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Research

82pc of ecommerce merchants not tracking mobile sales: report

June 18, 2013

 

By Chantal Tode

Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.

The data for those ecommerce merchants who are tracking mobile reveals that mobile site visitors represent a significantly increasing portion of online sales. However, 49 percent of ecommerce merchants said their Web sites are not currently optimized for mobile devices, suggesting that these merchants may be missing out on opportunities to capture mobile sales.

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