Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"d96830e563e02713554d1abc052cd1dc","s":"39815046d6459dbd"}
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