Advertising
June 27, 2013
By Erin Shea
NEW YORK – Two Siegel+Gale executives at Forrester Research’s Forum for Customer Experience Professionals East 2013 said companies need to simplify consumer experiences to attract and retain customers.
{"ct":"wMea\/flGwH72GT73ESHW2lIq48UfoXDgBqsd8ltBKuhXcngh2hkcOkQZUsbB77C95gD3ee8DfdrgWzCJZalx8yTtdoRn3HiAP3ZZabDZC36ynNsAwamYsr\/ZTmVLcDzLCCdH8B1j+L7jtoN2vFzomH0+9WuKyFOxoM5\/K5fRhKmFJHG4qZ5oAMDX5Z1r0lzANA1x3voJ+Cu\/UfZ63J40pjSWt3WRRj5QOOo2j5o95HTmBFni\/vtxfeM9R9CxsSSUY5QKEfhZ0WSu0Usok0GHc7ysFsRWXJGjM4WwgOHaYCPH\/88weugYLWqAOSWrwb2W0TuBgHUhyUk+9mxqMij02zwnZwVI1YZrPjUVD3\/h2+2oq6iJZ9e3XH6\/PKP9vUoy3uyaP\/pDG+vEZ6sf+vF9mXTOlVyMa3MFF9NRgNYcg1+gNvGtVdLdvIfRnQrHNW\/WMA9Q6f1\/T7on2PH1Z1+PwvZoiTD4BAMy5KGFm5FKws3TiPvcplqptE9JgPPSimqHmqkVL2Z5AD1wHMji+pe7mAosyXPS8o3+XB\/5PeU92q371Ot49zAPJDMGD9d5weBOVwBiAKVj\/0d5FPzvUJ+IALgg4AeWOPZI7Hu8zwTXGPU1tAUb2BgGkDM\/StbX3k\/29zDvJKJ6M6Ht6qx2jTJKgySErTq\/zWrj8y5J6qa5utrNxsB6MKh0pd7B44n0dmbxQUmQtZQYv2SUYQW4BXBRI50saF+YsfaDgB9dazMtU+HIx9vU3yPl6Si1kRFmZknyxc+haNq\/5scprjRE+Q63u3xvIODT0XpGiby9zzxo+Rzypubhp6UCQNvUMpFtq+QefMPUUbE4FBJ9FQ91z9EyJYx6fmU+5hEk5Mx2SML25QlWgqvXBjQOSwTRXgcPlHNrH8ynK+0Op040TzskrITRflY+tCHM7lD61JPlVClPokANK6Rb+g\/9tibXlBbTPiQwUZQXrMU+\/Ek5tROa84twsfyeLRK\/rwj0jHFiY6mg6UawWrAHKZzs\/TiIsR8zEOP8Nko\/Jhxo3qQHp\/8rIhwdNqm345yM2h5AVMuSnpLj8kY2b4j7taSUyk+I4Ez3hpulEy2s3Gv9zDS5y+Hi2BVyXjgXVs3TsdEVXICjIeTlozDdKC6Z2rTx89ZYtel2UFC9beJRPVc2otx\/Hc6Bl+mmNJ2IXWnJs2ZJq2bv3JwJOguV0Hr2gY1IPC0EM6lTTjV5TA+ZxumU5HZqrl7BpowH1TCgUyThedaCdECF8UDDiFYU\/lN7xcdIfUIwVeQyQqfN2sMc+3RidCrv0VKZh8fW9je+8komt1ZbOHbILv8mW8L0HKk4CCxbvyz+X9oW0TiE1Q35BRfv1WypfN8UEEZqxVNOFMTYMAXuJ22i5qMmILrv0ApEjCUoJph7+sE3b6mymAwCiLh7hvPtA0YGX21W8JSC431QT35wuLtoNDOd0DpKTYtA2v4bN\/Ih6XKPCKAbnok5J3BLWdnv7IGENXhE5S4al+RtMwF6eIgf5ajlsx4Vvi\/OGVx5DKUg1bp2aTBUWbtLf04elp5bzlEy+nnuAuYt+0aueqBysbwB8JSxQ5kBewCiCidfc4d7GO\/2UACAy\/Te4jC\/BwsuytuUcJWED8kWxuhfpXh1rwo6Qg8P2QSf\/x\/oP8gLt6OWLj1KQoNS92rbeI2kYMWehbKdwEn4OtMC1DU1mqJXUXmS5YYLQtY3zVRzhLwUcbw\/NsnVKzxNw+dNY43SK3+aDARsScWHPoIAfKrGMS4c4s1jxf3J8mx76yLiD7swfdsQJzMA2WM3LfsVVdAxoLqgVtYSTyYgKcwvSnHO5qDuPZCSPGZGUsVkHWWeMf7KN0+se2xgcOhZWL6pD37PiYqDT9KTuUDB\/43zvv5boar4KW4+eQSPSjvVJzCUrua5V9uzBPRTDS8EbIzOpOh4WoAV\/TlCgRMTstaY2NphHWcPnC\/E2QtAsqSFPIUjfSZoXDG7kXCDhlUIVZL0gpvHnn9dMc8eEFTRdcN+TPAib\/OtIHOGzl9B9z+dm7aySpM8cWguQmc9aSenmJoMTorvGSdPXocMS16fMohgjH5MBmfFuJJIsT3KEgwpzr4TUIiJxAAPo5KU+1MUtkNjX8EAMeHbTfTCB5eTsRIGa9XwcxlUri4lBLrPnZrOJVNGVNRxl5CjJo0eTKrzc7omcxD44LhEvyPGKA1nnZpIJzFhQRuFyxc\/m623HJWRLwY8l5dbyd5tlyZw1TIoizq6aiKhjY07msuczry+nVOZoi0AMa5HfRjf8gMFrsvO5GRfi3gD0mMRczDDUDt+cW3wY9C1uzt0jQgD4th1HHn1IJddlzuljZoGh7Xg4Mrm6lVrh1H1wGOeipkaftNACvOh0QpAOy2V2FWoaM0MdhO7SwOEBDk9joIU5EpvwEeQAvq6dZdIz2XiF3RPNBjFwmAqEBIk6EtevQswQ1eeqlgbg1+r666KjmQEYDrkfqS+r082P7UlwNXEdwTmCgzMFz8amCKKHUMXkjWKPZVRkIZHhBPVrn0WSd4od8FUSYv8ZrJxD5oP2hxJmdWsvHdDj3dveKJSOTDhSqnZCI3oeJu3r5476QL3ZyFseq+vej7a2kfIkRT2BNCPpuEsGQmgrETj5vjhu6myjEOqI3C9hmlzv5Bejq5NIkXl3XO2GZ0JsAeIG6jkUZ4IIQmD0PWZ1TwlYT48m\/wxODxwaT9QqOVI8aeX+3PO12WmDCtcRmw+AiKNhDRuSST94yAbJegMLX6ZIyX+LxJn2NznaRC8GpuM3lBZ3NnpU8HkLMVtFHBFSWDauuwscxrfLICFfSd2x+MS52Xv07VffiBSWPSyYrEgIkGTyE13eSHUxgiO6C2TCfd\/uZXf1YiQx4iXlOd11TyaM0cjaJNYjrwpbNdgz6xeVFpp6tIwhNRd1CEj\/uauTI3zBxo3C98\/ZmPmFnvKOx\/oIU1wqrvJYeeIF9pH6DnaQi83cYe\/sp3sN+ePqD+7KbxOngMbtrrte09FAaFkRXLp2VFf5uZsB8sbJ9y8MJ+GUVcNRUVqHxsEnKwVcZq68ftaxzQTenflvkY86m+aDsrBh6DQ8fUHnxjvRc4sGBfehK2Rs8bBK4PDTUNDR3K+Nbb4SNvZ83cQE8GsFt4jDIHhwd5rcsTVldhIe+B4WBKvBhWYpVwO8k61pHmhGQSVFgp4u4sODE2KhPlc6Vniz\/Qo6+A\/4syFKvJFLMH7ZsVbv\/xF+PWwyhypQFi4YJYlKy6k\/5QwmaZSMQrZqXaZUTH7l4jSFu4Iv2yC\/TN5yT7IfwDGJ4CKzkE1OsAaimAJhxFvWlLtXlFt9bRityNBs2mwsCyxgA1TnPMcSaT2P6+xgBIEwkwZbinvTpejPRoyMPnJ8weSElALRvj1VElBEhl59KcCHLm3oaUBz4EZYxrOhPfducOQ2S8V18pkKCRdQ9QzryjkMS9v57yerfW9Zw+5ZXbGS+VU3Sbea2K5UzQ7JwnqX\/rVM+sJB47bJjPcO1bZWaNaSd79C9gds0mUUE85LXWomASDtEpdopWlm3gF7aS9JVbYWth0sdNVw\/5KffqjcHVyu8S1BnSuYHnVw6yY1Ms7SQxHgZjkkH4qKh82AdXhDSBtUAUf\/OkqlGOWIbpu79oQe7djEzq5Yus1M1quRRJTjxcz5xNlC21NPQiMQ\/G+ORv9A5Alpvts7o2WTVHYtKM5bvxcq0CU0D2akGm0Uw0Hf7JPxHcqLJTMsJaB7rxoWCu4spH9GOBfeqUE1ii+pXtvN6gevCRzfR3ZeqtMzZITIOjt5m6279Y6o3bNE6ZjDUqAH6rNbIjeqpbzBhktvF02XD9ZwFCzR+wzSUuHHR14wNKfOorG5hQpoxwd07CHgkhO9aUqd3HMZbrB65hewmrqMo30GMYMVXTV+1LkaHKmdKwO6uOfiK9L5B8NC5vgPTigIAvLPfSrw7fP0C\/zP0v6ZgB1HmuyhrGdBEV8No2mBScnfVy9NuyrfFT7KLhsF+MF23BPCi\/0lYx1Cx6iG2pqvfqX6mwcd+PQ9YpW1XhEMtRQCClCZEPwrxgZQgVam5Ac3\/0Qk+LiQB9fLIfZDO33idhipjvGMQWyNH3FSqgg8NDVkZVS8CnvzP5Q3\/GSKofQusxWUvAKJo5NBLbDsvySUSzo\/yAu\/gD7lblKAmLb53BhVYMzAd\/ZRs2f1ZsBqZx04ZnungethNmNdgdneZC5NpqUjJwXJdGAVoJPEZjRXg5aGfkRKRC3w5y9FeGxXepJER1EdpH1Y\/XC3dDKkjJsQaYItFPBddTsndmS0SbBWE0IsMbUzoj18GtcZIjNCzVQn9SVkXMq9pq75Mp1Gqh3YIlavecf7s8dLdNxDKc2ZXLCjFGWBLJuWi6lVu2cNd4KplifPK4iOcn1tAPbC9iZHmo8v5CuOUn\/yop6m18DlO6CIkvyOjcQaD4aLGbAb2wWk3274wmJyG6NPRuTWj\/s16VJIWtU0bQ9ChtspCCZXX9nqB9xJb2xVHD4XbzmTz04VL1rgZLqi5nU1fmSxCH75pG2nZ31vhevzVZJpfj\/GelWyUEI2AorsORXqlOZ2x2aX1ML5LALOt8zx704qkhtmlzBCC+InRfvc+3que4D0TbiL80AZjTJd6phMwPQOGMmhroqYiHk8SYvfD2oVUs6a3DG30bmcq9+fu\/5R6NufK1VqYijo7jnECAdWzQENoCJ65oND+QCApV\/PU6Uj3rYLTKnfP+ygkfAFviHaV12vpOu\/bg9ehZE1DNaSQ3ylaOYVLVD6gXp1uSj7A0B8DlqWB6LTNHFYgcGBJDEQ09tQfdkO4k49LhLnvM2tpRE7IEFAlrjzl+2C0VvxHTiOTLbTZSYGpyfxC4UOJAzsldOHTyc+Sem8pS\/nrvQMGOU4yPdhWqlOdonMHN4yssaZgHGbwDdP8S+jE63AGmTR4+bUYvd+k61BfkWUm5escKBxJLM10KDX7\/03MPtkRCINAyUMVp2ZfTQAbkaxvkFXAumCthV+G96R47aL3+\/NfnWdsvMpGQaS8GyBPU2OGm5JWNtCWVc7mVQt9XuKFgN5vHH8S14Tka2AhBEZQgRM9rc884GlACado9q+k5CVU0BKrU7LtNftF3ZzX05cwJTuak5JTDPkk3tM3r0efMTkVJDV5H\/DwYw+DpSscEs\/0N63sCUIYc7VboTN34uqgaC6FgimT3h9bm9HrH\/QTMBcRRUqMYH8s3kdgfkcK9HIqjxwuzrTuO1mIsM+OaK\/MdhB2rd3mzpewm0y5RBPI1G5jh4VQ31xpCH3TnUHoFaZKdFRPG6jgwhviHXpA7etb1v87+KD6HeIALrCxNQsRYjH\/TJuU4HTcU1+OeVC1XEetgPNixBVO8i46mnR0pDCAsdhzqkHpnM3I9ZDqQ5kr+ywvu9T6CfkMCwRf49o1YMBQQ0HUKPkEwq0W+4EG8OrTPJvPiAx34Y0ztS0LLso2w2Z7\/cEEC8DJAsiw3xx01FBu3n5fg69NAO6CtWIqqrKUTFaR8Z49wRwu3WBmFL7K\/P2NwUPTTVfLpNYrvsjdUHv1LPO9qdj9RZkY\/1fQBOV1HQpbt2nZA2RQdjpGywHd8lcU5UWjCwZfe6nwTF6fjZotwBzPE+2rKaUgGeBeaxNpwWtAqEdbuVbvzUwOggxogYp\/JJu5wGAl7SqOLfCr53F7V6oYsmWDFYPU7WcI1KAXj8yAFyCF38tPORYv27U5rSkvIDr7mBbCRPLu43Zs7T0qR0I5+PE\/J4CCMF7zHAEbypLfY3cSzKfVnHJGkcNhzUeVJcB+AcrJNzpFsYD\/YSGDlYNRTfj4a+NDXpO5X80SnDiY1fjGYsrnDefoYQqzokRL5U1ReBTht531MYbKXhW7a0NfCUu63L5aByVw5NUMNInb0SGYHrKp40vLgJbBMsKeBo5DtgpvW+LMN7NRfTXOMVlXFsOIPusfVlmAYkcDaU6gMHgT37VSs3e5X4ZH+kK5uvIKJAatsyPu\/WcejGWstp3Zf6S2\/6FK52AZDi6H6RmHKlQETWuxB+x6GFByL+U+nLPR4WO5fFn8cExK\/V+nUiDJWDEW35wvot0FxMm8CR8XHkAFOjCZ8+dTXqOhORGfGoak9VOAgzRadEhtkgjvC+SnwSOViqK+SGeD6PNuUvypX5P40wxh06trhzBbV\/0s8EiJeUtC3SQ86Tc4+b+USmVXg8YXDmYgHZQ0DNYBJebtSp9oc\/jCOQutsnGn99+7Xf5NK5HgccGCAzudtTRz5Vf4HYeyTCxZSG9YyIxPxgGYbf4tu9Ii2P7SGIGP\/J0O4TgXghhSQ4UIcqajZVS9dS8np9zuuTPFLU7N9PVroc0rNv7b+GybNMXDHhk9xv8MDSI977rzNXlYkDBAon436dKWyrp0WlKKPfRR6vAWzPbvgtgQYs\/noUWOqxszyrJXeMTfAeTJU3mv40rYNBFPGBnnPX3yVId1nYBPNt0QvxXNo9hR50\/audXFa5R+D9zvxwApjJae5Hi\/GWPvNfGx8+qEP5MgjAmtrBd2bocRyvsVFnBKyEe\/lQoOloiZJn20HUvCyNqf8K9JsD7LhTRzVITS2R1w0QsbiRjrad8HtBeWXRMUz5wFMTEHuTAFKc3nm5XQM7uIO2maLdAx4Z6No5UN9Y\/C58lm90XQ7dy+lu+93QSyQNPZ5c45F1NyUFdQTja9obTJAaIS8anbIN8B\/lsfzjpm53szpI0dQdrDPIqP5grEAuw5TUOtfzubXIUNKLIhhViP6FANJnGPVvgbPGtoVIXfcOJuogXL961gwAEIaGKsvI0ZZyVcA45rmvbfud8AU+dtyoERvKgAoqSPtxsA27W7JtfHQILuugsU\/QI5+vSSnljp8vC4vpEgSYxV0\/ONmuLNkxkFy15JY3t3QENSRoRkhEbDhTg6Fmm4T+MWTcnyDlb\/EeCKIcMJv5lMr1VrYo6Ql1VlvZOFoiv2fotduUpXokNBVy3c9X+Dc214m7F5Z\/1cx2ODlbJ44XIthr+SUc2YPddzJD4er4x\/+zPHoRPDCMWWjjMW\/wnHp5yY2xJB1lL7Lvpiip+eQhZIQmwH\/zA3X4vGFfJ7UyV0RhlRPTU2bw0ATqvbN7x9MsCLcMUgyZmhBPwrbrOLb0tMuHUEuKp+F1RHkOg1tOoSB0FwhCOwyVpdAFO1N9Z2BTWBLh\/Atp2u0xhwbJax3Ydunl303bKer2MDiYCw7l263TswS1mPVCYk0Lg7a302mzMiTSRDKgRivk7pKCpVQyesGRsCKYKbBCiIFDYM93CaUCCDxQXFQQv2B6PUxya\/dsjujBnHvZV8a17UJLKK4jhCtwQLI6u5JWW\/L38bptoz0DAFs1FPE6lUKQ35l+Nsb1KKAPhLiWaciLoqNkEa2kONoyB2DkTIJMqfBeF9i2\/3XL3cFW036NgBxijxdwxeF0eD+QF3TuKRUEfTCjmQvANaCKjwyNB73p2LqwII4T12pUz5QnsTMV5k8Ju7Q7RWJ3qjVZA0ndFbYzgrv8+A25LiaBj5kZNqcFZAOPENOJDQ\/0RCBdZPCYJfLtK1uXaIQnz82X5oUxNgtfO7sJLtSCevRCNx3D4eO3YhAv4siFIXQ\/WFRURTseVjrgoyw8","iv":"b524db786e648abe905acf5a30869cb1","s":"a786cbd8e62e62f8"}
Share your thoughts. Click here