Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"9008f346abfedfa7fb5b0b57ab66ed54","s":"761e348ac9c5cbf8"}
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