Marketing
January 8, 2019
Transparency is a growing concern for consumers. Image credit: Dior
By Sarah Ramirez
Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.
{"ct":"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","iv":"6c076a969913d09bc046677d496c7021","s":"34307a3997e5d742"}
Share your thoughts. Click here