Mobile
December 18, 2014
Mobile is more than another channel
By Chantal Tode
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
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","iv":"8cd4d046e2f0099a7c55fa63ef3c5b70","s":"7d6b85dce46f20ca"}
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