Two-thirds of U.S. consumers surveyed reported that they were more inclined to purchase store-brand packaged goods versus higher-end counterparts, but brands that achieve true consumer loyalty are most likely to bridge the gap, according to a new study from Accenture.
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","iv":"9f86dfe5a2314d8197247cf8fcb9b3d7","s":"b3985ad8daf85c6a"}