Two-thirds of U.S. consumers surveyed reported that they were more inclined to purchase store-brand packaged goods versus higher-end counterparts, but brands that achieve true consumer loyalty are most likely to bridge the gap, according to a new study from Accenture.
{"ct":"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","iv":"328a6473b7cd1ca20d37d0441cef92a4","s":"078f1cccbb6b3a5d"}