Marketing
January 2, 2020
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"263615426487735a704a22a2994328b4","s":"fd96b78c6d8e538d"}
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