Two-thirds of U.S. consumers surveyed reported that they were more inclined to purchase store-brand packaged goods versus higher-end counterparts, but brands that achieve true consumer loyalty are most likely to bridge the gap, according to a new study from Accenture.
{"ct":"jtWTaKwr3kwhYZnkWdrnrr6dKlbWMLVTDGZ1Qi7VmSpEEIoOk3HJ3EclQjPxjReJzumN+NTlVTJCP85pG331RiDSNkwihgtpH9zmUGibmA3qDZuOQwWmo8ZhkBrvOAwVSHrmFMx3\/6lhBstXPGiJ53mIARhN6lPrOqyreXmlghfwuwcsKll2w4wKLj+gU2nXDoH1HVt66RC6W4\/0NTTm0zlsNgJGzQYFtk9hIjR1h46YIKbK5WpM1WOIosWixKZtn8\/BG2TXWL1zxdaukGeuGI\/FwMTCM1QRBWNB9wmgyoznR5H4LxHNa+9qxS8lkfUdq3SpjU1XWgOFiz9BHfhd8CkO+WYr82ox1gDKTiERx6MCEdFa3dti4kONTSZb7N4NTof6Stc3AYwyLWMik5rFmH3\/NikaZI4vipZiUyt+jlI8a5LsaYgzs3Geq433Sfj9mnwRvQfUon3xjeAQxNllks+dsh3Jf0NaQTGEp2Zz1nziG4Yty5hLTk5wc82ifEcE\/hZHGkLfyGmBGwPCxK+lBigLhgwlVwoSB2cML4LkcRgMXiZd09DcJQ3cU8odVQP4+U9TeQM4pktwFwwLMpRTtv3iDERydMZBZNg+c72DVYOWTLS5EDT5sDjKpsOPA4vXvVJXuw660X2hYh\/vtTuXcL23TVZPAMIAX5yOTUv+D3CmMUqLRhNL+MTkuoZBEnzNVp+yW0cGuLZxxHD7EyaFKHZdRF96+e\/Sh8JpyXoP5y\/\/CTThwwJzBZu7mYopN++TlPANwMeQTLWdw9wWty0vctLPH1GD+HGF7HgFrqWCX0RtTqowTxBF+CcNzRb1y1Bwtp5fYQ64KBJWENn0yp+XGq+MLP0JEZulo238MTAOfXmQZzubP5jYGLbqP8nYv8XxTpwXpGtljJ8eSVeEtN07v6oPBz3Thqt1VKf4RA6NC1MSBpQEs3FURa4WysiSc9tMBalZAjOXdGUpPbBY7p9gluNNH7JJe8rYUyXCaFlsjf6HSCuu7tJfKem30AxBVFHk0WHaAfIc79EGrzu5rmjHEwObW4\/5wlRsAJ6ktyaiyZaNmVmlQODRtFOz0nweuyw+W\/\/2oO4gy\/sJnzdIzGnh2IEtAHXH7lcoVidMP5f\/dUm2Tlyz7snkKrYCH49PHsEl8\/XyOD3v9xqmgvQkSlTLEGP37zrgTvlc4Nh0S37tJ+QmEQDaIVZ5BwvyimYvOp1\/VqgF5KdvYrPHSzEGG4yVn9790uMusdhre6Q7t3QbpjM5RFM7bnVdpc\/uU2mzspjWuWmSCr3HM2OEj\/ITDs3lzJyygAUDjq0UxfcB2\/5ccY6lMsLfswYgpyCM4raQ61F\/Hc0g01dvscHH703lA8YW+emMpC9y3zq2F7zAbQN+5qIgyiKdKX1eDlMomKCDJX3AoMPJnemGGehWyGziPNPbI2uLxoVs6KiJg2piGYw0zA\/7QR0nCC2eFbP25IlB9ZVvNkkmuEQR\/69I5gmEWigrfOPukZss4OGCotidp9LLj29c4meETBuQoYz5\/Vq6W2ADQby\/OMP6Nr2nx2PcH7O\/aAlsKp3pIpK3WGGk5h22CnIdrGBrfN+wS3jPp53sPRQAE4R+B3AioWQ6id2FZ9H98oPwMcwPAUzH2y5RsrCR2TNIyjHP\/rS4dQ2NTb7dHGZyqdc2Seu9O+gokid3UasKe9OfE3pYcrN0HlipZa5Og3bgoAkOPr7NL8S7PxuWl\/qER35ELZf2HEfes8aI6CdKTpg9UIjz0wi\/GRSDuyBdk0XdSRsoM9li6xD2vAbvKoKNKN6ljpUd9qOwEsaHQ9GkwlS8TovysmRZISTcOQDlBQt3gJJuDwrlw+tNbXvkPQsyvVvOROV\/eRoDhCLwUJ+ChFBPBGogVkza8mTyCdL8uBkEbWGmiWG\/8Oj0nddkhJOrsOPAYIp\/MZaW8NFH1qjHGnPcCtLDQSxYwX0+ryNcaU8Gtlzlmol1+AmZXipfIvZOvNmxaeGU8y61igHHTnC5AMRuE+DCVQjvovIaKCbeXU4+lxHoX16+qOtGQuImlg6MOEDBl\/WpA8yic3hdKY\/tohh\/AgMQXIWh8Szl6NEu3\/2FODijSH5r2xyMmHRYUgTIHpPhttlAMpDLwrgKgIS3g\/22ZON4hgGhKu\/S9SaBTi32iiI1hBATk0MVhwfRs+b2doy3d3NL2maei+LueA\/ABL8rWLTfi3hzbb7ZcuLAYBNA4B1ke5pX5i1BLlRXvjI1PyYwro4rexcdIaMA3XJURw6NO\/JKM0JY\/fAwm2MV4UEzzaHPUAFPHJuh2CGIyQaPU32XrF\/\/oOW+HdyMxSADrch6NhvjSiXMtVjuU9qE4Q3pOQxKx4x3dexu+Q6aFcf6Yt1gulkISk8h3QOCYFYy2RN2FpTUjTC6wgwz+AOk4PsaGSKonP\/Ks2mIMg1d+mSHZTSDtNFwQSSjv\/L1OfkZ25yqHztyCQheedl6tY+6JxMeSHiqdgCwE2C+538Mx3v8AtikQY4aHAgOZOmHrFlHl5FVAfxfg81p8rjRQWCHE1j1wXbR3ML4Yk4X5aPdOcjk1Hfsn557Bo+nBFo2MxMl0YHOG63knf17cQj30RR2dSQYWOPlItN9ohDwMOtovSryp3dFKW2qBgTU8LEfg7zI6KUUMZR5xcf5xnRJjEdWDrTr9B3FfUJtrKjUBqcYvoP58mliInsygPpXl+ufGg\/OHuhPTTvS3K9ZXnIQffWzKs1MqN9m3GzYDRezVQK1KrclnO5mHVgmoebj0Ng80r1x8X1JiKrJBc7GGAeMGCHUdC0FFOd43F0tIh4WmBa4I6njDG0Z1v5kCmykZ+x2z2q7DElS\/3nRR2N\/z7nOTskT+AJAKiE0yxL06rsvbkQdf6sYnP1B5SHu9MnXwLn3mnfCMbejETAzJUfwa2tnff\/asxvN35g\/9cPjhIfjlgo8LN1CX4rYaTFkniRixTmeHmOrLcpv16Q4dNBNA+Gy0IY05RP9wSnWohjGvasjcBhBiYiVGOvZRJX194dpN9tW+cERcWan5J0gJQSlvkHA38qL4PC5AFfaykaXuEZOWXh2fn7ALmipWxrQw8HrCleOgedefQx7EAxwvI8df54sqxoFYmO0uSCzAjJFQL3hzXi\/9ZkBLHdYdjLG1n\/M\/oQNDUtA2RJk5Zq2EYwrM4eAWbdrr5Fs0rfzl2mwB1nkgsLNx8VY+JM1ix1bHfvaJgx\/vknuXI4d3y+uvZVO2s2FwZVwFopczU+\/5gJu4uZI1zc1AQ3MvMK7okC60j+vCptcj0pf4\/ViY23fexdk\/dlucJ9hY4QCuGYRVtHF+StGIj6ewdK46exbNul2wtRTQmPMdtpAEzIq65ajpxu9Z2C4aD2SV4M7ZNktMp7hL+XY2tlTwTsbfBoboGsuFvb9gKeIPzk4a75EktogChvxxC6xzReeTsfoj2+nEmoGvvjElahz4zdg9V+uKbzhgMi58LqOTlei3efQSPjB9+NDkiU4SfJD199ItkywSMHNTZpYAxA0kxWDkST94rUd1R8Y8NRyvfw8CPXPmf6hzZsRn4iKbwlSZ6BSd4N5sc9XYrbLjI1cBnoTybozUgP+rSqPBQwEzpA0jQGX2HNhHESMLwAB1g++39Ny6QnUKvr0oEFekAfjUpRR2qxt\/fL4HVegzS3jp6vEqBSrTPdKtlf9wIPLS1Jt2EpBV8IQtM\/5Oh0NYEAVaO+xESUDzh5fecDewj5AouC1E6LuKYi+qO6n8vfjWuXTxjk4qNYxl70MbK0xVtOqE39HilXKbtlS+n5rHGdZaZgNIWX\/pIuAf1xEVXv48GtPcTcR3K+jm2gWGWMX0SWNa5nMyf0ZQEtrekCQuI+D3rMwWKaqEkM7SG2O4bMmkbs\/CWWteTM8eLPxA+c1hAAH4aWlwl4nIClbZQQtOm7Kw3mJ3kP3PsNKkzFjhZOjO1ft59W+KLrC75xvHBNBsqProIHkwT9AtEflGpbCK6acCcHwDcRdsVexsN+mEjvjzzN7TEUy9jASJlBY0kiI5NqPNwGCGlCkeacA25ONWS1ZUAuSrKGlRDwG8kkid0cZli9KXhCymMf980b+4badP5P+FbBn410qNsdZgAMmaqWNY4x4RHtM5EMhvR5dJKUry4qi7GkRLLV0M7smIUDxDTzLDOj6xIIjIeIkRFP5Srw9fkJAotYjsDoXIN67fSfzz6HSipmWlzyM1Q+6YffCaLc6Z1JoXRmXT+DBUSIaNTWnexoK2Rfgj7z83C05\/P5yKm1IeBW+Ls7i9mLD0nBedb4V\/un5f0vEdup\/OUJfZgmH8NGmCvMU6oXVnOnFt1P4l0cSbjns03KWxxVZKg0wvIdGA+9MaIApWr6F4lJyH6Txry2OntZ\/J7RFjbtZuaTxODIPMA4ZExo5uLTeSpjFWS7HAey1E4PQQ+Tlly5d8D6oWr6shOPAVdxS9ew9Va7Zhmt4AT34gYbyAh9uYoaifPnzMMPzVNmc2sODM9JMTGA6xAt16JZk2jfAp39CMchXdqVekQyD1hrCMKbiB2GcSS1vxmBRD+rNlfUaWXoapMM4kncz2sf\/b6WP0ZfgNcPCIGuyxcZ9FUi8CqvI4ODHrndi4MqsRrUyy49BoUdemotZ\/zawvmZMU\/OiyXhphDR0inlaEJLwsHfc8ZHfBI8BFslo4CKIMijDNh9P3LiHqSBFLgPKpc\/QU9q39yMJQKNz+xw1a19KHNA7uJV1PscNMG2PoSvS35RLTx9dxtFZYyRW2z6B8jngLoPctM1dwUspQ\/p23Dr3KCPd\/dDv2yy6WRFGD1wF5mjhQjBpdXIa\/z2T8M625oJeKpGYM2qz9c7MXVdB44Y9ROJTFQCxoKLCYeFw\/\/8jJM\/L8Anm0CK3Y4W5bc4c8ZpttdJDq94djZZAOd2unI1NnfuUEvphczzsHts90Zqoh15+kpE1giKVOr8ttpkpNuLZhpMRvT8ByDbj9BBLoV0SmZi7MtEk+Sz32oQUbL0r6X7i\/vSlLHD+E\/x0CIWLeN8HW0EpJtgNfqkTxQvjjmxNGkjTRqpmZ2qPRJWe3MWmFIGBf5kHn+8qlza2hvVMdE2bkxtBscdGmpU\/3XbstKxjZ75nXCzX\/R4fLXfvv9JWdo76gF58B3tCHUxS9oG7Dx7nA4mtnJ+3kS43Fz5BfmUe56UvLxD9d6cpRN9\/TODeB4ldQpbE5kqUNZNr028Yg1bmQnw5cLNeYPFFMJ8cGhowEwOlHRAKpcp2sdQfoLmCkX57UKpTdGCwBvEhhI9B5LGC+YJEuAx7EoSZPdChmcy7jdgXEz+isrJPeAr1lj77MlB0QaHCCZix0DDlvRStYXxQrhNGg6imEAZQ15tJu3v1TVXboJartzakCiqEMPUkO2IERIiEiN105gMeyNnGONYYnrixXHFS3s8Da0yW4M9xppURIFyLbUWXDnAb64KcAJZznCBCaTM8kosXey6Cn722w8Rhgz3adsM9feiGca7KKOht5GX9Q8ODGKUqMMqnuVXcRhl+2hje\/bnYopc1mBX76cCjn1swogDsEXUVWKq3Fij5YVdWrE0o\/UtYBYCy5ShXxqxfb0s+AYgibjrx\/VdqfAv5sAJjqzLB3wtpC1rJYnyBR+Xc4terE8RL00iq8CcGw8Gx12vj5bIN0dZ+NWy2CQhIY7mM5wW05hEH+mJZL6iSfmhxeuhFnRnw6CO6zlVEhqXT9e54n3WB1w83vkflumT1SmyQ0BATMCjASmcxuyRF+gqc6s\/0MVIDRcT0xW6zLpJaYCS09psFvD0wQ8zes4Rhj8WXzHa7GWj5nKcfoi3e0ziCHNj7GegphKTkbtvw5J4LRvLo0ccIPtEapYOnJMSEmzLU31o0Tg3pFvkwMbtPBT4kcGdznDy8x8ETSIdnGhXlzwkmHXIlgr2AjxAIyU+mRSupLtRzvWbgoS1Il5v4Ew4mBzLD5BRazORBQmj1LbKKetqEYBzaqT11l9EgLC4dCRI3P\/eIHBjBCbwpXCTyv0KzeSOUNjvtFl4t+TZcL5gENtjAT2q\/cJtKwEo7EUgSC+MXaIcs9ICqVYwRxkq9YW7IahMxI5mE+IhcLxXpLg+AD+uwp7kLIujwuBXDnSWeFA5KSqzMeXxoASNu5zT2a7+odSs5znpaYdk9jKdh7lmu8aOLAnYoWzaGnBHNvB+3qorarvZDmAi6gKRJCXS49k0fdFIICWdykX1z5hyqhoR2ytHlv9C1rSfkpweKs5WWui3lDjDKWZ2BuRGniGvY9ZAfmbIpn91O+0NnRlAXVBFHDOEiijBrwKLyATUVfURVm939euaw58iGgUudET9ufTIY8N5nqAK+IzSATKI73NzG+dn0ApbhpxPKsdLJWW1yiXMy92LdjeT0GAWxHeHwqLOjI6\/9mu78\/CXEUOBQ2HUDnBFk4pz2PAVEQW+25l0\/+3s5ygJkHmiiaD8l1CztVWL5FSrvB\/du4UWn3UVO4ekPEgKl+jS\/68DTC8wOukBfq6INEj5Rk0zvYxy6eHN8NJaVRgEa8EixpqBQfuqTDPUGINF1ULO37ZVLy\/wCcwea2BffKcwnP\/FcsXDMQl6IYROV9y9tnFF7cpodXYOwWUOrdhrF5Rqm9dvxaOSGVNenpk1qswg2h6t5XhNmI\/Nc2MHm1DZL3LIxsHOxZZ+EBX4VV4qXopXYfWs5YYtV4h5OiCkyI3jxc6nA9HLY1ccKJalcZsbyilmi8G\/B2iRZthHfFLYd6KV3+j4yBvFEA9f35V\/sAl1EPdObDGWgnCw9lYBIeh9FVKNA7sx4M9zNg9PSQDmY2UesD6SFAdDiXFaWTcV8XVYH4VWJghH\/Rrp+7i00psCZRrJCeASvilRys58bXBBGpwIFX2bXf6aGpDUIB+o8pthQhKYxDW\/m5iXgUlcewbO1jSYTQiYC\/x\/EQCZ7WKAQKIoIoaZoA6Nqz1L\/ANDXVFautYmjHp1VoFSfDm0mFH\/gdeQtmv+14\/VQXTLJueP9KPEtYhWCYDA6OsVrZ8cETlvIMME6BnYe+FFKOrC3pOfv504tkcaLqnqWYVrRKcEilCHhbaFEg3pPld5b\/3+V4n+lvLwEA23JZve+TXxAG5XJcMLrIQfdQGrYliL38OtUKNXpEptFpeZj5X3FuGIce29uRdv3C\/xRdO7Z7h499vQKPqtfh0INkdMxvXki1O5OcFchJ907AtO5q7UR3XDVEvavD8qd4qthQEY9PQ+d+\/yuRnHg5RVY77yUxyeEzGuYaFFS59RDOylUKmuBrQX\/cvgcFmnQdF0YLP\/VqRT4aB9oN80P\/lGcjsgCpJaz+wsgRvYOjN+vvimPoDsWNVnSfXly0IfqEB7tSUR9wPaDjyZ5DVLirA\/BgTZ600FO\/P2Cdul11oBKPeb9OwYViGL6t22cupO\/94fA7CeJehfrjC\/6EP7zClwxrbMKJAE+iJgq4kngskSUjyNpOWpkXZcEtRFNIDkEmc+Esiule6uGJRD\/TGaANCQjDddXgUeynQlBa\/wOl5M4Kn6GnpbOwhDHHOUgExR8OFdbUjToFP3Trmjd9pXmPlfZzP\/YVfTeTl9qP7nmfRpeUZB+iXNvI7YJrNLiHbQoZLTMQLUAEmm321QT1f2ab8oZF59askUgnsSfOTNmsyRkRpEPpcnsAHCqemROzsgziOfqf86qH0nxoz\/6fVv9HlSjxXCNckgioo2GTxy8SsEwfWuHTxNjkboU5FfsvsLom8YAArZpvxoOJlS\/O\/khRiG2mGblrK15yZ\/ryKko+DqAx\/mkfLAt1Eo2FSaHsFMmYUarl8tZGH23OD0T9Q+3vcgRXAAk19L6+6a0wpQaUlca6ot3glXn03yPm96SQueZr2jOrUgg0STgePdC4xYxvR4s","iv":"9188ce910bd57ca44768398a0f5d4950","s":"06dac03c609830ba"}