Mobile
December 18, 2014
Mobile is more than another channel
By Chantal Tode
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
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","iv":"996412060c3a70902f7953f5fdf338f8","s":"ec1be193d1580800"}
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