Mobile
December 18, 2014
Mobile is more than another channel
By Chantal Tode
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
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","iv":"85bce45bf36cc4a77e9ec3fd23c60977","s":"f08ef9ebf22acaae"}
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