Marketing
January 8, 2019
Transparency is a growing concern for consumers. Image credit: Dior
By Sarah Ramirez
Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.
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ZKwlKl6E5NgkQlebfry2slBMdpv341MDOae5YrMsqdOTm7BEagAf5uQWdc9K+GsngAh\/TbgaPMl1Ylgn8X2Ai\/7WwzovA\/qNkyhwbhm5CjQl0eXRMI\/kslnH7Kg8B5xXJLkKvduS+QZ9FrCQd1ucIJ1D1dKtGu2h5xeChAGSrR+LQcZCDsCz9d5LFp6JoQncQNZNsJXX80Y9FiKv7hwT1rYC3xWFESkbP5zrxkhoJfQLLg4F46TJKYjBpGfOyyvVGCT1VpKRTfSiqeyBfWUtekwfCLQdKkZRhsHmdK6ATF5jICKA3gr5NiW7xrLc\/OKs7zYs3aA0BGWuJx1yBfgdRBCOA2rMQavPLOsmOOq6vYZK4rXnWEg3HakLgKhE7X6VHpGn7vRxDxMw35II1tijnMvuxkxXINXe2sYeSghxTnn3sChgcI9wzZpMmAf6b4\/phhf7b6JPXfbINyDqvcPD4AEoW+FrVGt9QrXqaedzzZ\/B+qZOKINlhxInS31tlHKQTJJs6v1m6cIF7meKgJQzbWtle9H1lSOhllUErxJiqm7vFsF2QTHC3nS6gbJ7jPyncl9uZZet0KSPJubkmmOe\/iNOYUFh97YezqnhlY3yVXEE0jrlOHLxdkVpYkdVNROgkSckaR1vOsRi17A6ZfSbI1Tad0AJrOB3Jfq66QEhc2aierD9pl6v\/TvVrjChBGU3IR5LGDvysLo6Gc2sa+oF9iTkgsMSMOpQBMOHEbvRXXBk2WnHzes4PDc\/tyMOUsQTt7GyUU9nIsd4jVoFFhVYI5yEqvQa2sApjDzV3HHg5XLJly4ZxoSdRg083q+0uOPeQWSFXPbfmUwCdWhaCJaZJ6R5MTf06q6pIDVsdF2+u2FRuA4yy1LRaVa9\/Q6eiCUHwCol4X3wdyR6dkM2lXSvLXVa+n1Bwz+HMu0BCACkLurNk8RJ0r\/zXyLRkZkRkGY6Qmx9rJZg7xvpAINyVG4JPbTQoZccTbX2cWzfIz\/Sw9fHw\/7UCSxXOQOPTKgXjv1PLawUnG++jj8WlOa7o56tOoKXT2k+fYkwt3XylYi0+tsimpiFe1zbim01TnUtITDzVNbJKJoYg\/iwAq1oY085qR9o5ts6LFpt3Uz\/uhXefqfBxrazHdIQSJYh6xEkGyzPrDkpPWaPnCyg1RrfiqFgThPBUY8P01AAw2nKe5oW+Rfk669\/dG\/D3x8YAZQMH2ORCp5tkhS8o\/Qg7QfI8YtQwpDEghuRr8MuWUkYxIHgP2fh3B5q5GVGaarlvGXpnimZbjmtIV31Nq6JYhIQ3XiSZSasI1e4wvF\/6OFzBKC0QtlOh37c+3qoB0fAxl3SxiUn7kwSE5JyBxvf09FN3aTXDjcM2291Ty+lhnxOoKWcTXgMJrTiQCWO9m4+TelzpwBG8iH3d4ktTKsCQyyFrRihTGSL2FPg5xW2J5qoa8IIxTgu0KrNMF8jzshFlTd+NrY7FNTs7J9tmF5KUYKP4Jnkgt7a5JaYNNJ7hBoMTOO6UuifHoI1UCiDDX0V+GTJUbcV8M2FIdD6MJeURX8GxIsiqZp1XPSpYA66nHFx1hNM5ulOthnlRRSGSUAYjd+m39pTeGdDsBFmRNcG7jqLvniMthvi+CMNZbYVtKchS7tmq8zcrtS\/1rLLbeK3oQUmru8JUugtWc4QJqxJSzL2JQIRxJPHwtCyCcz1EUGSjB+4VFSnck7\/OnHBHBHd0WTSWXbIN2KqVHVeTRsl+17fWmO6je9JDxOKotX7Q3ILEBawkx4+6kebeAuxgLj9LYKcuHC7\/cgSu7024m4GgQv3g\/kIwRSlhfBKvEucRcBHC9ncgaB489DhNOfTDojoU9FwbQet2RdgViAAWO6KjnSsDIgfixSJqg7AA\/Uz0xPOCJv1fCsdT5QXavxrmL\/0HkQ96JktkzqmOPHQjr0W9IadyHr8F0UerTnDfnYilEE6qLFZXZq2+xFCwhsGG8fZNrdnqQKgjmvLRbKaqeFbZXxi3MqHg8Kdu+YNAu2eTVRcJsQjBUD7IK+4H666p5p5PM+QFMHYYEF1pj7+pLtmCWoBd3UTfleBwxrYlkxFtBrotiVS7p9RXyE37ZnST5FkJ0cjRKnR8krEXl5+ONJkcVGPFySTkrWbLQ0baG764F4ZLotuGgTadSTtJW8CS+zRzeldIllOkch9fogXWC556sbhxhbw8TBFc\/Uh5euAA+0CNNndHufXv7UtgiAL4bni\/UA1y1z3+pu8yBo7oKSSemSLb2uA9vWL902cy2At4GPESRUUPnQ0qS6JEgHXih+FG\/uCaOZipcix5mUZa+af2DKSF+sU2ZJ+QUFheE4AnAxX\/QOg5nTcr54w6jxNUJ6F8JZR2RVpNPUifynkXTrqsZK1STaT7z\/14h8hKUYaUz2tVpIIYxcAzmBZOTxBYEsuhzWmgtjvtcSu+\/CwP+OrsddtvTh2+4F53s+HM6dp81TeB5iMsvt2+0BnPmbbjmrAfiudNhsQ18emWAaqalAlpnOBnHYjfvnTFIlDWNJcG9UPECcZb5Qcd0gbZVAGh11bybPdRJvMQyGx6qsaSO4FGbQQd9qKKLuiTWX","iv":"420896c04ec6cd24e416c2926de9d30d","s":"bc4487f1486583c9"}
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