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Dec. 14, 2018
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Retail

86pc of affluent shoppers actively use loyalty programs

July 27, 2018

Affluent consumers are more apt to take part in loyalty programs. Image credit: Nordstrom

 

By Sarah Jones

Consumers with higher incomes are more apt to be part of a loyalty program than their peers, pointing to the potential benefit of these membership clubs for luxury brands.

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  1. Luxury shifting from material goods to mindfulness: Euromonitor
  2. Bleu de Chanel dives deep with new campaign
  3. Mandarin Oriental helps travelers disconnect in comfort
  4. Farfetch's José Neves is 2018 Luxury Personality of the Year
  5. What would an Apple subscription content service mean for media?
  6. Day's wrap: Mercedes, Jumeirah, The RealReal, Four Seasons and Land Rover
  7. Farfetch latest luxury retailer to launch on-the-go visual search
  8. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  9. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  10. Messaging as a platform points to future of conversational experiences
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