Marketing
January 8, 2019
Transparency is a growing concern for consumers. Image credit: Dior
By Sarah Ramirez
Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.
{"ct":"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","iv":"f98462989bea3370fded2fa0b3140151","s":"fb08f68c4ca2d449"}
Share your thoughts. Click here