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Research

70pc affluent males prefer online shopping across three screens: iProspect study

May 2, 2012

 

By Rachel Lamb

Approximately 70 percent of affluent male consumers prefer to research and buy on tablets, mobile and computers, opening a door for luxury marketers to take advantage of this growing demographic, according to research from iProspect and comScore.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’