Two-thirds of U.S. consumers surveyed reported that they were more inclined to purchase store-brand packaged goods versus higher-end counterparts, but brands that achieve true consumer loyalty are most likely to bridge the gap, according to a new study from Accenture.
{"ct":"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","iv":"ce772f37a3cac61b634529848a30fd10","s":"4963b6f9096d3aed"}