Columns
March 16, 2016
Jaime Singson is director of product marketing at Sizmek
{"ct":"sWy8yeM6UjlXSV\/7sKx5\/iA1ADfxfsvHkeO45iyDdMKQoADdGd6vWRwgj4PvU1U+rF43euMkTGCKHPMFRRSSynq8l1pEt92Q7iWPYjJY0vMGG0jz2PZXBhGEApscifOs+VqSabdaEOhuRnaCKF0xzRaSqTvDri\/JqaW01KU370\/oN2PLDte\/TVmeK4RbOhH6DmEnALqaategkwE6M9X777JOcwbo420aSvqJ6Zkb21gm84nJW5i6A52ycpPxNTNmrAiUnqy1rFzCfJ\/W3q9p4MbPuryLPxNeOfTwaaCpfm8AWRbgAMoFrgdOSEGo4ia8DmHXqBnCAdvsCth\/PeboQKvbQJq1RXt1193T5hW5At5GJKJz3CrYHvOKRvbWNW7exfANeiICRKmUYo\/jnqmGheff9\/C\/XixWgkld47fi0bq950Bs6RCi+f+9xBPh76\/yEImIwa4oODGYd\/ZLCXxU2UCpts66s4ppUzqeVs\/ZkIAD49tp7LqQ4xOqqkaNfvtd\/lRWt3a1i3aDPAhFE2eIEdvc6+vBZe70vqZVXW5zRiEXvk+ZfmN9C\/RtHDPhNia6SYf9muWzVgiXXmfwqJfpYDuaGbwp\/DphG1+JUNsekSWAfLEoaLFLGKTCYqc5PuxYK3DmrN5fur800oARxjx7jzcgnV0cP2VdSVPK4H6jR1vKszDuAdi0mMJxf\/ukVknLU+p\/NcKmkZxkdo++X3wKqUViWW+PVuy+DHe8o+b9S1MHp+fkz1zQSnVksTz7KJg0lLefDfuShAhwmLWS\/M4rOTncdPKzDLz+CbyEWl2Fl7qWUhZXZb6v6WSUs06CWDwiIf6xSKggFrffflPjfWZ4DHFzkQClXIPNmEIQNcPrPNjaU92p0rfTILoqhKilnTKQCuz+ffoTXxwg4n2lDyk4fCFe14vIZ8D4OUYqzpYKjCN4YbsO2BosdXanuKSnCKOXI95\/v2z91UFGUS7FT3nJb0KvUVqErPkaz7F95IBXZlIfd0P2vN6QCN2dqwqgO3ZET4qiAnAXl6Noc\/KcGFscxy1KPHkx1x8IuTrk1WVuxs0UOQsQiCTXW\/WGi9cE+5i0QHifNeviRyehU9u\/OZgk2\/UcEWLDXV0oFCoNRpEBAw5XbbHPbndA48nsJzQVt9Z+9WGMwFceskdb+CU4ce5t0cVk5fbvQi37atxhA81W1MD6m8RuUEhxrm\/t2VAF8o0iHvXo90CDWtVjy5Q9h6++q9uAc6uBNP1lBK2e3\/SDjUVwdQo60pKjlcq1vxei2l0Z6dLBUW7ntFyYESk7kF86MS4wrHgPXoK70FopWExUiePw14MH06dr8zGHdut3o5+AvVfVx6eIyFQ99Z+HNMsYIa9JjItJXAHF3IHC2V4ZZ2aBgclkDd+TQxRKzrm0p8oICHDrbOq+0sdL6PGvdyko1\/\/ut1jqXbsQrLyN+wxJ7k3EtdRL8ClXDhJECCWr5VbezJ6SOnHg2hnh3Yeymgju3H4uYP5Fj\/cQ7kW8lGDqHN8wo4\/TozFaRoaSe6gg4N1TbSasDpetDMcmw+ZAhhuvC+qYB\/ccHupPA+mpm57rDqYCLFGJRvxoGbW8wShCznyACozL5\/MxxeshR7ru9QlqBTVnLcqIvmT2vE1E4e\/EPJG7xwy6A2Nhuk+hKfyMT\/61mK+AzvyJEcb4XJQNtpSeeXkxfe0Y9B9vR+anVEcjgtx34FULltpTbjXVpEDaqvaE9gf9+Um3OFcR4XXl+EXJcSXR9ves8O0g6RMfHHIhd7l9G\/StzU7q7yE4xdsvQuD3WUQaH8eURqVan3C4VwDIUS+QI1KzgBD3RBVtlPItfD605GbS4qEVzpAenPSzY3bS6bTgtEyJ7U\/aPsDqnO5\/3zcoCKNIHTt7LHdRkGgaEdqapblsITPoyZdj7CZ5ygPhKXz9VZi0gpO5hTuYvsQVyzaQkZ9KxItcNYBrWgocsEvucNoMrMluy3dnvBtVFbMsBH9IiclKyMXfn8HVAIdc2fho0VqWFcRdv3MjJy8HruficzHURHk0z8wL79mukybn4\/LX+LqSK7jOSD8rNbqpPX+w7A\/2EODfuJ5GBmK1AisKJSQ6Q0G8YHr9VQgtyIZAmI\/Q5eSbnJ1lGdcKp2FEMFcCw4bDdxasKpcKSzl9TLQTt7tcx0cuIrw6LyGClxJuUcX67oMOesuyzM1CWT6ksRGD5p\/YNSEkaByRXFVtHpjs2CjZWyasNMim0wgwTKA3Ht3KyxybShONw7I80XDDXseMHybjU0GpaJS9yKiZa05oX9NqniSqDlysSwHnpEPbbRFF9IudOYw3zWXgTRLxbFSi3szzhe32UHswFoLouzXRTwXQxcZh5ILpw1GinbYgSXN45n1NF+IwRK3LbCdx8q60awGf2Nn2sHEFaX1zYm1Fw+hkIBevKaCFJg2MyTNMnKj4PbAD3WUJWwuuuIwYTndOAWccwE91lamZNFDrxKbcygcU\/pz9Dgv8WB1\/1+zCOQ5LIZonGGN5eAbL4Io+BVMbg3RFVq2R\/98eBkqHzLFev+Iyvf+qLbZyGFrk++vg5vQgZ0W9PKWnCx5o5Wv9RlVEuzHFmJO9AdPC+FfmrCTw0QO3hYaRThM5RTX4GJhlTyIl\/fhkBnwOePh8ClkqT7blhIExaPmVU\/4khc1mH7+i7M3bwE5GFGd6EA0odyZqVp2vkPQ5pd8zBQhvx\/jUbkmWRxEGQ0vKABbBpytek+emgRhBKAEKgIMX+CzwXcM56n77UNR7+iH19OVDykvX4e\/4VZ8qEcX3tVGs\/1kPekpcw+AiYeH3qri2O5mj+7eNug7HgCvXStCU6BwjLnvOUDX9KaVSOcudo5DxfQppwWLn+6wz66CvmXwzpgqAajH+tdmcutqSDENqnNebPVp1cVDlz449PTo1WuwVf7TMDwTP9KF9lTSV33s9u65B8ZnhYU+RxQJp1cstXeZqP9wmfuJPoFfdUXmjWnzzNSV\/DMVl5aFpkzUZYZd7E+SdhffEI3cm6aoqwAXCJOI24y9ee4MBLj15BkJZ1wFvuv\/AAqYlaccZNesbjj1VP4BCO24\/JgKjxJ4bkO0gyn2jLbgEtGM3uZ1B5RE7U3AkC7\/\/iRJ6DWQo3kRsyJzuVDfVIxE8L+DQSKohZbaLpFOnvGN7vTzBGzuw7emglicvSPfVDJsy6v9cbrzcMf3PqaAL6bta7rF0hVwOsLjepUjxGxOIiV+ChKBjCX9kwKnQVQmT4siY7oqNdVesDJOnnLj9bYebf9kmBBe7NjTOqFPO8ZFkYDdFTQZmeOp3mwE4V2vS+6ZQAg2lXirvg0xpTVAP7PsmY9U3pNDqPPmrRmKShlc1GeBOGsXIoOMXjsSrrkOTGtQOT6pA0vkvROW\/nIxOVVU37p3jemZzD80q4TLmGkVGVwKVL9nr7zWpuYQITKlWwdXqEhNZSkS4yqgWsre6AWreFOK1HJ7\/hKJu6yeIypHB0CQxdePRVrBF8WL+mzb8KV7Wqf3\/ap3s5s2hmlvsihnaLQkY7HK7ZJA1I0pNf7PHskg0sA7lCWFHENBaeFMhxttvQMKTqEIR\/\/ojE47YAxfNbAi48BHY+LNAGC7XsiZEXfGuFymWVd8ggy25YtcrVLAvrWKAC5lyBNKlCDEkeCzAYbMAn3AZ8wR1gXkUKiZb\/sIT1WAjMoFbenXXCMdKoslWrldrHYI5c41bmStNXu2qzHLRI+mlF6OjTICZFd7A1A4TMIzagMm3u58G72OOKKW390rqb7yIGmEU8LonFiKNPqK5SQpMdzhWCb3nTRx3c1MNSdJ89gK7FvpnLQVA3FntdrdZm8rpumTVrbIUlpTNgumJHawx94+DU6zV\/7NccV8IsNbSeQWrm7JsNYcNs1ZEdit0JnnA0F7VmCGvqR3xT2r\/BoTsxv132QUrV1G+USEvkBXba3lNR8GrlIvOW5NCky4Y2H9tywFymJM8WyV8wlGCJbzDHrRRQIJc\/BTlFgZvNBwpkJXI\/n6T7GeXysHtbhsf51j9l7dy5ys8Sa5v8U8OkiPaQk406mtrvrxiEDqsQD6EsAxkYsIfOZXb\/RI9Yf6nlbaEfyeK6ZSfb4A\/xsW+WLct5v7chCbMt6Gf\/eM43Hn9pqmgxEoV\/6P8Bxy8wyGbYxRu\/+9wxAojSKERNTRSNvhrZVNGhPqFBN5qqTIP1R\/bTrjyTx80CfSG3w849ac0xjbXjNzJKHXU2Nfv04LJZekLkUm1gKi0T9aTnt\/jw0Zl6J18oEdBjo\/AU6rouedjjleXr1VeUZ9TMc0e5gw9HXJNRsyU44jG7NcbZIjR4jryxVtgCHp6C5qPVvqn7dZ+XGjWTQD7\/pt4Mw6E0jMdU0P76gvJ6qmfIcXwHgNHUtFOpFOTu85P0P6DkCb0dIsJkCBD9UZ+\/17vNlrFvKSHFCVqPQZ+pw1eNFCm+rYQULyup9n+Vm7D7uHpfnPhfYI4bmf0TDry9YsLoR+e8kQ3yfgNcy5gNIYdKARuX0BogWzQicE8lsrYbe+NNOpyvBKYUPjJz5Uu34n4lBgDSBI7PGZSiIw4LtL80yXFQBnkxkuyMvVXVaTgLT1ApNVGgbAXZK3OZpEhipUKMd0pzCZlb2UErA+zaLYj50qVRftDAiI\/15YWM2\/qy+rPm6B2Y1xqmC+D5\/rQa5isJcKaNnA8A0G0+6YYYvJMsNwDBY1KJCSR1WfrEkgDKa8SqRFcdZKgqf46gYHfYuc9MGLVjoZKdaJENjlMw9iK7pkaN4rtJ00pP8PemDkUe87if9yKLpomNL2xXtEInDQcjhgtYdtdbXQnz+Y8wntIuJkjbt4yQZaXcGpOwQHuRHvzLiedWHkomTfc4pk1hOp2awz1OdWLL5rKajiTD81wDGWwf2ER9KUi2gGa7Crk7fiYqxYzO7N5dFEDBJ09YcIKSNXQ1WaSYYSUEeC63RPlussMpnSR2AN78+IqozDUzPLVSjCOFPtcmVnOzAu9LtYj5J36r3fFn5I6zFbfGU3wP2CHSj0GELIjDEYHl33squdpEiCR+lZBeS2J81evEPGoN1kwdhUTxEckGjMkDkMASCxD2BodxSCb\/yaEcGUt1vKheuTuG3OXM6SMjFMIKAo1D3KCnwgvtxe9ilhbuVhRQ28Uh6IrLDT8+p76obScL8f3GBrr+hh+qL3HXWyVInXG8tnXePbKxbud2Yf8MjYv3p3IapVD1R1NI85oYL6KmcXy+jQ\/nXKnBKwQA29TemPrOv1ho+pPK\/vCaMUSgzw4hbS3bX\/JXn7dZpYLtGQGKqMkzXL2jr5RHYxULZhrfiAxJ+aELKPhzLfsK\/rSxRTTHO6d\/ezdTOpfuacPsJNi4sWBUsJXMmFi+xk1kZJQcMqs5AA1yP84QE70uZfT1dkDTPtd+rC7OYthm3JUMH+CuK+hJESBM+r25Ef9xgp97\/l27J2J4bkgbwtP6HimVUYGiVVydjwaRvgTKubNhd3DW2y0uxV3em5xC2TL\/oIn2TTZJIo++iT9T9ry1a\/hYwKE+8SZCTy7bzUcDBMJlAyDVYuBtcBwDfPINEykBqIhxXPD1thIwXlG4fsShlWibED\/vrDVy6YqFa1lwvzTXAJGLtGGlYqAWkCJcMWFLUfFuU94ryiqAFvmDIenRng1lujhlwHwFAdhzNvEj3CtbfJkC4OIFdE1ShGgFUdLj9s7BPmgA+UBPLvN9NNQ2BGKD4WwQE1PKszFU3f52E8uyHg9kPZJXMau9Ls4ybN1kOki9D0Wr3s5oUMAXUYPs8r+VJPi5oG6ofIeTA3kcsmRWBdMbgtACmK9KbcDvaN0mio+xw5zO4ao\/T3FAwYxfH3EwotmIy6nyPuvGdL+beYq4tHJWmEt7S5agOWJvPR8VRmjE8IaDtmBaKhea8qP\/5V3r5YyD2kuAtrV09DowDJATtsCT0YuJ7kfkjNLR5rHRX0aAw2C1ZmOtCPIsFWv6YrKgaX5FTa5v\/PO58vOen03zbJys\/weex0+0+pQony1HgTcMw7qEIIXgTGFbL4LOcPU3lCsUqsYXARNV8I+x1yfXdbCKBAszsurEQDVE18zMfJp7JTe5no9dlJw8WS0Y0o+3i9CUZb26REfKbHL4zj+TsBKxYw0axZYNXu78C6l4cO+d\/Y1zNvdiuXcvcEE2xRuh2xD17R+OL+8Z48aniyffzoAXS2PRkmR7mZaOm8pGk3PtVT3uFaWG7b5j3\/pn7WqSSAbU\/vDrj0\/lIvaLWrGjzG0blNHxjy2ZoqC4TIWW3WlaNR3cEUpDVBkqqzAiWYA0KKBgCS0aG8zl\/cYL4QnRZeKJPSGtU2Nylz1pGHVYKHcLv9Q06IMxfd9iWm5A3GoGezn6I5IzNsrEex\/Qfanm2gEU88lPWf0Ib+GEMxxiMx3zck1rMG5WEJyCQIlTtmjPbVGVW4aBIk6M3arUEEgUFlS+C8Xbf5wWyVvgVpVzh1A9QMJgpp9cZVycG\/Omid7vxawYtktniCj210cQfeRBUP809W8Ob+nci6dGjXhE4nxB\/HA50muNhUQB2wAR0dC0OMM\/FlTgtOSJEqHF+jIuZILr9k2VcPj7Nr1XIZxbrFF2Cq2OJgxUstwZWJvUMZWQJ4B5nYvrzI0Zt0ObqI7LrqFvoyIIeJp5zDtAPq1N3lRHO0eTMtQ","iv":"bfc84b5eb8084a158c330da5c93b98c1","s":"50556382ba2f854d"}
Share your thoughts. Click here