Columns
February 4, 2019
Sheetal Jain is founder/CEO of Luxe Analytics
{"ct":"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","iv":"a4e49db63f7e0b738ecd41d6a5cee46b","s":"44abaee488c070bc"}
Share your thoughts. Click here