Marketing
January 2, 2020
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"5b7e00cc766a8b32331b1639ba84e8c5","s":"db176ad2ede6f0ca"}
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