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62pc of retailers expect zero ROI from holiday mobile alerts: report

August 6, 2015

Michael Kors Instagram image Michael Kors Instagram image

 

By Chantal Tode

While 20 percent of consumers plan to shop on a tablet or smartphone during the upcoming holiday season, none of the retailers participating in a recent survey expect to see a high return on investment from mobile alerts and 62 percent expect the return will be zero.

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