In the face of global economic instability and heightened spending hesitation, shoppers are becoming increasingly aware of their buying power with every passing year, and are demonstrating this knowledge, both online and off – brands must take note, according to a new report.
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","iv":"fca32a1d49df435c3e2d65f76882435a","s":"38e59bc562952104"}