Marketing
January 2, 2020
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"12b0f19b556df8172abaff403122f222","s":"4208633901c60442"}
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