Fragrance and personal care
July 25, 2018
Celebrity influencers' paid posts result in modest engagement rates. Image credit: Bella Hadid for Dior
By Sarah Jones
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.
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","iv":"9d0e773df0cf1baa5b3b797603c3ce13","s":"fe47e49383288791"}
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