Mobile
December 18, 2014
Mobile is more than another channel
By Chantal Tode
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
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BKpjERJHI6EsLot\/l+3uYNl2AWXup1W886iZJBSFsPYv8c3XaNblVtfME0HP7Uvb1OmzURnkvXVuiBsN0NNIPeW5G3XmjTO7zoLEqPYn7ptWE01lLAkSsAnDOFvanQpapMpwiraMUwtiHd8phqO+UH3\/Y3x5LrsgsgpPiul4xNyaEmYiOXhyW1XGyUokD3vEtLCUuxEDQiycRiYmEh+lQd6WbjpN1Z+yyINpn2n9lLRMrFsP2F1VfZ155Hbb\/ykqGRfy1WxyUEqcN5jgrHl52UatQYCHmM1onqx47bPubZ+fGpSfamTLm505sf1Fg0me49OVZt+EU1tOpteHdk\/A0G4wJIWK0LOBOEAuqnDZ\/OyS4ZSoOmj\/Mg5D+JlNGHz4h72iHz6yuRPy3v1I0\/aUNXeL+CXT2ac0W0HntP3rwbzZouipIzb5qDqgOghc0gfTip\/4my+SA1bIOTFnMnEgmSO2vUQCeyjG90T30Yelq2GfxDeidFECqE2jKw4JEMIqFP6v7tl+38MISQNqt\/vp1whSCjLtOYdUDVll3S9VqhzjVFVLnRE6LGq5rttz\/OXXH7Oys8y3n7dgBabCc24ZEGshuzdnLKh6rTPgITr+GqXDupoPdV1jB8pgFnxpio30GXz\/yp76euz8qN8jBbbQN93IcMsLh\/s5dAiggKxhxCbt50lyNX0hExs3UF85wMM\/zDnOu67BwBws1XkIseyzpoWaHUasN1+59Q524hS+5bT8rZgxAysEr0IeJyqBmoeshavYLK6kvlhzHLdf0nT13OFVoveb1MOvYA30Gcp7SeyqHkS4OsIb1fZGcd5zkO4We9TmWGReU54u4gI5yhrk8h6+5i105EOSDS9Pz48vjpaK4r9ZgWws1ZxDvGYbgO0pavYsWdHXgqCpnwQraO349y04LspgH9nwPT2uhNnfjfxUucmCrqIv6eHT8trFuw8U3SY\/tNW3Y1Ex\/8YZkrqEFI02ZOyHLJ8wWJQb5GUH6fxJaT81xZenM6YLO4F1vJcO5ipptQtavJa95Q13VwOpVq6bwDQfv2tbkSQXS54yRM+xSFfYydICkcHirJnKBM6xjS3ky+iSE1y9GaT04IoZtLm1bF3vvumRabaOFmyqiawugsUephKcGS\/azr6GpShk7fBQZfzySj5RL55e8AZyA+US2pQUXhAExmfaMB3IAyNrrjp6il2H9xR\/W1AJZsy208gTBOCE0PdPlmmE798QbXnf6PzIFiPdVDJ\/DsUMsSfcFyh5jIDxxrkUVp0rpa+1uKNmoKFA23O2vrspHkejwKR4dKSndi9kkz+eaq41ZDaXqrT5k11x4UfguXQG7J4QnSWTRDte0gqCldgYxiQrBokzDTpc7d7rvG\/zv9Oqc\/xqa0X8Fy6G9zVlvhsP4Hop7NEASnWdbSdlLFQSxt4gF\/vgByUoyM+Ix+SUBUCkD2yxfOpjwhsLiXWsv1exZDb0P0OqiQEiCYbKVgL4BFVzoiddnLYuCZFrZ46ouZF8008GjLw780fCX0XDE3caY017mz82fPvaubGEIuLvxlGvkBTAaJvjPD7rY39D2xGv4o7E3igcRYW6KI2ZXlpW0rv\/rtdAzK+XazqIsojxWPD9b88hDLPzILzNEmQyoXCxjf8o\/X2klDArizv9UF5ka4zh8uUWpBJELpmmefyem6MD2+0BUjnFlTqVCVfhMV7LKVgfjtv1gquKebOj7qwAFMEvFoCMxRNRbL3+8V705tMa+JAm6xJhnM1+FlnKgfb6MMVNAEfxcpW6X39w3x5b7Ig9UYshKWVrgzrAlP1FjpQ2jqzHWYecHpOeL1iiS8QerKZDtLLXJ1dleYJ3dExVDRhNpFELpTX0h+wJ61wN4QGPYr\/PXr5Xwst5oRHBjCPp3TST6+Y1yy1ZhvUwgIo4n2YVYne11JYctWvA3feD0k6WXw35fzDWP+vbhCcDhKwaIvogvg8VmkLX+VCkEElG2NcOYKQFirZZ804e05ONYyMZSc\/hb0iJjdth6QXtDXxn9Cm55vTbJKTnPoSsliVxCKqUYyxObAjszlaaxuyR4ClzNVi16RK83BuyG5YbYt8k2mQp7C1Fkhvd8vSDUnRGwFA7byr+uQhBsJmQ6z1wSZUMZbA6fqeh5buZ4c5bdKlQoiK0KNqdAXlYGEAVr9mgYlGP53G9aNSyVQ7\/UAqoftZNtojpTDJb5BK4PyHqEoAeAgsb\/BftRqe681W9BhdSZFBuDTKtP7hhMg5Smwuh7G+1GVvL2uw+VJOroyUUqw0HYMuSZVZey13WFJ21XZY7kLlduYbVm4YKdNrvz1maIUQblkLloJtu1IMFByxI5CfZJHVcN616BQ\/dFyoa1QSUQ2bUvnifLmTmXaeM8cf6lpAlV8QygGXgaT6S2qu2jht\/0VBnJCgXtBf87XS6v3LaNCTsOe01ZDju\/AsJZo+vU4izeC1LjuuHWOAT163K\/fHjbVE9pN0dU5Y33TbZ0zBstjj43833IFwqNnl0qvgTXbABEii0b8vbI8E9fjyBSBbK715Vi9KfbrO06vzo7VmOom8HDd3ncBUj\/nXN7LYRd24yE+3HZEhkC0MTRW\/X0I7H4kNk2uXiayFtWK\/Pd5fmgDaIu\/kcXuXjIQHU0YhmWyEXpdAFsVYb\/bc7SOJOYOs5DbbDtbrM4cN36xFu5KTxYKlO9SWPy18qU0CJd5s3UpchetYxvXmglONg4VcDB2xB2EDs8tpGoOH2Os6Aa7iB87XzGwAMAbYWeBu4BOYi\/wSq9ySzXBvbwOX\/cON1GM4Ld1cEoB1Ty7MB8kDl60Vj\/Ey4A2JGPuaE6SFiEEYsAbuvp5Eordr1KIiZSbPiGSgdCErVi0VCt9mzxkvpnhPnAVRdnAwMCETVE4KjjOelm72Kzsrcl\/5cmHs+v5MTCtr25M+X\/q9w5T71mmVnTkDAKIoxjUmHE6A\/PrZlHLDP9Tb9\/WRLek+kyYo\/g43LQ\/6qO5Nw1cyv9JzGUhAML2ttlhUAgX0mdWBslI1thPdwrJwuFMAgVk+EkcYepQXyVrGJZAxfBLyKYNjlpIZvVgnzFztf2yFgUqNmA0nwkelWupjAZBAimffbBIdglRj1oOipRCkH5Ko86982F67oCkM2l5R8US46wuLstAaiVkw1DqckmjueTnp650eeRLtxkRRIZCuxammMd\/drjwF+5SSICV+UPJugFsTlEjIlXMG+YbYfcAklpC8vdm6IW8EbYWTDtkrmNkl7EkqvHUuQ+s2Lp2MpUWUD22IjccO18S6QiNHhG50C6cVaBCG2cmmDZdHJ90++wBuOOtFbH3gKceD9xun\/fMFglY1N1+ak\/8D3z3StfG1WWCVZ3GFjELxX6bHoo3grnafYtZdVvw9JgnwOIxywVogX\/dpxwg2vbOtrCdCykIx4f63nnZyd9iz88gHtF4Ek6ckf4IGdWMrcMPu4ygdLKuQurlSaevR+5rp9pqI2G5VPbWEHcYGle1N5hhKa\/puvWZa11OJDGNQj++oMnxiWj\/AEfa6JUa08TE9WSE9fbsQ9a4avno3gyp26TOjWcGzOa+60w+mQNjqW+HrELhFEHeSr0q1+DQ1PGosRXRHw3PHoHOx+qMqTNY\/zM8GjQ89iQfhqiWatdOrxi5g88BJJntOOiTSqXjtddBuZmuEznVn5pnkja0aFeNPlUScFMzA==","iv":"6214ad2792e36130da0633ceea4345ea","s":"9ae595103ff88ec9"}
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