Marketing
January 8, 2019
Transparency is a growing concern for consumers. Image credit: Dior
By Sarah Ramirez
Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.
{"ct":"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","iv":"f05e84884d27dc32b633865e41fe32dc","s":"8ff05bfaa88c7b6f"}
Share your thoughts. Click here