Marketing
January 8, 2019
Transparency is a growing concern for consumers. Image credit: Dior
By Sarah Ramirez
Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.
{"ct":"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","iv":"080cb1097d547b1d6cad9af9af638e3b","s":"20356a70f6724dd0"}
Share your thoughts. Click here