ZaUJR6uShRqN\/WaTRd6DEOP4yU1ec7LGXbpjxxfqPtuSmJj1hu3KtqrOGd9igg1HJp0SlZeSUIN4jm+ZNrcvO8nsN8452hMrfNMukcPVif8qljxYn83GuUOpvS2l2ZPd7NHhoJuxKZdOtoycP4Ye2QPn9I4P4l0jdCAI7maZlSoCW4+zjIh1cxl2tPDRK1qpQpwNSwMeqyQuDaB5Qo4y4NygoqvTqX2j+H7IdePwJMmhwC9wzVx3j7EADMTVlsHiuPOycbEij5HmLb4Z3aG0usEcpH+45k3\/VjrpYlO0BddoXs27rzmzqw62hdP1lbJ6PLKooOVU\/6v9z7ajIhpo1Ggog\/9c6WROc\/7vhK6I\/DOIRcd\/MpUHPguMdc1tIrF3\/LI91jBzg8LuY6YjRgpfAODtOYVIEevA+QGLdirpYN7uNMMOVLeUV4KhlzZf+LrK7IrBEV5nk\/AjOEZ0H7RBJx0tqN9AMgBHcDUGhZdv85HdqCM2obPraFrvONsz\/5wdG5favmiUWxrHArrOzaztOJ+iqQ8\/zZOd\/Wq1MX6GqcCbrDsHGP733PccOTmhh+i1JAXcjbQQml8mVqBkVVeAauQ6ccJKBL45Ane4yQpdn+Ok9Gwz8Yu8eLTeeNfUbUQHhApNlc2+eCLyJ9YCJENe1O2eseOpX03uBYAmPgN4q6PbB\/3cesk57+oVYgwnQ4BcIxJHTZaWvzeRsHNIOljmVQh0Vi8orTSzL0jHHstDTjsIyGocD5Jo3PRlKIFwr+n7dd1+cu9XJBiBdZTTHQh0ekemCbeaE095cP+v8SK\/3fPwmVuY22DI4iKPCMHGtMGd9TAqQ3ySscqnVXUmSORzVUgtaBOIgnlmyS0rFxkR3+IpHZ6LVVTUE96un0aSUwaxaA7Kf+76aCKN0MspcA9v+qXTOj4vL4DsRwWORuW1+iyjEpXXhK7dhxD5\/txXejkIwe2rVq7T\/HXaRxPcIDS\/TeLwsvg1FivZNPa7R2AnGq8PVKn8Cuvzmw5RWIZAO40ale\/GQUX1qytTFwwsZcjMUboEunfGqlHGPzL\/5suJAbcmjv6DWtQJs4KNiWhMQBMU+023Eoa2gEShR9CkppL6Upy2C0HJ12m6j7GUaz5R9eZtWeySrUgXd6s6\/2pcyL06di4NemaoW1p4Yn3QbSMK9EomZpOgGOjjQrxBSzrQovELY23b4cvkXY4K7q8W2jD5HphLFTbAZpt99idze22zLmts+TpqYTXKkFpEjQ\/pu37IPN8Zd7N+gQRhYAc\/P3DEyLDOVbfUc7Cr6gYwu6QGmx8TR5XutoiVuxBJFLfZltX80C0njgaFFJF\/ZuYvVE8DltSpiBCaYKCukLZTFix3cwuqm3rvJ1sFclpVmoq2fVDRfg2K3ims4slMckj+jNqF\/jqx6nHiAcwKh0551mamE+q5idnV+jDdOR8+d09BUYxz\/sg4xGJujVKv0Pog3ko1fC+ptvXSLpC4snok2KWvQt9qGTO7t+Gm2c2VmeFAH7vLzo8VaC40f6vNdPZz1p4c8l3P540XRn18EqTrPL1vHGnrx1uwzEwQ0h9qmMvonLBlVaOazBGQbmaeJLJ2h2mNVJECEli6\/YnywQttWHLX1noSHuOu64+cg4XduoYdzWdgzrkgxZL9waGMwWsyQXvVwUvI9lZiDW01+N4LY8YaN7MSv\/5shvTSP+6hWlrylMqX5AEcGwjM8aZ2cv1tkFtjkdz+VokxGrrt8XQNg\/DZ5slwK7+SIYB3xC\/IusWSkmYgvGRKNuLSNte\/0tAkEjTTV2w3bP3aGIsldRum3FHSwbBo\/OItjWJqboIPa\/3pn\/hrurOIQchcBF4kV140d9YUFB294wZosbNq54QMFJN\/h+o4yPj+wsmEOr8rWHU9JoW\/dLUBzfIp0wD3P8QBFIntBtrhfvjC82Xd3xzT\/AzBqwfvC98NeFUQTA5sRu4QyZufJSxlIwqTPvtOYea+pgZ7xZlZRdvDDlPMDfyrIhk7ZU1P01S7UpPhpzdMYQ9XeinBBuMQtTM3CHe1PKqKmL4oYmB+FnZJAmK0je0wkWXeuGJi2yWWvEy0R5KhddFmzz1Z2oz9QSNOIL7abpudrUkQWNHnS3OdSKlkD13nCIqACtb5pxXX6m1U+Lv2rfcjAIqoJbiDCyzeIn66ip6IRXmAQUlWCgcs\/HW5pCgAWvJvqurtjfcGvZ0oAU7pVu\/MSu0uCZosf+YTW+b8BR6XpugrOr1MMUTmpjuGRFM+pk4MYVIXJkIaFhsOXmxQHRjrsfIO36+\/o8M8EqGtW+Bbr6y2qKFZhlhXkYrpo1hGlabkhEHt+jSvYLcmt7UHRats7jkDoJt3s\/bhqKMx7CYh+v68+d51lZ66hgj11tWSg9+326Z7oy8+wwCz9NKa0mrtTb22iRe6TAYYjpaMGSg+K1VbEsbYZsapt1GWMy2XtLA0UXi\/0xI7ViASFSLVHr5KHwq5AoG2Fz8zye+Qf7qzojBaQ0hGMZ1CdAjUAXhdssfoBX7YcqsHcRZ10DB4d65AE+u\/haCKAOgOjH1puQsd2bI4ZdQxdzdIo7uh\/qwBSBgLpS3rj49pec9Yn9t9OHlQfc9DBxjlnH+lWa5gs\/\/0aI6b6SoqFohVDaZ1Gf2Jw7wQs686r+6njCKlIRsIThGRlMaeeTypBBxcylIgbGw5mkxjouSodqxInOq0r\/UlUmzjUzvbzgFFsHgzSvRAflO8UpjE5wbqcuBHGECN3ln3yXSsV2fA2HdjlHuy3sOvP\/B5OZiz+zhvz\/+NyTtkGCGPTNVn6n+uoGXTCw\/8hQ2\/Zq7FihaPDTiyd3nNZhgABF2+gbmC6zF+iMIuzGY\/iTg==","iv":"54dee6066da32a12393f88ee6eea35bd","s":"337a17fc8aafbf7f"}
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