Software and technology
October 4, 2023
The findings show that technology can improve customer experiences within bricks-and-mortar locations. Image credit: Bain & Company
By Zach James
A majority of luxury clientele wants the industry to improve its in-store experiences, with emerging technology viewed as the clear next step, according to new findings from global consulting firm Bain & Company.
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1iaxQyOYDP1BLSRvqhlMFaba0RGI\/iV5eMbtHKySoTa+8HJcHkaumdBshuEqWqt5MDeDfg\/YoH+oC6xPriirujyGT8oN85KyVv5s4gP7Gdq7VuOKEUTRsOEK+jS12qg8KRYFPishxFjPtK2bagGQWm4QHR\/BpPMRTn+1YU0W45neAzKT8yFczeExSr4zDUHGL3OkVQns2j8t7iwTnpEbOVjoGK3PxQNQ96L95JGWP1\/xkq8fl08FzjwYWBRiGOYXBQV2Kvne0iH+FcVGZr9r0H2dPqoyhchb9RKoIRkGpTPwqGLLsNQlei9HJsOd0U40KFX9CcPWGfw24y+N4UExYjlGtVXzCdU+xo0bSjzlbYYpKvbF1CVr1Ugm+29C7B\/0vsWM132DD+F6EmL\/rxRez2DsVa0sTQODRruWmNeMst44z9LixF\/8aXYtqCQvhdlExYj+B\/JdFrubjdTecYMZ58sKllzvOSHxWshcZmFkZoUspvuLLKe04Lnc8OdF2zuJt8Oj9w0aJkKK9qifQVL78JM8R\/lVB\/T8bdvy+LQiax6VwMqeUQrBEKUNUXS5UG\/ZKNM1hO+w3pFvGQqnvdfgQeFMQG6Ht+lI627V2hwnD2XKL4e+lfjYTTY4ipjE3OOwOe+NE2sNsIN5np8whfIq+Iq4yfnxQ1BubIc+\/qZxj5bJpbEj4qqCjvDQxLKk+9ZIVwB1OvvSwjmg2hMRWwPu6OINgz9EwGnnBXiEOlIfiEVD4NadWVORAYa2Z5CutCT5lKEnNZKcN9SwmuOSB8c0ue+oaocCqHbtEbgwyKX2gb\/kI2VWQLLb8j5\/KqHc4ziRv4CzQ0UhVCWQ6Gw\/41lSZmpJfBOlRiIpKAYMi0WnptXi4XRf3bx5Exw53QbzWMvMpHRbbRx6t23SBqkTeBnhk4moKdHa\/cLcHIEQSR\/mAeCrmYTJ+vp2W0f0e5V1wHL7FjBlRbLRmWyaaDc+emMwYGtm6c2VOiCN\/lEjDLCKqaFgxn2pBwmgwAAAuI0E56c4bj0ATackkkfcfy\/XeN4qcS4VZMi\/CJqCdnm+Qvy1SmKvREh2WIdNixiLW1+yqI9ftWixDkFW5P+jnyhvMinSlp\/\/x4jinCd6sWDtQs+sEtmOQ25Ie26k8WsH2USO1Lzj3nFaJ+KzNjWRP7lPsdZpfYn3aKU1a\/U9PaZZSBBc1HvHaInpsy8FrEbWtw6Pdj5TcMMxlKb7uZKyyHPjxtH7W0AlIQpS4gsNC514aIKkTz\/loV99BQWOw3ylHOpKNQtACfZhr33MXHQ1aO42yPjI7elKErZw9\/NU7zHcbH+0rFJ5T+LK1dg\/N7ZbuN1fcE7X\/3ZtSbgud5QiZAyT4Noj+KJR\/tDPsfm\/AbVJglndEhDf1jneEfw4jdm6qW1rYp7lk1kjasAxJDTw4SkVqm+iqh67xXfH4bTKLuvKNMeX9dYnd6b65HKToIohOI8hqiQbNhWO8a9xU1flJhqSXU+Wn\/JPwgPslu7YCkLv+S6uRlho2\/zxe1jVBaJVbSR\/ADchz5c8mFDOj2ScrA5+5Hq0PfQqAQp+86xH3Tv7KtRbfNbLXIlPF4yprcsyC+OnEsuzcNYv7dH34PO+u7uCUpG3GB\/fTPlBfK55onkvaArBffoBPMfLV0ZeJ7uQksbFoOVAkxCr7OElMpAqp\/DmaC5l0CrTdig\/tuAwYJeow59pL3jY\/Ml+73IGWlQEq5YFBc+iIzGtyWbe2lOX8FFKRXk9HAGGNE2s9oDUW7eDVBTmfUclN44DpMI\/RnJWDM2\/MtqjJaBVdmfne2+ft5\/ahoQhNNZXYZkgro\/ZzTUTbEIhjtmjQZ+Nj8odbFsGaXh4UUh+n2z49yJVEtm5qT5lYy808bJ9MDurtdXOl4jSRAsr5KgcsziXbsQwInqOzmYL5gESNPr\/b1Aopog9sRAUfMj\/Zs8FHMRTCYVCi82zrUQ4Pwx842JzILNQLKbRFjwjDhhH\/S824fx9nOi5HPJzN7RgW2KxzuIBJ8Ur7N3Cx5EOnOuoNTjp9WVRNSuVFYs\/KRzzfjvktzPzmtfBtGIZ2R5L4nhkyCnBYBtoCZd2oniWo4P01SIECWTGP24GrwVin8Km16M2LcvSRrHrTiqRaAlDC5VojaIIfgAjDIrPejbyqzL26fg6+HC8vNBm0fQrg0THYVI\/wPyV4T3\/qpGsiqnUwRa7NB57wJgAxypTEuqqdJ81lHFsDQFrgqNNJcOY3AZ3xGg8MYjymAYX6izFJAsR5KXfeExUjFnlPjhnnPSSvI6XNjrJDa\/GA7rz+4clXPpy5+awU7PhB9PNojN9XXfWOJj9rVTiPbTkZWJvD1qsR3cfqzfGBZrRj2PVBrU6qPWrHf9JG4iYndevpmalZvBZ9no5DlfV+nOlC8pHi2svC8LwD6yyRIoS+hh7XMLJi5cOdhTOJMLkDDYQpsLLnn09MktlzQuO794YytAvcabT9o1jjtajOGhB74fBmMuwb2soiw5uWLAImznS2RAtPb2lRyIS86E6BKAwSbjwapBmO6Y5fDhp+eTUQagvBsKM62luqAhHjiLV153wY5h9ozj6wGBXoZREPIOHlFWmuWjTyDNFDSPoodKWXCWMmQiRW\/sU5NcYstCJizsdmNBN2QdJ2W7VhDry5nVI4cNs1rSWTgDnHn9Rs+aNCsDb4SZ0Jm\/OCJ6e4rlnXRvQXkYHCdc2twr3fQsQHtEtE4TK\/5Xnbm\/Q2n8F7LvTNcmmyJ8lViEDcZ0I\/3zTDHQrL7QYo8Xs16GDuXZII2qo6oFveCd2EBmFe20xCtDan3YVLrJu8kmLnLy4yRezHWZi1A59vv1Xu1Gdzl2qNrkGwT7QqCcMSYtoTRih8jnEEDl7wdhn2n9WZxne\/+nneLYaXKSOJKQEK+1nlO4TjxkZflGWZRFoxVDn8\/GH0tQ\/jKVxNIVjZBeF4h1WdEdvRlavlgJJR0mY2Ooh7BkKSwCPwR9MScOM4x82b7fFDpR45v6BOWcgnA+b\/VlBQ+pK2I2J38+oEn2u14m5rJppKMAsOy1PsUxwP5GoU7J92iG3TJSt66OJYdVW4bDJ024Czo0W27785ZedhdppwnxYGFifRp+EidW1qodtA\/Sk\/ijTLkRXRyH3QYW\/0X1QJgJ\/KburMxuJsbqftwol9nvGGIFvWydKLxTTa5CBqEdKIpVTU3ljVIO9GoNhy4aI1elJvp47Kd6M+ITDJD7CfQA55kASMsOem\/CpW+M5lsrWmLEO3y55OaBcDJhXdLNWTXnA3naKdGn\/LcSf8DOdYed5NkhX6Fk1oW1upbeWTUo2G+XaEIVVrYvX7ObSVKR9Mdtwov7X2ipq8z+91y20BHPz4Or5oXoEMOeY6JnJJtUL5BJj3WIeWjKyR646q2RxB0jajtYaHnLM9ZmpKVshR8ZqZX3XTVDVJXXT63HVnYIsVoNy5WZ5uCIkyBBfceq2RUuWJeMHqA6Z4E4ZkrNafEfDFDMIIJsjwzh\/WH+IpA0ph+HmHfee3grCNC20+TFcf9IWJCH5GcZraG\/Te3youBbbCmkVzWsGURcK\/ATNO65Plw4YNr2LODmH\/cajHNppX7hT5UtoJtZcUri871GJFRhrGpv0dNVVErGF8KEBABNoPIx0Hd\/f+6bNrBCM78WJ0TE3VBeSrC5KfzkGUv3c+3oYhG0Lysb994YDiFF0w6a2ZjLSJ78ttTf\/s8JbedhOKo8DAtmFJJZkLQI5yolARkBWwyrMpfLjFOPL5behpAhA5Ue+xnkMugZOkd1IjOamVwccbfZ8PvAMrdbXw\/qDKn0q2FRd2a8g2sNxztTvpnSZUm5BEtIJp1pqzpVT8DEjfcr7in82Nv8sXFLINsipcWVLtV3PCU+4ksxu1HTvwJQbKFYYK6SglOQGmV\/W1Fx1ppDXAda3o2BCUPAQtzAsRgKIDbNt456bw0wQjgXl79JUk7QVz53YOMIvCDgg6rUTXM\/cQjJjducb+Va5dApb8gm6XW6sSLfaGKApSwWAkWVUSzRid6PI3R8RXo+HTXRYWayW9bxSUKNPUEVk9oSVssSYZrsIbDTKQ+nZY1mNyQ3733j0Pm0tMn6gEv0tvIBNsiDZXreUqKQvc9FFLRu+TnaQ8DkFvcgne8r\/ZD9BpvdNo7GupDjItml6pKGmQOYXsel0p8M6BOhPdQQZcwHMrLRVxVcJlBuj0uB4jec43t1sKHfhxDDttX1LJemAx9xHhDryOrTf2Bu\/SI2mHYTIxNSXqGVnWZm1sRA3uI3XKq0sFysHrUD+G2UNW6cHhZUbFC44C+JdE9ygHWM5d9HKhGODQEaHFJtyGew\/cCum\/XVRe4LnLknyd4klP8Z8J30UAeE8griRruMARIxhp6OMtYGu3Ebt\/iw2hyUj6sG2TSjIIf1WFReGrUU1obpNtwXqUPIyyoW0Dh7Y1GGOe5\/XEwf2dTmDWFOLC59x3UjBIznEeOO9FWWZEKHH4OaSHfC\/xcVUioFxhjWxzrK5PoRcPO8qhsC3PZtraJYccK\/BpIkmJxCpc13ag4SQGWI6H5O7Hn3IUe\/p+GuOXFbCxfCZASFKsZsJhylDFYg4TYk8IBmNSvTgRSk4lhfxPMu9Z+o7NCOcAKD5TO3Vp8v2oCCcX\/WpjhhAX7j90HyKRqzFEZ3XbRjfwPlt0M+37fA2uK1YMdz2NNIk0PtiH+po\/\/tW1k2Flu1KoNkTzl0AtGijtQBu9lsCOowaFb0A5QL4xcUKDPVb1YJfuF\/2ixtUpZpfQAeVjyvFj\/AgZbAc2SQEgwFpgpQ+tGUN9s1105C387fNJ7q3ALvKA74Qv0rvcaihFe8RTspCyb9nMfUYoYVCgaGcPHZi1ODWsyqPllK69tfQ0S2+OWrdK5HSYLmd3vl76nuBHdjuex08bj9SI2Cs10FPhXd2UmmkEHUDKwvM+qFOKs9Iu19JAcyL1RQZzjMLsc1XFs2M7XgRmfuzpqbVN+kZu9Vtv1ipelRMF0SemqiF6zzkEPm8hfpAwOYmkAe0JgrIKfy\/7GaRzZn05p7cddbjvC0idgHFkn7AknF2QGqByWY700hScMwctXKWTbpzIoH73DduYVtjxOuuzXNMLmqpncySMZtf+UodkcS3uZ4\/KGph5OSG1kKLF3TP\/STItFw2HDxpXqNLMva8ZppklK\/VwCbcNR7U243D3x\/6lxmycPyCUgjBcosig9zmI8lGkqGcK3sb0TMEoUSjP1zgWppoXJn3cXiPlZxllD+djxqoZWSMJlgee\/Tzo2AeaBNaTjWqKn0XMiQ3lJgfML30v94X6\/4Na52pq8ZK5n+LQF3O3t1tuyaMLCKUeavoECKzZMAuwpMwdPlKHAjLShj6F+0cCjGdakf6Y\/Bu5AlfOJ7Klby0zKXBxu3b5jZj8\/UR9PVUIh2OWhUiv+XOpG+q6pDq9DGJO\/UykgKeYlKmhT5G\/wxrvRrMuLGuaUKQgGbwkjE1cu46tC4qSjJwWHxXT2dJqnT57ulfmS1zPRp6TcJ1R8vCBQ3OnlKlXhzZcQChiAltL3hRp9IptG+utwW4\/ZWrw9bUs+IWMDj1PZTLZYYaq69EImDJD8TgTP16\/qOEgwOhwtlZWEVkPedFp0BJTK51nzb407E1wF9KjIZ5NbOX19n5UFm7KBLAZi7pEGhB\/oahADv69SXu\/xVxkvFB\/7fFa6ZRYL5YKQsRP0GVd1gMhp7oAiiY+y1isdp5t3jHoYpCmaVWctBIOCh8VvhTK6G+1\/13yrRrh8eel\/zFy6CkUZKleE+KMiOkWKdiMeRUZ8dnxyQN2m47+Zir+I5rQH\/a0pZVI6dHLZkn+kLINIpSvuh4lA0xv+EfNCV6Iwy7gFoTeUM3sdS85iE47m4YIh41OPMUFBIom4SY99HZvj3\/4XP1Axoqms0l4TL9ERPShLbFAtJq3DZHJRftkca+UrqJ2iIPu4JHqIVY0A2Azt5nt1ggsNjOPd0x8qAh9MAitzMilm7W0texcGVAZRqt+4dYK1lCnaJCcxClBgsOekVNBHd9PGS6Ev0He+Rj2iEedqcgtswSGOWFwmfoC28\/yKnwKZVTSYCDONANI3Qm6G1js\/UcSKfYQHY50EEd6cWmLPCkTaXtQJKXZnImVmeKK1dO4KKsNJd+ar+ocYNpWIutNnCk+37WSJR6LTQQHFyRUlCcC8GHgaxtUwTgDTfchI+uXbLFCTkCveaSySonECU+m9pxe69KhRChIvRt0wRhA9+CQ1Uc5dUhyR0XadpcHRS5vQpf39RV947Dzed\/jsjMLJSr9kyefN2ch18WDzNK9GNEZkUmbwVtHWXO0NnjDBi6+ipuLl78DP3UWEp4BIDMqNHPgGyitCKgT7mDQOxTLJ7ROcqi60jX2kdEXR78HJcP90Tj52rg2uxv8gPWDTFxQYjPlYaqVBuUO3UHFKA+X4yLPGylCnVKpXayDl1P4JmKroLAPs41x8s\/hDygjsKAsGKmbivwVuTIENxxFK+NGjPuEogM6M0Uw0UiCAifIyLN3DCrTDzucx6G0lknD7jXUzc\/j1j6uRaMpZy01GqnA0iaC4gwaOUxE4XV0JHh3a3JfBIqQtAauZNH+hPLtOCsFMGv4\/2LeM+Y\/2Sm\/q8\/JdmeixbxLlYMBEhdZcxmZSv5LsFJPmwn0WIrc\/ye0pHB+myZW8nh1jGZZkd4xDgmn1pCgcamOHn2lr1iv\/5E3TDn9AP7InyWOis5c5rsa4s+oCdZE8Vmhwq0QVpkGnZKkvejPSDWEA65nsZCD0OvJqnQ0\/bc8cO1y9gwJ7a\/dO3Qdn1dwf7jwX6rTfeXM8RBuM26a3pLAm8qbCGwVT2DXMsfVbA+i7tFMESM1e0AkQ+7lw+2s+CkgqTSY0sarI+o66ukMtIp+TG+Ybu\/4SeiSBzNp3LSvL8lM38AecAj9wrj+Uql87NNVURxw0HAn7PBfN8fep7RZNQjrZMx12bJg2wONjEIchQGOPBRc9QS688C59OhBu0TZPRCfeuQHQI9mhVfaTKVSx77hEAJIpqvN5Co1zJyqR1uno8zXth13FQ87jIoxxu98NhlAEeqKdUlOuSs2PRbIk9CIwc9FZaufPeAoU1ptwW9fEaLJKx0wM0+Ey0E\/rG3CAtqncw4x15m2MTEp2tD4Eu\/Q6A4y9QEdoSIXDbD9IDawac\/Z1+rlvZl\/zBnuoEB9NO9JIo\/tLskoGxkKAhqputsm13LvLnEFOQGCn6TiLsdVCCM\/urozOX9wuNduj3VqbVqayR+aPz+XgcwDCADOVMVe0UWnYMN15DUS3o8wUrEOAxy3nUVQgEWN+6hpGI171wefwoOp9sSK7XGVayPPhXiwG+0rpFyktKF1DrA7NYdOZbG\/OQjMQ2\/8o4QkqSU1CB90o\/vFJEaTgyp7lAU1\/ALll8E24\/\/F6w8LwNXSW7xqQsgVQWB51YXF9kakrgUH7M0\/spDmHS2PtM7KonBkhVYXKwfbvBc8vx7Br+aPm+rd1PhLJO1HEmOfzRp9BAyVEbC4i0ULYpfoFuPtrbxQ5NIc1+FkTdkO9R9igK0mLX7MXr7JWAUZvkUpF8bqsiE5o31sjSs6coK8KpaJbzI22yz2uBUypnjtzSWFD05hFQu\/r6FDDwLnTX8G4Fv5oRTwEiB5d0M2wbe4ys1sdArdMFpMxFDwii+sOHG+m\/zd3vg2dawGs\/ywFRn2dDZu5gxOd2mhiAmQeniGNQIc6uV0mdXbHp5TDsrsec1dls6rLaJ0rd4MwjB1kusL9ayW56egIC40daMwpcKFlNNHjzhoGEYPm+Q1PwusWcVLp+hoMvbpJ7W+svdNKsdmwPbiWn8wsSFsddipD9HrlEg\/hL\/6ZZIBUz8O5DlGOvR9JU4+ecivR0toKlNVvYPiLqIEH8S36msyP0jLFFcSXlYDIR2EHqWQNN2l1mSRw\/uJCTarYftiE6rH4h9++yhfp8rJwG+1h9oCsCzf+PPmD3A3TD78LAykoLY19s2\/fWjZJKsqHdDUL4Akr\/gnnqkdvEflMn77RhBuXbddONRVtwHaJNcTwxKzeZrE43tv8NuY7j24XwYUVvPIuAQZsW9niBAZ2+n08rhjCi7xtqtd5NEuWlbaDkKeRvmCxqPRJBEtk0KW3OSkkgBr43ovPScFpOn5b5GSsZyUOdS66Cf\/eG+IQge8Yz6olQWwrdbA4+z9ytMcAq36VH8LmNBLiFn5pIXwM1Y9ZXXs0ad6IbZkE50SHhPST2q6KB0misyWXYgC0YwAm4XUd+\/NUKJ03jfz7zXbemg372EQExOTbHH+uiXNj3BgI406L\/r0sRWgU6SiJQWhURQgqz9RW\/DkYyKz7q+T2A3aczVdZkvN\/oiLoToyIrNSfNchAlI9LZRETuF21xG7EOgziV7kOiSBfDOxxET4STNw5Ij6GKqLMlpnpvnhN+WFLtGEabhNXFmCytr8+nBviRwVOd5amr1rCA9ODZbQtunMoXTsS199qcaPBGJzNJYNiZZirXmxfb0\/dVL1uTf+7KRbrvbgrI87i6Ss0+O7uzvgT42X+kKybVDHWugZ\/vZmvRjSRfHLD1DcRdRz59atEqXzLBqXo6dSeL\/ZXeH47jlajQ7S3zEz9b4gbNdaxkJj5HpCnWaDHmAtyP2tU3LQLbpaL\/8pahP7LOolH4oS9w3gTht28NlGaeoXQTr1\/9GjCGPKvY27yf5L\/YDIk1y2vMVO9LuWc9MVXsjR1HtUj0pqbo88+bO5JRyXDaP1fZdDXyQNViFkSXf6o\/l9DnEBynfkPDC6uzJvvlgOvqEFZbQ9ILmOIx7yJ3xTRIb4HN45LRfkXndQd+87GQ4PDf0ZaLTaATuu8LWr9IDlNKRo59Cp5D47FfIaQMtJc7BhMySx3INx3K6VL9Oi76U6tpumLq4nCRK9LehsatU2fOFYgUtKFcZa0B9S3d9dvEMpd0ueTtBQAIq9L76x1x2fGQcIeakmxhpKSbfHUFa9VxKPitGG+513xAE1kCfLLQlSq3tHJ6Qha+L1SccYjpzxeY26Na47xhhjJ3tN6HdmvSy2CDWHeodxCAMZ1id8Vdfm4x0F7\/vl+WDzJ+ZlYvMI0xbLBDnfZiDcwNA\/8hODNFhlh85C\/2+\/+fkeEnr78HWjgZlob4EDnM\/g7RrdyrNEjcYyHSl1EayEOGWQlrBOMfarP\/W3EeUSqx+FdJTToP9T1q8U5\/NGx\/xUOIhp5IfDYULemygZ0eYzcsgHVOQiWPnReatXZYqjresvCRNOFe+u3Ij1DqBBSd5xjTz9AbFXjNNSt9F1xAJtJheGFPJ\/WvQW7c7JKYxeg\/GwmdHK\/lcvzfr3DCR7HvjgYvLIGavpw1eiYY1vl1C12ys6X4A=","iv":"9a652a9221fbaae6e7d2a61f1197b143","s":"aee15df2a557b044"}
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