Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"142a726e328beb3be76bbd3d96ff93d8","s":"d5523c349d3055e7"}
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