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Nov. 27, 2020
  1. Luxury fashion has entered a new era of digitalization, values: Deloitte
  2. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  3. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. Brands must embrace transparency to add credibility to sustainability efforts
  6. LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
  7. As luxury spending shifts to China, brands must adapt to reach shoppers
  8. Lexus leans into unique celebrations for annual holiday push
  9. Bleu de Chanel dives deep with new campaign
  10. ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model
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Mobile

Mcommerce is No. 1 differentiating social experience: study

August 9, 2012

 

By Tricia Carr

Luxury marketers' mobile presence is one of the most important touch points for a social strategy and, to keep up with the evolving landscape, brands should be looking for ways to differentiate the mobile commerce experience, according to the 2012-13 Social Media Guide for Luxury Brands.

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  1. Luxury fashion has entered a new era of digitalization, values: Deloitte
  2. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  3. Day's wrap: LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. Brands must embrace transparency to add credibility to sustainability efforts
  6. LVMH announces commitment alongside French Ministry for gender equality, diversity and equal opportunities
  7. As luxury spending shifts to China, brands must adapt to reach shoppers
  8. Lexus leans into unique celebrations for annual holiday push
  9. Bleu de Chanel dives deep with new campaign
  10. ShopWorn brings attainable luxury to consumers through ‘not new, not pre-owned’ model
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