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Jan. 25, 2026
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Automotive

85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report

December 12, 2025

Gen Z’s preferences in the car-buying process greatly differ from those of the generations that preceded them. Image credit: Lexus Gen Z’s preferences in the car-buying process greatly differ from those of the generations that preceded them. Image credit: Lexus

 

By Zach James

Younger audiences’ interest in high-end vehicles is on the rise, according to new findings from social media platform Snapchat.

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  1. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  2. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  3. Introducing Luxury Women to Watch 2022
  4. Assouline, De Beers Group announce book launch
  5. Lancome to secure spokeswoman Julia Roberts for $50M
  6. Zendaya, Valentino journey through a pink unknown in latest campaign
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. Through fragrance, Fendi family tells founding story
  10. Bulgari launches metaverse pop-up featuring K-Pop star
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