Marketing
January 8, 2019
Transparency is a growing concern for consumers. Image credit: Dior
By Sarah Ramirez
Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.
{"ct":"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","iv":"0b279ef1ebca8734b40ee7990b6c747b","s":"45dee0805d67c499"}
Share your thoughts. Click here