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Fragrance and personal care

85pc of beauty marketing centered on social media

July 25, 2018

Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior

 

By Sarah Jones

Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.

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  1. Fondation Cartier finds new home base in Paris
  2. Porsche drives innovation, all-electric Macan forward with Olympian Eileen Gu
  3. Off the Cuff: A Q&A with House of Hunt's Holly Hunt
  4. Nobu to develop luxury residences in Bangkok
  5. Stella McCartney flips pop culture moment into climate message
  6. S.T. Dupont x Casablanca Mosaic collection goes live
  7. Luxury Unfiltered: Why training is the key to client-centric success
  8. Canada Goose, Marchon sign exclusive eyewear licensing deal
  9. Rolls-Royce pulls director of design from BMW Group
  10. US contains highest global centimillionaire concentration: Henley & Partners
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